1Abacast - Confidential 1

Hybrid Content Delivery Network (CDN) Technologies and Services

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First-ever Live DCIA Conference Webcast - GoalsFirst-ever Live DCIA Conference Webcast - Goals

Serve broader audience

• Constrained by place, time, cost

Additional DCIA service

Showcase membertechnology

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Live Webcast –Overview, Value PropositionsLive Webcast –Overview, Value Propositions

Key Value Propositions

Branded/Targeted User Experience

• Live video, sync’ed slides, submit question, poll

Flexible, efficient delivery• Unicast or Abacast

Peer-Assisted

PPV business model support

After-event archive

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Online Video Trends – Users and Content OwnersOnline Video Trends – Users and Content Owners

Increasing Demand, Replacing TV

Increasing Broadband Penetration

Increasing Content

Increasing Demand for Higher Quality

300Kbps

750Kbps

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Observations - Mid-market Funding Low B/W Fees Observations - Mid-market Funding Low B/W Fees

Large content owners and video

• Video is a marketing extension

• Paying relatively low rates

Mid-market• For them, increased quality = increased revenue• Funding the big guys’ low priced b/w• Not getting great performance (caching algorithms)

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P2P Anyone?P2P Anyone?

Reduced infrastructure/bandwidth costs

Margin relief

Higher Quality Experience• Longer engagement,

more ads

Industry Trend – “Hybrid”

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Example Network Efficiency – Korea SBS Live OlympicsExample Network Efficiency – Korea SBS Live Olympics

Korea great use case for P2P - adoption, b/w, behavior

SBS - over 12,000 simultaneous viewers

1.5Mbps Windows Media Video

Over 80% efficiency, over 14Gb/s bandwidth savings

Over 40% reduction in server and switching hardware

Total Connections

Unicast Connections

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Industry ProgressIndustry Progress

Open P4P Working Group• Optimized utilization of network

resources• On-Demand Test Results

• 23% increase in DL speed• Avg hops from 5 to less than 1

• Providing real value to key part of distribution chain

PBPG• P2P Best Practices• Standardizing client behavior, security practices

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About AbacastAbout Abacast

Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN)

• Live and On-Demand content• Unicast and Peer-Assisted• Content Monetization plus additional services

Key Markets• Internet Television, Online Radio, Corporate, File Delivery

Metrics• > 300 customers• 16 different countries• 46,516,274 plug-in downloads

(as of July 1st, 2008)

• ~10 million end-user hours per month• ~3.6 million unique users per month

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Abacast Solution OverviewAbacast Solution Overview

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Key Value Propositions – ConsumersKey Value Propositions – Consumers

Getting highest quality content

72% choose higher bit-rate and install

Ultimately drives demand and business models

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Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster

The most choices for delivery• Live and On-Demand content• Windows, Flash formats plus others• Hybrid Delivery

• Single-source (Unicast), multi-source (Secure P2P), or combination

Flexible delivery options • Mix and match based on content value, customer type, content type,

or business model

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Key Value Propositions (cont’d)Key Value Propositions (cont’d)

Real-time QoS leads to higher quality connections• Less skips, buffers, breaks

Smart Analytics• Real time and

historical metrics • Closed system, can

measure client perfand behavior

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Key Value Propositions – CDN Key Value Propositions – CDN

Scale-up Live Delivery

Increased margins/profitability• Unicast only - 1,000 movies at 1Mbps, $x• Peer-Assisted - 1,000 movies at 2Mbps, still $x• If efficiency…

• Equal to 50%, break even, consumer wins

• Above 50% = higher profits

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Technology Details – Live and On-Demand P2P NetworkTechnology Details – Live and On-Demand P2P Network

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Evolution of CDNsEvolution of CDNs

Timeframe Description Technology Audience/Quality

’90 - ’95 Streaming, Simple 100’sReal Networks deployment 32Kbps

’96 –’98 Clusters, Increasing com- 1,000’s broadcast.com plexity, better end- 128Kbps

user experience

’99 – ’04 Edge, Akamai Much more complex, 10,000’sBetter performance 250-500Kbps

’05 + Hybrid (Edge True distributed, 100,000’s + plus P2P) good perf for all 300Kbps –

3Mbps market sizes

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QuestionsQuestions

www.abacast.com

sales@abacast.com

(360) 834-5229