Primetime – Hythro-Delhi Street Display UnitsSales presentation

Primetime gets into OOH asset ownership!

Agencies : After more than a decade in the OOH agency space, Primetime has formed a joint venture with Hythro Engineers Pvt. Ltd.to sell over 114 public utility sites in highly prominent areas in South and Central Delhi.

The street utilities offer uncluttered exposure at key locations like India Gate, Connaught Place, Africa Avenue, Safdarjung, Sarojini Market, Janpath etc

This is an exciting new venture which continues Primetime’s path breaking expertise in providing advertisers with innovative and cost efficient media options that deliver audiences.

ABOUT PRIMETIME

1985

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About Primetime

2010

Independent OOH player since 2000

Integrated Out of Home media solutions across the country

Experience in handling multi-city campaigns

WHO WE WHO WE AREARE

Out of home solutions for customer engagement NOT outdoor

Depth of coverage

Quick response and turn around

Cost efficient buys on the back of our vendor relationships Pan India

Completely objective media buying

One point contact for anything OOH - anywhere

WHAT WE DOWHAT WE DO

PlanningA complete understanding of the brand through the campaign information sheetAccurate planning using our online database of sites across IndiaLocal knowledge of towns, key outdoor properties and understanding competitionRate advantage – Structured vendor relationship initiatives

Smoother Implementation & controlProven outdoor-customized process management systems A Daily activity sheet detailing out when each site has been mounted

HOW WE DO HOW WE DO ITIT

Our Key Clients

SOME OF THE RECENT CAMPAIGNS WE HAVE HANDLED

Anchor campaign executed in over 110 towns – Dec 2010

• 77 additional sites (amounting to a display cost of Rs 12,79,000) offered as Free display on the back of Primetime’s strong vendor relationships and keen negotiations

• In addition, almost all sites in the original plan were extended by atleast a week beyond the 21 days

GM Pens campaign executed in 72 towns – March 2011

•Sites extended in all key towns

•Additional sites in chennai

•Additional 937 sq ft Area

Bloomberg UTV

Cisco

Hyundai

Radiocity

Tata housing

TTK

Metro shoes

Radio One

FILA

TVS

Haywards

Tata Motors

STREET DISPLAY UNITS- ASSETS IN DELHI

Yeh Dilli Hain

• 8th largest metropolis in the world. 2nd largest in India (over 16 mn people in New Delhi)

• NCR (includes Noida, Greater Noida, Ghaziabad, Gurgaon, and Faridabad) has a population of 22.2 mn

• Planned city, numerous arterial roads• The 2011 World Wealth Report ranks economic activity at 37,

above cities like Jakarta and Johannesburg

North Delhi

South Delhi

Central Delhi

West Delhi

East Delhi

The Street Display Units

Super premium locations of South and Central Delhi

Super premium locations of South and Central Delhi

Uncluttered Media at Eye levelUncluttered Media at Eye level

Exciting opportunities for innovationsExciting opportunities for innovations

Central Delhi

•Business and administrative area as well as tourist areas and markets•64 sites covering key locations like Connaught Place, India Gate, Pandara Road, Janpath, Ashoka Road, Rashtrapati Bhavan etc

India Gate Circle: Opp National Stadium

Barakhamba Road

Gurudwara Rakab Ganj Road

Jaisingh Road opp State Bankc

Rajendra Prasad Road

Tees January Marg

Dr. Zakhir Husain Marg

Khan Market EntrySher Shah Suri Marg

South Delhi

•Most affluent residential area of Delhi•Upmarket shopping areas, commercial districuts•50 sites covering important market areas of Sarojini Nagar, Lajpat Nagar, Africa Avenue, Lodhi colony, Vasant Kunj

Safdarjung Hospital

INA Market

Africa Avenue

Satya Marg

Opp Taj Mahal, Dhaula Kuan

Main market Lodhi Road

Babu market, Sarojini Nagar

Opp Taj Mahal, Lodhi Road

Sarojini Nagar Market

Delhi Public Library