i Car SPA _Group D.pptx

ENTREPRENEURSHIP BUSINESS PLAN I-CAR SPA

Submitted by : Group 4/D

Confidentiality Agreement

The undersigned reader acknowledges that the information provided in this business plan is confidential;

therefore, the reader agrees not to disclose it without the express written permission of Company i-Car Spa.

It is acknowledged by the reader that information to be furnished in this business plan is in all respects

confidential in nature, other than information that is in the public domain through other means, and that any

disclosure or use of this confidential information by the reader may cause serious harm or damage to Company.

Upon request, this document is to be immediately returned to i-Car Spa.

Signature

Name (printed) Date

This is a business plan. It does not imply offering of securities .

This document is the proprietary property of i-Car Spa


Company Description conti..

Mission: i-Car Spa mission is to be a one option for all cars. Better care for their car at a reasonable price to all people at their door step

Vision:

To be pioneer in car spa domain. To provide quality service, use quality equipment and value for customer.

To diversify their business to all cash spa types including self service

Long Term Aim of the Business The long-term aim of the new business to spread to Pan India by Business Franchise & after

15 years to International Level targeting South Asian Market.


Idea

The I-car spa is a unique door to door car detailing services where local car loving public gets an opportunity to experience scientific and professional vehicle care.

a) Car clean@home

b) road side assistance

c) partner with car brands


Seed funding

To start our business, we require Rs 8,00,000 which has a potential to be profitable in 90 days. :-

1. Start Up Cost : Rs 1,50,000

2. Operating Cost : Rs 1,90,000 x 3 months

3. Emergency copus-Rs80,000

Total-Rs8,00,000


Table of Contents/points of discussion

Company Description Market Analysis Market/ Sales Strategy Future Expansion & Development Staffing & Operations Financial Projections Future Requirements Organization Evolution & Control


Company Description

Promoters and Shareholders

The people involved in starting the business:

Management structure – Owner – Sales Manager – Service

Manager- Sales Executives – Service Technician and areas of scope South Delhi

Promoters – Online Services Just Dial , India Mart& Print Media

100 % proprietorship of Group D, no public assets or shares.


Objectives

To provide the services the customers at their door step. We at i-car spa want the public an exemplary experience of germ

free and dust free car drive for type of car. Restoring its radiance to more than just its former glory, is key

to having your car stand apart. Rejuvenation begins at The Car Spa. We take great pride in keeping our customers happy and are

constantly upgrading our services and products to assure you excellence in everything we do. Our priority is customer delight.

Company Description conti..


SWOT Analysis

Strengths Competitive Price Eco-friendly services Quality service Timely and accurate service Door to Door service

Weaknesses Limited resources No authorization from any brand Infrastructure Scalability

Opportunities Time availability of customer Big market base in South and

West Delhi High cost of branded service

centers

Threats Other brands and local players


Market Analysis

Analyzing the industry of car spa in India, particularly in south Delhi or Delhi is not much

possible because it is on its verge of emergence

For car servicing or wash of these modern and costly vehicles, it requires an advanced and

quality car service centre at door step.

Competitor Analysis

Analyzing the competitors in the car wash industry it was found that a concern named Unique

Auto Car Care was been established in South Delhi in Delhi is our main competitor. This

enterprise is one of the first car wash centres in Delhi-NCR region. They offers the same kind of

service like our company, differs except in the policies and practices. There even competition

from normal service centres in and around the Delhi –NCR city which has a less effect on the

company.


Customer Analysis

The customers of the company are mainly from middle class, upper middle class and

upper class in the society. The rate of service charged is affordable for any person

owning a car in these classes. The car population in South Delhi is really high

compared to other areas in Delhi. So more customers can be gained from this large

number of car owners and this is the main reason for the business to be setup in South Delhi.

Market Product Focus Market and Product Objectives Market Objectives

Objective of the car spa industry is to provide a quality service to the customers at a short time

for a minimum charge, which saves time and money of the customers of car service industry.

Give the luxury car owners an option to keep the sparkling shine of their cars for a long time

through the quality service available.

Market Analysis conti…


Market Analysis Conti…

Target Markets

The Old Luxury Car Owners

New Car Owners

Local Business

Hotels & Resorts


Marketing/Sales Strategy

Market Strategy

i- Car Spa will be positioned in the minds of people who own a car and is looking for

a quality car wash service which consumes less time, for a fair charge. This

positioning is done so that people who are in need of a car wash and have less time can

always go for i- Car Spa.

Product Strategy

The company offers different schemes to its customers like paying for the entire

month(ASC/CSC) and getting huge discounts. In accordance to the target market we

have diversified our offers to the customers and brought new innovations into the

market so as to get maximum market share. The product is positioned is such a way

that it’s affordable by all our customers


Pricing

The price charged for your product or service. Considerations include: Competitors’ prices Level of competition in the market Perception of quality-price relationship by customers Production costs and overheads Chain of distribution and the added-value at each stage The extent to which the buyer can control the price

Marketing/Sales Strategy Conti..


Marketing/Sales Strategy Conti..

