Huntsman International
Sustainable Innovation
D. Craig White
January 16, 2012
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Huntsman Corporation
� A US Fortune 500 Company
� One of the biggest global players in specialty chemicals
� Revenue in 2010 topped $9 billion
� Over 12,000 employees and operates from multiple locations worldwide.
� 5 divisions: Advanced Materials, Performance Products, Pigments, Polyurethanes and Textile Effects
� Leading Positions in Global Market
Textile Effects
The leading global provider of high-quality dyes and chemicals to the textile and related industries
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Textile Effects
� #1 global textile chemicals and dyes business.
� Selling into more than 110 countries.
� Serving over 10,000 customers worldwide.
� 13 primary manufacturing facilities in seven countries (China, Thailand, India, Mexico, Switzerland, Germany, USA).
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Mission For Textile Effects
We create effects to improve the quality of life
Color
Performance
Protection
Strength
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•Sizing
•Bleaching products•Stabilizers•Optical brighteners
•Pigments•Print auxiliaries•Dyeing auxiliaries•UV Absorbers•Antimicrobials
•Fluorochemicals•Finishing softeners•Flame retardents•Resins•Coatings
•Acid dyes•Basic dyes•Disperse dyes•Reactive dyes•Vat dyes
R&D Technical Service QC
Fib
er
Pro
du
ction
Sp
inn
ing
Kn
itting
&
Wea
vin
g
Pre
trea
tmen
t
Dy
eing
or
Prin
ting
Fin
ishin
g
Ga
rm
ent o
r
En
d P
rod
uct
Ma
nu
factu
re
Reta
iler
Integrated Textile Solutions
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International Brands
GarmentMills BrandsBuyers
Fabric Mills
Huntsman
Textile Effects
Retail Consumer
Materials & Effects
Textile Value Chain
Sell Dyes & Chemicals
Market Concepts
Huntsman TE supports customers through the value chain
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Associated with Strong Partners
� Bluesign
� Founding member
� ETAD (Ecological and Toxicological Association of Dyes & Pigment Producers)
� Founding member
� NRDC
� Huntsman products conform to all relevant standards
� Oekotex
� GOTS
� Many RSLs
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� One key areas of positioning for Huntsman TE is the platform of ‘Environmental Solution Provider’
� Key components to substantiate such a position is the technology associated to AVITERA SE & Gentle Power Bleach
� From pre-treatment to coloration: Huntsman TE is a leader in providing sustainable global solutions to the textile industry
HUNTSMAN TEXTILE EFFECTS
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WATER SHORTAGE IN CHINA
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INDUSTRY NEEDS IN KEY TEXTILES MARKETS
China� Government led industry targets – China Textile Invigorating Plan 2009-2011:
� Energy: 5% reduction per value-added unit per year for the whole industry
� Water consumption will be lowered by 7% per year
� Wastewater discharge will be lowered by 7% per year
India� Existing and foreseen water
shortages
Bangladesh� Gas shortages are prevalent
Retail & Brands� Increased demand for garments with eco friendly manufacturing footprint
Leading government - G 20� commitment to take drastic measures to improve the quality of the environment
Industry Needs
� Reduced water consumption
� Reduced energy consumption
� Reduced effluent discharge
� Improved ecological image
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INNOVATIVE ‘GREEN’ TECHNOLOGY
Technology Features:
� highest diffusion speed
� high reactivity
� high fixation rate
� excellent leveling & combinability
Process Benefits:
� shorter exhaustion
� shorter fixation
� shorter washing off
� improved reproducibility
� reduced reprocessing
Generating Ecological and Economical Value:
� Reduced water and energy consumption
� Significant reduction of Carbon foot print
� Lower volume of waste water to be treated
� Reduced processing time (>25%)
� Significant productivity increase / production efficiency
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ECO POSITIONING – WATER SAVINGS
� Considering the dyeing cycle only in average consuming
� 60 to 80 liters of water to dye 1 kg of cotton fabric (the calculation scheme takes into account the volume of water retained inside the material structure and transferred from one bath over the next).
