[Rachel Bingham]

• Color

• Contour bias

• Mimicry

• Ockham’s razor(less is more)

• Readability

• Rule of thirds

• Similarity

• Storytelling

• Symmetry

• Three-dimensional projection

WHAT IT DOES WELL

WHAT NEEDS IMPROVEMENT

• 80/20 Rule

• Comparison

• Mimicry

• Similarity

• Storytelling

• Veblen Effect (give it luxury)

• Highlighting

• Closure

• Mimicry

• Similarity

• Ockham's Razor

TIME TO REDESIGN