Husky Hunt: Social Media Driven Gaming to Engage Students in Information Security Awareness The technology integration project was designed to use the HuskyHunt framework to deliver security awareness training to all students and measure the impact that digital badges have on player engagement, learning transfer and players attitudes regarding technology and security. Technology – Key to Implementation but unsuccessful without people/planning
Transcript
Husky Hunt: Social Media Driven Gaming to Engage Students in Information Security Awareness
The technology integration project was designed to use the HuskyHunt framework to deliver security awareness training to all
students and measure the impact that digital badges have on player engagement, learning transfer and players attitudes regarding
technology and security.
Technology – Key to Implementation but unsuccessful without people/planning
Why Did I Do It?
• Teach students practical lessons about Internet and information security awareness topics that they can relate to personally
• Utilize gaming mechanics to increase engagement and participation
• Leverage Social media, specifically Facebook and Twitter to reinforce learning that occurred in the game modules.
• Leverage social media to increase the likelihood that UConn students not participating in HuskyHunt are exposed to the security training.
Which Technologies Involved?
• Twitter• Facebook• Mobile Devices• Application Development• Web Presentation
• xMOOC• QR Codes • Text• Data Analytics• Log Data Aggregation
It’s About the People
Application DevelopersMarketing Staff
Players
Video Editors
Question Creators
Merchant Sponsors
Answer the questions related to the tip to get points or the Scavenger Hunt
location clue.
Each day log onto huskyhunt.uconn.edu to read the Information Security tip.
1
Points
2
Gameplay
Solve the clue and go to the location. Find the HuskyHunt poster with the Husky One Card tip, a QR
code and a URL.
Scan the QR code or go to the URL on the poster to enter the Husky One Card tip and earn points.
Traditional• Advertisements• Student Union Movies• UConn Radio PSA • Stall Street News• Shuttle Buses • Student Union Bulletin Boards• Student Union Tabling• Dining Services table tents• University Bookstore (ads on
Total Active Players Active Players with Badges Active Players without BadgesGame Level
Activ
e Pl
ayer
s
A Mistake
69.79%
30.21%
Badge DistributionRatio - 2.31:1
Players With Badges % Players W/O Badges %
Data - Survey Participants/Engagement
10
30
50
70
90
110
130
150
170
Pre-Game Survey Participants82.2% completion rate
2.5
7.5
12.5
17.5
22.5
27.5
Post-Game Survey Participants93% completion rate
Data - Engagement
72.60%
27.40%
Players Sharing on Social Media
Ratio - 2.64:1
Players With Badges % Players W/O Badges %
69.35%
30.65%
Players Creating an AliasRatio - 2.26:1
Players With Badges % Players W/O Badges %
61.64%
38.46%
Players Completing All Modules
Ratio - 1.6:1
Players With Badges % Players W/O Badges %
•Dynamic Point System•Referral program•Level of Assurance Credentialing•Sustain marketing throughout•More challenging questions•More Authentic Activities• i.e. GeoLocation
