Hybrid Conferences Platform “Hybinar”

Р2Р Technologies, LLCMichael Savin

Part 1. Preface

• More and more communication will be done On-line (including conferences)

• Conferences will become more interactive

The market goes from selling information to selling interaction and involvement

Owners of content and connections are interested in monetizing and expanding their

influence.

Natural field for expansion is the Internet

Hybrid event = Physical event

(in-person attendees)+

virtual component(s) (online attendees)

Hybrid events deliver more value:• BOOST: provide more value by driving increased event

attendance and viewership

• REACH: involve and engage those who can’t attend due totravel restrictions, scheduling conflicts and budget cuts

• STREAMLINE: make content available immediate for on-demand viewing, avoiding costly and time-consumingencoding, editing or post-production processes

• TEASE: reach new audiences online with taste of what the on-site event is like

• ROI UP: increase revenue by selling live or on-demand accessattendees

• REUSE: use conference webcasts from the past year inmarketing for upcoming events, enticing firs-time attendeesto participate

Hybrid events deliver more value:

Digital marketing forum 2011:

Most Hybrid Events are all aboutcomplementing live event with viewingover the web and getting onsite andonline audiences see the same scene inreal time.

Back channel Livestreaming Webcast or webinar Live text coverage

Telepresence or skype for enabling remote speakers 2D or 3D virtual platform

What’s needed for turning a physical event hybrid?

Most hybrid events provide

• No sense of belonging to the physical event for online audiences

• Poor involvement of the online audiences in the event. It’s hard to keep the attention of remote audiences: Why watch livestreamed video if it’ll be available on-demand? And archived views are less valuable. It’s easy to find smth. more pressing to do

Most hybrid events lack:

• Interaction between onsite and online participants

• Channel for communication for presenters and online attendees

Presenters do not see online attendees, and little do they care about them

THERE IS A GAP BETWEEN PHYSICAL EVENTS AND ONLINE AUDIENCES

…OR most hybrid events are

simply a physical event + another online event?

Our Hybrid Events are all about complementinglive events so that onsite and online attendeesare united into one and the same audience,with ability to view the same scenes, andinteract in real time as if they were in one place

How to enjoy the benefits of hybrid eventswithout spending much time on making variousservices work together or purchasing expensivevirtual event platforms?

How to easily turn physical event “hybrid”?

Introducing Hybrid Conferencing Platform “Hybinar” that is:

• Light

• Scalable

• Easy-to-use

SEMINAR

WEBINAR

HYBINAR (HYBRID SEMINAR)

How to turn conference hybrid?

Ingridients:

• Conference room

• 1-2 cam recorders

• Projected screen or large

Screen TV

And a single hybrid conferencing platform(hybinar)

Who can join and how?

Remote attendees:

Remote speakers

Speaker’s eye view:

Onsite speakers see: onsite audience and…

…online audience and their questions

...on the on-line audience dashboard

This means, that a speaker performs simultaneously for online and onsite audiences

How to handle this?

With a mobile-based «clicker»…

• Switch between presentation slides on the scene-screen

• Control the online audience dashboard

• Enable audio and video communication with online attendees on the scene-screen

• Upload presentations, video and create polls

…and:

What screens do attendees see?

• Onsite scene-screen

• Tablet screen (in auditorium or on-the-go)

• Laptop screen

• Desktop PC’s screen (from home or office)

What do attendees see on their screens?

Slides of presentation

Speaker’s video

Attendee’s video (if video-confis enabled)

Your video

Text IM & tweets

Conference timeline and virtual rooms

Raise your handCha

tattendees

questions

10 common pitfails to avoid when designing a hybrid event

Create a virtual room

Users want to receive the same value fromonline participation in conferences that they canget if they attend in-person. This means thatonline conferencing goes far beyond enablingaccess to presentations and video, it’s all aboutengagement.

Conference Attendees want to:

• Participate in events without actually visitingthe venue in-person

• Listen presentations• Discuss about the presentation• Make new connections, exchange experience

and ideas• Find partners and prospects• See and be seen

Hybinar is a platform that:

• Helps participants benefit from attendingconferences via Internet

• Doesn’t require them to learn difficult interfaces• Creates subjects for communication• Is available on any device• Allows to review presentations after the

conference ended• Discuss about the slides with the author and the

community• Or, maybe add their own materials

Benefits for Speakers

• Save time and money: interact with audiences tofull extent without having to travel

• See if their presentation rocked• Attract more followers, friends, clients and

partners• Aggregate feedback (polls’ results, comments,

links, etc.)• Involve attendees in preparing materials, sharing

their own thoughts before and after the eventtakes place

Hybinar benefits for event organizers

In order to enjoy the advantages of the Internet,a special infrastructure is required that not onlyprovides with the option for remote participantsto attend with comfort, but also allows to chargefor such experience (or not to charge, whateveryou wish).

Hybinar benefits for event organizers

We can build such infrastructure that allows:

• Earn from selling on-line seats

• Generate leads

Organize conferences that unite onsiteattendees in different locations and timezones and online attendees into a singleaudience in the hybrid space.

Hybinar benefits for event organizers

Room 1 Room 2

Online Speakers

Online attendees:

livestreaming

Virtual rooms

Hybinar increases cost-effectiveness of events:

• Increases revenues

• Reduces costs

• Extends audience reach

Hybinar benefits for event organizers

How we are different?

• Unique media mediated model ofcommunication of onsite and onlineparticipants

• Robust, scalable and efficient back-end;

• HD video-quality without video/audiotrapping and delay

Alpha-vesion will be released on July 14th

Afterword

356 PCMA

• 3,743 onsite attendees

• 632 online attendees

• 1,427 views

Event Camp Twin Cities

• 3 Cities

• 100 onsite attendees

• 550 online attendees

Contacts:

Michael Savin

E-mail: info@onwebinar.ru