THE ASK…

THE COFFEE HOUSE EXPERIENCE

ROAD RACE

CODE RACE

LIVEPASS

MOBILE APP

“SPY HUNTER” GAME

ON TOURPOWERED BY

THE COFFEE HOUSE EXPERIENCE

• Limited to 50 each night• Offered as a package upgrade where tickets are sold,

but do NOT include a ticket. • Happens pre show and includes a Q&A , Photo and, if

possible, acoustic performance• Images can be viewed and shared via email and social

Pepsi to add a recognizable presence by bringing in Starbucks beverages to brand the whole experience.

• Pepsi will retain exclusive product rights for 12 months of the Coffee House Experience

• We will recreate a traveling environment that reflects Starbuck’s design sensibility for fans to experience the “third place”

• Fans will receive a “Starbucks Coffee Pack” (details TBD) with every Coffee House purchase

• We will integrate Starbucks bottled product into the live experience and video game

• We will commit to using Starbucks bottled product / coupons as rewards for HH Point redemption

POWERED BY

ROAD RACE

• Pepsi to become the official channel for Road Race info and integrate product and branding into the fan experience.

• Use branded pepsi cans w an instructional hang tag or on pack printing as clue / prize

• Prize pack would include Pepsi merchandise and co-branded, limited edition items for fans

• Hunter will also RT related posts from @pepsi

• @hhroadguy to tag @pepsi in all road race fan correspondence and RT any race related posts from @pepsi

• Integrate image based mktg campaign through PONGR to unlock alternate prizes

POWERED BY

CODE RACE

• Pepsi to power the tour branded digital program for fan engagement + prizing

• Pepsi to become the official channel for Road Race info and integrate product and branding into the digital experience.

• Unlock Pre-Sale Codes, Discount Coupons & Exclusive Content powered by Pepsi

• Provide social media promotion across all relevant channels announcing

• Digital prize pack(s) to include co-branded assets and limited edition badges / avatars and banners

• Hunter to RT related posts from @pepsi

• @hhroadguy to tag @pepsi in all road race fan correspondence and RT any race related posts from @pepsi

• Auto-Follow @hunterhayes, @hhroadguy, @pepsi

• Earn HH Points redeemable towards exclusive items, content and experiences

• Built in SHARE functionality and messagingPOWERED BY

LIVEPASS

POWERED BY

Pepsi to provide touchscreen enabled “LIKE” machine for sampling, share and prizing

Work w WMN to design and produce co-branded merch item or updated HH App to utilize NFC / RFID check in capabilities

Work w WMN to develop exclusive content for LivePass members

Work w WMN to produce the LivePass custom microsite

Dedicate budget, specific marketing assets and social messaging to drive awareness for LivePass and LIKE machine

MOBILE APP

• Feature Pepsi on all in app branding

• Develop Pepsi specific trivia

• Direct Message Pepsi / Hunter Promo details

• Offer Pepsi discount coupons

• Integrate Pepsi branding / product into in-app game

• Develop Pepsi branded photo frame(s)

POWERED BY

VIDEO GAME

POWERED BY

• Pepsi will approve product / image integration into billboards, storefront and character play

• Pepsi prize packs and bonus points available for in game play

• Work w WMN interactive to develop game, rewards and prizing

Proposed Creative Aesthetic for ”Spy Hunter”

Physical ActivationPEPSI ARCADE:

• (2) 10x10 in venue footprints featuring Pac-Man / Frogger / Donkey Kong games, revamped to integrate Pepsi into the play

• “SPY HUNTER” driving game themed to an HH storyline with partner billboards and product.

GREEN SCREEN PHOTO BOOTH:

• Mix of Props, Hats and HH / PEPSI branding available for photo booth pictures across multiple backgrounds

• Social share activation during pre-print preview and feed to in venue screens pre and post show

• On site printer available with branded frames

ON TOUR

POWERED BY

PACKAGE ADDENDUMS

THE COFFEE HOUSE EXPERIENCE

ROAD RACE

CODE RACE

LIVEPASS

VIDEO GAME

MISSION : CONTROL

POWERED BY

THE COFFEE HOUSE EXPERIENCE INCLUDES:

•Coffee House Bundle (HH branded Mug, Poster, T Shirt, Laminate)

•VIP Upgrade – enjoy coffee with Hunter before the show

• Meet & Greet

• Acoustic Performance / Q&A

• Photo

• ONSITE

• Printout w/ Branded Frame

• ONLINE:

