Date post: | 22-Jul-2015 |
Category: |
Marketing |
Upload: | naresh-yeligeti |
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HYPERMARKET
A Retail market
It’s a retail
It’s a combination of Supermarket and
Departmental store.
Its like a big-box store that has business model
focusing on high volume and low margin sales.
Generally they have more than 200,000 brand
of merchandise available at any time.
Wal-mart, Big bazaar are some Hypermarkets.
WAL-MART HYPERMARKET PRODUCE
SECTION
A HYPERMARKET
MART- Iskon Mall, SG Highway, Ahmedabad
Total area- spread across 165,000 square feet.
Total products catered – 95000 SKUs
PRODUCT AND SERVICES Fresh Produce
Food and grocery
Home care products
Apparel and accessories
Non-food FMCG products
Consumer durables and IT
Automotive accessories
Lifestyle products
Footwear and much more
Reliance retail providing international shopping experience.
Unmatched affordability to distributed customer base.
Guaranteed quality and choice of products and services.
Unique services to the shoppers like tailoring, shoe repair, watch repair, a photo shop, gift services and laundry services all within one store.
Location being asset to the mart.
Catering to all classes and customer base.
Lucid transaction and efficient of payment and goods delivery.
Loyalty and customer retention programs.
Customer Service
Location
Merchandise Assortment
Pricing
Communication Mix
Store Design and Display
HOME AND PERSONAL
CARE
FURNITUREFASHION AND
JWELLERY
APPAREls ELECTRONICS
FOODS
CHILD CARE GROCERY
FRESH FARM
PRODUCTS
LOW PRICE
CUSTOMER LOYALITY PROGRAM
HUGE INVESTMENT
INTERNATIONAL SHOPPING EXPERIENCE
ONLINE SHOPPING FACILITIES
WIDE RANGE OF PRODUCTS
GENERAL PERCEPTION LOW PRICE= LOW
QUALITY
OVER CROWDING DURING OFFERS
LONG LINES AT BILLING COUNTERS
LIMITED ONLY TO VALUE OFFERING LOW
PRICE PRODUCTS
VERY THIN MARGIN
A hyper market is bigger in size, and stores larger number of FMCG products than a super market.
A hyper market looks more like a warehouse than a store.
Supermarket provides more warm services and has a personal, touch which is absent in a hyper market
Prices at a hyper market are cheaper than at super market.
Hypermarket has fewer frills than a supermarket as the main motive is more savings for customers.
The décor of a super market is more attractive than a hyper market.
There is more excitement around festivals in super markets than in hyper markets.
VALUE PRICING
PROMOTIONAL PRICING
LOW INTEREST FINANCING
PHYCHOLOGICAL DISCOUNTING
SPECIAL EVENT PRICING(NAVRATRI)
DIFFERNTIATED PRICING
WELL TRAINED STAFF
APPEARANCE AND AMBIENCE
EMPOWERED INDIVIDUAL
ENCOURAGED TO THINK OUT OF THE BOX
USE SCENARIO PLANNING AS A TOOL FOR
QUICK DECISION MAKING
SECURITY GUARDS AT EACH GATES
RECRUITMENT ATLEAST 10,000 PEOPLE
EXPOSURE OF FOREIGN CUSTOMER
ECOMMERCE INTRODUCTION IN ORDER PLACING
LESS FORGIVING CUSTOMER AND MORE JUDGEMENTAL CUSTOMERS
KEEPING GENEROUS BRANDS IN STORE.
DEVELOPING LOYALITY PROGRAM FOR CUSTOMERS
CREATIVE INTERACTIONS OF CUSTOMER AND STORE PRODUCTS.
INTRODUCTION OF NEW TECHNOLOGY FOR AMBIENCE IMPROVEMENT.