Date post: | 28-Jul-2015 |
Category: |
Design |
Upload: | grace-hong |
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AUser Experience
Strategist + Designer
Focused on partnering with key stakeholders to develop
comprehensive UX strategies that will benefit both user and business
goals.
I believe in a collaborative culture and product team that recognizes good design process to be inclusive of UX from the initial stages of planning and development.
RESEARCH DESIGN EVALUATION
Begins HereUX STRATEGY
RESEARCH
Conduct stakeholder interviews Discover specific brand goals
Define success metrics
COMPANY COMPETITION CUSTOMER
Define competitor set Set up evaluation criteria
Note competitive best practices
Conduct user interviews Set up contextual inquiries
Define personas/user stories
“UX strategy requires a solid understanding of business goals, vision, and drivers.”
Ronnie Battista
Synthesis of Stakeholder Interviews
revealed specific business goals, hardware/software constraints, target customers, and
different levels of users.
Comparison of Competitor Screenshots
identified voids and opportunities in content structure, and marked UI trends in current
market.
Analysis of Competitor Best Practices
inspired discussion of direction for Design Studio, as well as feature prioritization and
MVPs aligned with brand goals.
Contextual Inquiries
showed different patterns of user behaviors for specific tasks and gave insight to persona
distinctions and possible edge cases.
Synthesis of User Surveys & Interviews
provided quanitative and qualitative feedback to questions generated by Topic Mapping.
Development of Personas
clarified user/job stories and set guidelines for ideation process through the application of
affinity diagramming under the 5 W’s.
+
DESIGN
IDEATION ITERATION
CROWD OBSERVERRETAILSMART POS MEETUP SPACES
A point-of-sale system aimied at “mom and pop” stores currently
not using POS systems.
Two features: one that displays general capacities of restaurants/bars and another that allows users
to report general capacities.
A platform to search and connect with venue owners and MeetUp
event organizers.
The goal is to design an iPad interface that is easy to navigate and adheres to branding goals.
The goal is to design two features that fall seamlessly into existing
iPhone apps powered by Foursquare and Swarm.
The goal is to design a new section of the MeetUp website that is additive to the current
community.
RETAILSMART POS
Responsible for leading design studios, keeping team focused on specific goals, managing usability testing, wireframing, and implementing iterations.
Involvement
-Delving into untapped company resources guided UI/interaction design -Testing early with lo-fi prototypes saved time and energy -Testing often with different levels of users removed 90% of initial errors
Summary
CROWD OBSERVER
Responsible for researching brand goals/competitor best practices/technological constraints, leading design studios, and overseeing design implementation.
Involvement
-Strong understanding of brand direction prevented scope creep-Early-on discussions with developers facilitated a smooth ideation process -Usability testing and user flow comparisons refined content structure
Summary
MEETUP SPACES
NEW YORK SHAKESPEARE READING GROUP
New York, NYFounded May 6, 2007
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
MembersUpcoming MeetupsPast MeetupsCalendarGroup ReviewsGroup Rating
GROUP PHOTOS
83512294
42
EVENT PHOTOS
UPCOMING MEETUPS PAST MEETUPS
JOIN GROUP
VENUE NEEDED
SEND INQUIRY
NY Shakespeare Reading Group is
currently in need of two large event spaces for the
month of April to showcase modern performances by
John Glenn & Tasia Jakobsen.
MORE DETAILS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
ORGANIZERS
BonnieJohn
GlennSid
TammyPHillip
INTERESTS
Performing ArtsTheatre
Performance ActingActing Workshops
LiteraturePlay Reading
ABOUT US
GROUP DETAILS
VENUE NEEDS RATINGS & REVIEWS
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
NEW YORK SHAKESPEARE READING GROUP
NY Shakespeare Reading Group is currently in need of two large event spaces for the month of April to showcase modern performances by John Glenn & Tasia Jakobsen.… more.
VENUE TYPE:VENUE SIZE:MAX CAPACITY:OTHER VENDORS:
SEND INQUIRY
SEND INQUIRY
NY Shakespeare Reading Group a
collective of actors, writers,
comedians, musicians, artists, and dancers that are interested in getting together
to read Shakespeare's plays out loud
and collaborate on performances.
FOUNDEDMay 6, 2007
NEW YORK, NY
835 MEMBERS
Responsible for creating project plan, managing deadlines, leading design studios, overseeing competitor research, and refining deliverables.
Involvement
-In-depth user interviews and strong personas played a crucial role in guiding design studios -Competitive research and analysis of different IAs laid out the groundwork for wireframes
Summary
PROTOTYPES
RETAILSMART POS CROWD OBSERVER MEETUP SPACES
http://invis.io/DY2Q1604Phttp://invis.io/6W2V3ALXShttp://invis.io/8S31NFLUN
iPad MaciPhone 5S