• Branded Photo Frame w/ Instant Social Share

• Coffee House Gallery w/ #HHCoffeeHouse

THE COFFEE HOUSE EXPERIENCE

POWERED BY

ROAD RACE

• HH Road Guy shares the location based clue via a push notification to app users, followed by a message to twitter

• The first fan to find the key and share the picture is declared the winner and receives a ticket upgrade and meet & greet during the coffee house experience

• Online clues will lead to digital locations for digital prize packs

THE ROAD RACE INCLUDES:

• In venue / online scavenger hunt

• First clues pushed directly to mobile community via official app

• Follow up clues on twitter

• Winner receives:

• Meet & greet + VIP ticket upgrade + HH Points

• Merchandise discount + exclusive item

• Featured image on “Winner’s Circle” gallery and badges for social

POWERED BY

CODE RACE

• Brand / Partner program designed for fan engagement + prizing

• Unlock Pre-Sale Codes, Discount Coupons & Exclusive Content

• Auto-Follow @hunterhayes, @hhroadguy, @pepsi

• Earn HH Points redeemable towards exclusive items, content and experiences

• Co-branded activation page with unique call to action opportunity

• Built in SHARE functionality and messaging

HH CODE RACE INCLUDES:

LIVE PASS

THE LIVE PASS INCLUDES:

• Pre sold online for fans to register Facebook profile, earn points online (video game / mobile app / social activity)

• “Check In” Enabled for HH Points

• Pepsi “Like” Machine enabled for unlock sampling / prizing / engagement

• Nightly “welcome” video from Hunter

• Live Video + Live Audio

• Exclusive Images from Tour

• Nightly Meet & Greet limited to first 50 to “check in” at PEPSI / LIVEPASS booth

VIDEO GAME

Online

• Fans able to play various level of game throughout the tour cycle

• Single sign aligns with rest of Mission Control attributes (Facebook oAuth)

• Spy Hunter theme – Hunter Hayes is left alone to get his bus to all his various stops on tour

• Has to drive the bus in between stops and avoid obstacles

• Oil slicks, back road bandits, other trucks, etc.

• Fans able to play new levels with each tour stop

• Other Mission Control attributes contribute the point totals in the game

• Grand / Exclusive prizing following the game termination for the top scores

POWERED BY

On-site Installation

Fans able to play various level of game throughout the tour cycle on-site at each stop

• Fans able to post score by entering name and email

• Spy Hunter theme – Hunter Hayes is left alone to get his bus to all his various stops on tour

• Has to drive the bus in between stops and avoid obstacles

• Oil slicks, back road bandits, other trucks, etc.

• Will be a different leader board for on-site activation

• Arcade style on the concourse, brand involvement ideal

VIDEO GAME (continued)

POWERED BY

ON TOUR

Pepsi “Like” Machine.

Fans will be able to:

• LIKE to sample

• SHARE for in-venue / retail coupons

• PLAY one of the touchscreen games for a chance to win

Pepsi prize packs

• Pepsi Matching Game

• Hunter Hayes Trivia

• Image Puzzle

Branded WiFi

Fans will be able to:

• Check In / tag / share for additional HH points

• Take, Tag and Share video and images to socials

• Watch and Listen to a localized “Welcome” message from Hunter

• Unlock discounts / rewards via social gaming

• Purchase Limited-Edition merchandise / experiential packages direct from their seat

• Download / Unlock discount coupons / prizing and special offers at concessions via

the Pepsi portal game

• Browse the web

• WMN will provide deep analytics and reporting on consumer behavioral data, shares, tags and external links

POWERED BY

PEPSI ARCADE

• (2) 10x10 in venue footprints featuring Pac-Man / Frogger / Donkey Kong games, revamped to integrate Pepsi into the play

• “SPY HUNTER” driving game themed to an HH storyline with partner billboards and product.

GREEN SCREEN PHOTO BOOTH:

• Mix of Props, Hats and HH / PEPSI branding available for photo booth pictures across multiple backgrounds

• Social share activation during pre-print preview and feed to in venue screens pre and post show

• On site printer available with branded frames

HH ON TOUR (CONTINUED)

POWERED BY

MISSION : CONTROL

• The HH Points system is designed to encourage repeat fan engagement and reward for activity and social sharing.

Fans accumulate certain levels of points for:

• Mobile App Download

• Venue Check In

• Tag(s) and Mention(s) across social channels

• Completing tasks / levels via social gaming

• Coffee House Check In

• Road Race Winner / Share

• Code Race Winner / Share

• Live Pass Activation

Points can be redeemed for music, merch or exclusive experiences inside of the Redemption SILO in Mission : Control.

WMN will facilitate all SILO redemption pick, pack & ship and customer service

POWERED BY