iBeacons

What is it ?

BLE (bluetooth smart based) hardware devices

Range : 5-70m

Price : U$120 for 3

BLE stack presented by apple as iBeacons

How it works

It emits BLE signals like beacons , and BLE devices in proximity can detect the signal.

One can do PUSH promotions and content using mobile app

Technology behind it Bluetooth smart <__enter details_>

Part of core location framework for Apple iOS

UUID Major

NumberMinor

Number

Who uses it ?

Retails

Museums

Airports

Indoor positioning

Companies around globe

APAC

Rainmaker labs (Singapore)

Australia

Chinese Manufacturers

Europe

Startups in Germany

France

Poland

America

Estimote

Urban Airship

Fosbury

Whats the future ?

Payment (being pushed by Apple and Paypal)

Indoor location

Technology comparison

iBeacons GPS

Micro-location targeting Macro-location targeting

Works indoors and underground

Cannot receive signals underground

Within 150 feet - very accurate

GPS signals - precision is mediocre

Low cost, low energy Battery draining

Technology comparison

iBeacons NFC

BLE enabled devices NFC enabled devices

Range : 150 feet Range : 4 inches

Does in-store marketing + indoor location

Only handles transactions

Easy to construct Heavy investments for POS

systems