HYPERMARKETVS
SUPERMARKETGROUP NO. 21PREPARED & PRESENTED BY:JEEL MORABIA
HYPERMARKETS A hypermarket is a superstore combining a supermarket and
adepartment store. An expansive retail facility carrying a wide range of products
under one roof. They work on the concept of One stop shooping They have a huge layout and no frills stratgy to entice buyers.
PRODUCT CTATEGORIESA Hypermarket has the following categories of goods
GROCERIESAPPARELSHOUSEHOLD UTILITIESELECTRONIC GOODSFURNITUREGARMENTSTOYS AND GADGETSAGRICUTURAL PRODUCE
ADVANTAGES OF HYPERMARKET
A hypermarket (hyper) is a superstore that stocks and sells a large number of FMCG
Have a large number of Footfalls.Business model focusing on high-volume sales.Different brands of merchandise available .Huge size of operations as well .Low profit margins but high sales.Low overheads cost per unit.
DISADVANTAGES OF HYPER MARKETS
Huge capital requirement Large space required for operations Lack of personal attention towards customersResemblance of warehouse rather than a storeHuge amounts of overheadsRequirement of skilled staffLocated only in metros
SUPERMARKET
• A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments
• The traditional suburban supermarket occupies a large amount of floor space, usually on a single level
PRODUCT CATEGORIES
• Meat• Fresh produce• Dairy• Baked goods • Canned and packaged goods• Pharmacy products• Pet supplies
ADVANTAGES
• Located near your residential areas• Get a wider variety of goods• Proper personal attention to customers• Low cost of overheads• Easy to establish and operate • Requires less financial resources• More attractive than a hypermarket
DISADVANTAGES
• Relatively costlier products than a Hypermarket• Lack of high volume sales • Lack of advanced distrubution channels• Low footfalls as compared to hypermarkets• Less choice availability to consumers• Low level of profitability
conclusion
• Both the supermarkets and hypermarkets have revolutionized the way we shop.
• It is however important to note that each one has its own advantages and disadvantages and cannot be directly compared with each other
• We should keep in mind the next time we enter a shop whether it is a a supermarket or hyper market
THANK YOU & HAPPY SHOPPING