Next generation servicesMobile in a passionate environment

Ecosystem

Mobile is emotion!

• Mobile is people

• Mobile is communication

• Mobile is targetting

• Mobile is money

• Mobile is passion

• Mobile is services

Mobile is people

Todays penetration of mobile web

10 – 20% in most countries WW

(Nielsen Mobile)

20 – 30% by end of year 2009

Nokia 5110

1998

Apple iPhone 3G

2008

SonyEricsson T610

2003

Nokia N70

2005

10 years of mobile, 1998 - 2008

Mobile is communication

Environment for passionate applications

Mobile operators

200x - 2008

But….

Imagine if…

A smart phone company launched their own phone, and blocked operators from

using their own content decks

(zero phones will released with that until now)

…Wait….

They‘ve already done that

Environment for passionate applications

Manufacturer

2009 - 2010

Learn from our mistakes, and don‘t repeat them!

So….

Imagine if…

Smart phones were out distributed out to the

market

(most of phones released today are smartphones)

Data connection costs were minimum, data capping was present(UK introduced Q1/2009, other

countries to follow)

People won‘t care about operator decks – why?Operators can‘t manage the speed of development that thousands of developers can generate.

People won‘t care about manufacturer stores – the mobile internet will be open and accessible. Manufacturers working in a closed environment = like Apple, doesn‘t work. Developers need freedom.

Environment for passionate applications

USER

Mobile operator

Manufacturer

Wouldn‘t this mean, that finally, the important guy went in the middle?

Mobile is targetting

What do we need?

• For a passionate environment to grow, we need:

+

What do we need?

• For a passionate environment to grow, we need:

+ Mobile operators

Mobile operators

Content providers

Content providers

Mobile environment not ready for emotion!

Future of mobile applications

Discovery

Search Links / Direct AppStore‘s

Discovery

Operator decks Embed links

Current

Future

Mobile is passion

• Vodafone in New Zealand has launched a mobile social networking service similar to Cyworld branded Self Central

• Users have rooms and avatars• Part of Self Central's attraction is a user-

generated content revenue-sharing model similar to SeeMeTV, but Self Central gives back 20% of UCG content revenues to original creator

Source: Mobile Monday Amsterdam 24 Sept 007

Self Central - Vodafone "Cyworld"

What is mobile?

Camera?Messaging?E-mail?IM?

Calling?

Browsing?Gaming?Reading?Video?

Music listening?Communicating?

Advertising?

JOHNS PHONE

Mobile is…

Mobile is money$$$

ADVERTISE ON MOBILE!

ADVERTISE ON MOBILE!

Business models for passionate applications• iPhone application developers not making money

• Only few of them are really profitable

• Ad-funded model not generally working

• As of right now, working only locally

Business models for passionate games

Ad-funded model in mobile games doesn‘t really work yet

Operators failing

• 2001 – dial-up prices

• 2004 – kB prices

• 2006 – fixed internet prices

• 2008 – fixed mobile internet prices

• 2009+ - capped mobile internet prices

• 2010 – bundled mobile internet / free mobile internet?

Where‘s the money?

• Mobile games?

• Mobile content?

• Ad-funded content?

• Mobile services?

• Mobile applications? Lifestyle? Usable?

Where‘s the money?

Mobile is services

Next generation mobile services

Skype

• Skype is the biggest mobile IM and calling service

• Competitors: MSN, Yahoo IM, AOL/ICQ, eBuddy.

Next generation mobile services

Social search engines

• Social search engines that find places / things / events based on not other people, but your social circle

Jan Rezab

E-mail me: jan.rezab@hungrymobile.com

Blog: http://blog.hungrymobile.com

THANK YOU!

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