Travel +iClick

China Outbound Travel Market

28%

growth rate

526B

China Online Travel

Market in 2016

Source: iResearch, 2015

10.8%

growth rate

130M

China Outbound

Travelers in 2016

Shopping is listed

as the top

$2B

Top Travel Spender

Top 10 Destinations for CN Travelers

Source: Baidu Travel Report, 2016

Japan

Singapore

Thailand

Indonesia

France

Italy

6

Maldives

Vietnam

South

Korea

10

USA

• 4 out of 10 destinations are in SEA

• Thailand is listed as the top

Chinese Travelers to SEA

Source: 1. CLSA, 2016; 2. Ctrip, 2016

• More than 6 million Chinese were expected to travel within Asia over the New Year peri

od, which has increased by 51% than the normal periods

• The number of visitors to Thailand surged 71% on the year in 2015 to 7.9 million, and n

ow 1 in 4 tourists visiting Thailand is from China

Spring Festival

Golden Week

New

Year

Summer Holiday

Dragon Boat

Festival

*data: volume for Chinese users search the keyword “SEA travel” via Baidu Search Engine

Source: Tencent, 2015

The Chinese Traveler Profile

A

C

D

E

58.5%Female

60%25-35 years of age

70%

10K~20K monthly family income

80%have a bachelor’s

degree

51.8%from 1st tier cities & costal cities

B

Young

Travel savvy

Well-educated

Chinese Travelers: Mobile First and Always Connected

Source: 1. Baidu Travel Report, 2016, 2. CTrip

45% business travelers use mobile for travel arra

ngements

89% access websites via smartphone

25%use mobile apps to book hotels

60%must have in-room WiFi

Chinese Travelers on Social Apps

19.16

14.08

6.075.26 5.19 5.17 4.76 4.74 4.45 4.29

Wechat QQ UC Browser Taobao QQ Music Weibo Kugou Music Qzone QQ Browser iQiyi

Daily Usage Times of China’s Top 10 Most Popular Apps in 2015

Over 80% of Chinese travelers share pictures/experiences with friends via

social platforms, such as Wechat, QQ and Qzone

Source: China Internet Watch, 2015

*Remark: red bar chart apps are all included in iClick travel+

iClick Travel+ IntroductionConnect your brand with Chinese Outbound Travelers

Introducing iClick Travel+

iClick Travel+

Reach value segments you never could before

Be creative and experimental with your target

audiences

Funnel business to local properties from China

n. i-Click’s proprietary audience targeting

solution for Chinese travelers that leverages

unique data sources from Tencent and iClick.

XMO by iClickTravel Intent Datae.g. travel intenders to UK

Generic Data

Why iClick Travel+?

1. Strategic Partner with Tencenton travel audience buying solution

2. Travel Intent Data Integration for

greater accuracy

3. Highly Targeted to drive higher CTR

How Travel+ Defines the Audience

Travel intenders to Europe

Multiple Formats Available

Banner+Text Banner Open Splash Interstitial In-feeds

Sample of Premium Chinese Inventory

Mobile QQ: China No.1 instant messenger

MAU: 642Million

WeChat: leading multi-functional platform

MAU: 697Million

QQ Music: leading music platform

MAU: 697Million

Mobile Qzone: popular social network

MAU: 573Million

Mobile Ad Network: 100K+ apps

MAU: 460Million

iClick Travel+: Case Study I

Campaign Goals

Attract nearby travelers to visit the

amusement park from during October

Golden week

Campaign

Performance

The total number of click through rate

increased by over 100%

Delivery Method

The iClick strategy

• Define the target audience

• Explore the audience size via data

mining

• Deliver ads on five of the most

popular social apps in China via

Travel+

iClick Travel+: Case Study II

Campaign Goals

Attract Chinese outbound travelers

from Nov 3 to 18

Campaign

Performance

The experimental group achieved

a CTR 50% higher than that

of the control group

Delivery Method

The iClick strategy

• Captured the online users who

ever searched the keyword like the

flight ticket or hotel booking

• Sep up both a test group and

control group to compare the

results

END

Business Development

Wayne Li