Pricing Door Step Packages

Sr. Description Hatch Sedan SUV/MUV

1 water washing 300 450 5502 steam washing 350 400 6003 interior dry cleaning 800 1000 12004 interior + washing 1000 1200 15505 ozone treatment 2000 3000 45006 water marks removal 350 400 6007 polishing + washing 650 800 10008 Dry Cleaning + Steam Cleaning 1000 1250 14509 Rubbing + Polishing +washing 1800 2500 300010 Teflon coating 2500 3000 355011 Glass coating( Rubber +2 coat ) 3500 4500 550012 sofa drycleaning with Steam Machine 200 per seat 13 carpet cleaning with Steam Machine 25 Rs /sq ft


Marketing , Communications & Distribution Strategy

There are various ways to promote our product/service in the marketplace which are as follows:- Advertising – Print Media Ads. , Hoarding Display, Display in Car Dealer Showroom. Public relations- Friends Referral, Competitor Customers. Direct marketing- Sales Man Cold Calling, Mailer –Distribution. Website and internet marketing- Just Dial , Sulekha, India Mart , Website Exhibitions and conferences- All India, Delhi Auto Expo, Builders Meet Event. Word of mouth – Referral enquiries.

Distribution strategy

During the initial stages the company will be targeting its operations in South Delhi.

and after getting adequate demand moving into other parts of the district. The

successful car wash business dependent on the vehicle flow which is maximum

in south delhi after which the next market will be west delhi then north delhi. The

company would offer a door to door delivery system. The business work in

association with other local businesses.


Staffing and Operations

Outline the intended structure of the company in terms of management, number of employees, and the physical operational requirements to produce

or supply the product or service.

Management (including Board) Organisation Chart

Staffing

Sales & Service Manager ( after 1year )

Service Executive Senior

Service Executive Junior

Back Hand/MIS Officer

Training Plans

There will be planned employee and management development to be undertaken in order to maintain a skilled workforce. This will also tie in with

the future market developments and any new product or service developments.

Operations

200 sq ft Premises

Equipment – water cleaning, Ozone Treatment, Teflon M/c , Steam Machine.

Communications facilities- Toll Free,Enquiry Centre Mobile Number.

Costs involved

Suppliers- polish, cleaner, car cleaner.


Financial Projections

Investment

Start up Cost :- Business– Rs 25000. Infra/Premises Rent Deposit – Rs 25000 Equipment Payment on Rent : Rs 100000

Total : Rs 1,50,000


Operating Cost:-

Salaries : Rs. 30000 Raw Materials – Rs40000 Wastage Disposal – Rs 32000 Electricity & Gas – Rs10000 Promotion : Rs. 50000 Maintenance : Rs 10000

Total: Rs 1,90,000 ( Monthly)




Revenue:

Car SPA Package : Rs 4000 Expected Sales Unit : 80 per month Total Monthly revenue : Rs 320000

Revenue: Rs 3,20,000 (monthly)


Financial Operations

Variable Cost & Fixed Cost Variable Cost

Material-

Tele-communications: Rs 2000

Raw Materials: Rs 40000

Electricity & Gas: Rs 10000

Promotion: Rs 100000

Labour: nil.

Total Variable Cost: Rs 1,52,000.

Fixed Cost Salaries: Rs 30000

Rent: Rs 25000

Wastage Disposal: Rs 32000

Total Fixed Cost : Rs 87000


Funding Requirements

The total funding requirements of the business, are those intended to be provided. We

have stated the approximate sources and fields we might be requiring funds are to be

spent.

Sources: Promoters’ funds Bank lending Grants or loans from agencies Investment already received Investment sought

Required for: Equipment R&D Marketing Staffing .


Series-a funding

To buy equipment which were on rent initially

portable car washing machine – Rs 20000 ozone treatment machine –Rs 80000 steam wash machine - Rs 30000 Teflon treatment Kit - Rs 30000

Total : Rs 1,60,000 x 3 ( kits required ) : Rs 4,80,000


To further scale our business , we will be requiring 4,80,000 after 3 months of our operation which will reduce our rent expense which was further utilized in operating cost.

So further funding will reduce our operating cost and creating fixed asset.

Series-a funding conti….


Future Expansion & Development

After 4years plan to provide the services to North India by Channel expansion.

Propose plan to OEM’s to add this service in routine servicing and to get a chance of

getting an implant in their premises to provide this service.

After 8 year of Business to Pan India by Business Franchise.

After 15 years of Business to Internationally targeting –South Asian Market Countries.

Participation in International/National Automobile expo’s and Summits to promote the brand “i-CAR SPA”.

Tie-ups with corporate Business Canters to provide services to the companies lying in their


ORGANIZATION

Executive team

There are two partners who control the overall operation of the business. Each one of the owners has their own functions

in the operations of the business. The managers have divided the duties to maintain the business, which will Include

employee hiring, building, property & equipment maintenance, marketing activities, advertising and other promotion

activities.

Compensation

The profit is shared among the partners equally, there is no additional salary paid to any of the partners for any of

the functions performed by them.

Implementation plan

Completion of business plan

Fulfilling legal and deposit formalities

Set up infrastructure

Hire car wash staffs

Hire administration staff

Open business

Promotional works

Follow up


EVALUATION AND CONTROL

Continuous evaluation is necessary for sustaining and developing the

business. There must be evaluation and control system for all major

functions of business like: Revenue and unit

sales, Expenses, Customer feedback and other major self and

competitive activities. The market is ever changing, since there is a

Large market to capture a lot of competition may arise in the market. A

Continuous evaluation of competitors must be conducted. As

technologies develop day by day the business must be updated

accordingly. The future of the business mainly depends on evaluation

and control

Date post:	09-Dec-2015
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i Car SPA _Group D.pptx

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