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Dear Customers,
December is here time to pull out
those woolens, warm those hands
and look back on the year gone
by. And what a year it has been for
all of us. The Indian economy has
stabilised and is now going forward
with full steam. Its ripples can be felt
all around as markets have opened
up, opportunities have increased and
demand has grown. Along with it, so
have customer requirements as they
look for products and solutions that
cater to specialised applications.
Keeping this in mind, Essar Hypermart
has introduced new products and a whole host of new services through the
year that are aimed at enriching customer experience and prove why we
continue to enjoy their confidence and remain their Sahi Choice. It was a
year when we achieved record sales, opened our 100th Hypermart, saw our
network climb to well over 500 and claimed the throne of the worlds largest
steel retail chain. We moved successfully to the markets of South East Asia
and the Middle East, and enjoyed customer support and loyalty like never
before.
It is a momentum that we plan to continue as we move into 2011 as was
outlined in a press meet in Chennai, details about which you can read inside.
Many called them ambitious plans but at Essar Hypermart, it is our nature to
do extraordinary things and to do them extraordinarily well.
We meet again next year and we look forward to taking our relationship
further to new heights where success, happiness and good fortune follow us.
Heres wishing you a prosperous 2011!
Regards,
Girish Rao
CEO, Essar Hypermart
CEO Ki Awaaz Ek Nazar
The Essar Hypermart Newsletter Vol. 2 Issue 12 December 2010
Jeetiye
Inaam
Anek!
Steel Ke Baadshah
Sawaal Steel Ka
Your FQ
Pehchaan Kaun?
Aap Ki Khatir
Bhaagidar Bol
Hypermart Saathi
Amoolya Grahak
Bandhan
Hypermart Taaza Essar Hypermart
outlining vision 2011
Customer CareSMS STEEL TO 53636
CALL TOLL FREE ON
1800 22 5105
Useful Links
Hypermart websitePrice list
Product enquiry
HM brochure
http://www.essarhypermart.in/http://www.essarhypermart.in/pricesheet.aspxhttp://www.essarhypermart.in/productgallery.aspx?&sec=Product%20Galleryhttp://www.essarhypermart.in/Document/ProductCatalouge/ProductCatalouge.pdfhttp://www.essarhypermart.in/Document/ProductCatalouge/ProductCatalouge.pdfhttp://www.essarhypermart.in/productgallery.aspx?&sec=Product%20Galleryhttp://www.essarhypermart.in/pricesheet.aspxhttp://www.essarhypermart.in/8/8/2019 Hypermart Samachar Dec
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Hypermart Taaza
From 520 to 776. And all by March
2011. Thats the Essar Hypermart vision.
Ambitious yes but at Essar Hypermart,
ambition is what has taken us forward
to scaling unprecedented heights of
leadership and success. These expansion
plans were unveiled at the recently held
press meet in Chennai, Tamil Nadu on
November 16th, 2010 that witnessed the
participation of senior management from
Essar Hypermart, customers and thepress.
The prospect of growth in the economy,
especially intensive steel-consuming
industries is set to catapult in the years
to come. Which is why, Essar Hypermart
is firmly establishing its footprint and
expertise to cater to the demand that is
expected. In Tamil Nadu itself, we have
plans to increase our network to 58 from
the current 44 by March 2011. Speaking
at the meet, Mr. Girish Rao, CEO, Essar
Hypermart, said: Tamil Nadu continues
to be one of our premier markets. Being
one of the most industrialised states and
fastest growing economies, the growth of
the SME sector in the state has remained
phenomenal. We have plans to further
expand our retail network down south.
Predicting a Rs 9,000 cr business in the
next 2 years, Essar Hypermart expectsto increase its sales from 1.1 MT in 2010
to 1.6 MT in 2011. Giving further push
to this figure is Essar Hypermarts door
delivery model that delivers customer
orders directly to his doorstep and the
soon-to-be-launched online purchase
model which is already underway in a
couple of states on a trial basis. What
works in our advantage is the proximity of
our distribution outlets near industrial hubs
that allow for fast dispatches and delivery.
As Mr. K. Kadhiravan, Vice President &
Head (Sales), said: Our retail outlets are
located near the consumption markets
and targets small and medium enterprises
in the auto, engineering fabrication and
other sectors. At present steel markets are
located away from the consumption spots
forcing the buyers to incur freight cost.
With a string of new products like colour
coated sheets, heavy plates and pipesthat cater to specialised segments of the
industry, Essar Hypermart is able to meet
the most exacting demands of customers
with the Sahi Promise thus giving them a
competitive advantage. Backed by Essar
Steel processing and distribution network
capability, Essar Hypermart is all set to
deliver maximum advantage to customers
and proving why it remains the Sahi
Choice for so many.