� Today’s best available technologies (dyes, chemicals, dyeing equipment, productivity methods) help reducing the water usage to an average level of
� 30 to 40 liters per kg.
� AVITERA SE helps further squeeze the water utilization by another 50% to a level as low as
� 15 to 20 liters per kg of dyed cotton fabric.
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Range positioning & Shade Intensity
Pale Light Medium Dark Deep Very Deep
FNFN
SS
SESE
Light fastness / Light fastness / levellinglevelling //
ReproducibilityReproducibilityWet Fastness / Washing offWet Fastness / Washing off
Re Re -- Processing costProcessing cost Recipe costRecipe cost
Wave I Wave IIWave III
ProcessProcess CostCost
Key technical
considerations
Key commercial
considerations
AVITERA SE - POSITIONING
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PRETREATMENT
Low temperature bleaching with 50% of water saving and reduced CO2 emission!!
Highest process safety for the following dyeing process due to a neutral pH
Much better fabric appearance and natural soft
hot rinse 10 min 80°°°°C
neutralization 10 min 50°°°°C
peroxide elimination 10 min 50°°°°C
Warm rinse & 10 min 50°°°°C
peroxide elimination
Ready for Dyeing
65°°°°C
40 min
Gentle Power Bleach
neutral
Conventional
strongly alkaline
50 min
98°°°°C
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DYEING PROCESS
dye addition exhaustion alkali dosing fixation
60°°°°C
SE
Conv.
- 10 - 10 - 10 - 20 min
50 min time saving compared to a conventional dyeing cycle !!
Saving :
20 30 40 50 min
10 20 30 30
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WASHING OFF
rinse neutralization
LT-Clearing
soaping
neutralization
Saving: water consumption of 15 - 20 l/kg instead of 40 - 80 l/kg
at least 3 fresh water baths less
30%- 50% of time and energy and CO2
95°°°°C
soaping hot rinse rinse
60°°°°C
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HOT DYES WARM DYES
COMODITIES BAT today AVITERA SE
75 %
WATERSAVING
DYE RANGES – WATER SAVINGS
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MULTI-LEVEL COMMUNICATION
MILLSBRANDS
RETAILERS
LEGISLATORS
„ECOLOGICAL“CONSULTANT
MACHINERY PRODUCER
WATER TREATMENT & UTILITIES COMPANIES
INDUSTRY
ASSOCIATIONSOPINION BUILDERS
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MESSAGE FOR THE MILLS
Achieve new levels of environmental performance whilst saving money and increasing your profit!
AVITERA™ SE and ERIOPON® LT
� Drastically reduce water and energy consumption
� Ensure highest reproducibility and shortest time
� Increase productivity without additional capital investment
� Minimize processing costs—raise profitability
� Exceed environmental legislation targets and differentiate
yourself from your competitors
THAT’S SERIOUS!
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MESSAGE FOR THE BRANDS & RETAILERS
� Consumers throughout the world are increasingly demanding products produced more sustainable
� Cotton processing uses huge volumes of water and consequently energy
AVITERA™ SE and ERIOPON® LT
can reduce this by 50% whilst still
meeting all your existing demands for
performance
BE THE FIRST TO TAKE THE MESSAGE TO YOUR CUSTOMERS!
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AVITERA SE SUMMARY
� is an innovative range of reactive dyes for the exhaust dyeing of cellulosic fibers with a very short washing off process at low temperature (60˚C)
� is a revolutionary offer in the context of sustainablereactive dyeing preserving the environment
� dyes are highly compatible leading to outstanding shade reproducibility (lab to bulk & batch to batch)
� exhibits good performance such as washing fastness at 60˚C, chlorine fastness and repeated washing
� Generates up to 50% savings in water and energy