Essar Hypermart outlining vision 2011
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Rajesh Kumar Bihani
Partner
Ramesh Company
Kolkata
Mr. Bihani and Ramesh Company have
been working with steel majors and
steel-buyers for quite some time and
is an experienced and trusted partner
for many. So association with Essar
Hypermart seemed the next logical step
for the company. Armed with the spirit of
enterprise, they have an optimistic outlook
on the steel business in the future andtook time to share it with us opinions,
customers and the marketplace. We hope
good fortune meets their endeavours,
and brings them more success.
Hypermart Saathi
Bhaagidar Bol
Top 3 selling products - CR, GP and HR
Largest order received - 50 MT
Smallest order received - 0.5 MT
How is your business different?
After our partnership with EssarHypermart, we have been able to catero the demand of small consumers at
extremely competitive prices. And thathas certainly made a difference to ourbusiness.
How do your employees feel?
They are happy and feel very goodabout the association because itallows them to deal directly with smallcustomers which they find very pleasing.
What are your customers saying?
They are very satisfied with the productsand services that we are able to offer.The quality of the material is somethinghat they are happy with as well as the
packaging.
How do you feel about the future?
With a positive relationship and a steadybusiness, Essar Hypermart has trulygiven us good leverage and we lookorward for doing more business with
Through Essar Hypermart, we have been able to expand our retail chain of customersand hope to continue expanding it further.
Essar Hypermart kal, aaj aur kal
our Essar Hypermart. With encouragingsigns for the future, we will try and areconfident that we will be able to increaseour customer base.
Any particular experience with EssarHypermart you would like to sharewith our readers?
Through Essar Hypermart, we havebeen able to expand our retail chainof customers and hope to continueexpanding it further.
What separates your store from yourcompetitors?
One difference stand out transparencyof pricing. It is the transparency policyof Essar Hypermart that customers feelhappiest about when procuring theirmaterials.
With all the choice available tocustomers today, do you feel theyhave become more demanding?How do you keep them satisfied?
Yes, customers have become moredemanding. But given our expertise andservice offering, we will be able to keep
them satisfied by supplying material asper their specific requirements at thecompetitive prices that few others canmatch.
Movie
Sportsperson
SachinTendulkar
Actor/Actress
ShahRukhKhan
/Kajol
Song
Baazigar0 Baazigar
Nainital
HolidaySpot
Car
HondaCity
Baazigar
Manpasand
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Company Name Customer Name
Rohit & Company Mr. Ragav Bihani
Shah Brothers Ispat Pvt Ltd. Mr. K. Raju
Maruti Steels Mr. Vivek Gupta
Note: The contests above are not open to employees of the Essar Group.
Tell us who the celebrity behind the grid is by mailing us at
[email protected] with Guess Who in
the subject line. Do mention your name and address as
well. Early birds with correct answers will receive prizes.
Pehchaan Kaun?
Aap Ki Khatir
Steel Ke Baadshah
Customers of the Month
Traders of the Month
Edited and Published by Essar Steel, 6th Floor, Tower - 2, Equinox Business Park (Peninsula Techno Park)
Off Bandra Kurla Complex, LBS Marg, Kurla (W), Mumbai - 400 070.
Editorial Co-ordinator - Pallavi Chokhany. For private circulation only.
Your FQ
Sawaal Steel Ka
The answers to three simple
questions are in the articles
of this Samachar edition.
Send us the answers with
your name and address to
essarhypermart@essar.
com with Sawaal Steel Ka in
the subject line. If you get all
three answers right, you could
win exciting prizes.
1. In which event did Essar Hypermart unveil its plans forthe years to come?
2. How many distribution outlets does Essar Hypermart
plan to expand to by March 2011?
3. What was the sales figure Essar Hypermart achieved in
2010?
Company Name Customer Name
Tirth Agro Technology Pvt. Ltd. Mr. Yogesh Solanki
Sunil Hitech Engineers Ltd. Mr. Nashine
Kalyani Gerdau Steels Ltd. Mr. Ranjan Upadhyay
A very literal translation of a Hindi film song is given below,along with a photo of the movie the song is from. Just tell us
the name of the movie and the song by writing to (dont forget
your name and address) [email protected] with
Your FQ in the subject line. Great prizes await film buffs who
send in the right answers!
My heart is lost in ones love
Both day and night
But I cant write her name to you(oh lord)
Thought one day I will meet her
And tell her my feelings
And name this life to her
Then will see whatever happens later