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IDEA GENERATION- ROAD TO SUCCESS
Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’
George Bernard Shaw
IDEATIONOf the several ways for ideation, Two simple ways are: A mind map strategy Attribute change simulator
Idea Generation
MaazaSlice
Fruit Juices
ConcentrateMilk Shks
Lassi
Water
Ideal
ColdCoffee
Iced Tea
Mirinda
Fanta
Limca 7UpDewSprite
PepsiCokeThumbsUp
-2
-1.5
-1
-0.5
0
0.5
1
1.5
-2.5 -2 -1.5 -1 -0.5 0 0.5 1 1.5 2
X-Axis:PurityReady to DrinkNatural AdditivesBrandingFizzPrice
Y-Axis:Caffeine ColorChillFlavorFruitiness
ATTRIBUTE CHANGE SIMULATOR Dimension Quantity Order/Sequence Time element Cause or effect Character Form State or condition
Idea Generation
CAN THE DIMENSIONS BE CHANGED? A change in dimension-New idea
Smaller - pocket cameras, dictionary Larger - 12/16 wheeled Trucks, Thicker - Rugs, bricks, clothes Thinner - wrist watches, laptops, mobiles Slanted - Reading stand, mirror
Idea Generation
CAN THE QUANTITY BE CHANGED?
More - Three contact lenses (a pair with a
spare)
Less - shampoo in sachet
Join something to it - camera to a mobile
Add something to it - Flavor to toothpastes
Combine with something else - washer and
dryer in a single unitIdea Generation
CAN THE ORDER BE CHANGED? Arrangement - Car steering wheels left-
handed in the US and right handed in India Precedence - Rear drive automobiles Beginning - Self-starter automobiles Assembly/Disassembly - Do It Yourself Kits Focus - Kellogg packages name placed in the
left corner instead of the center
Idea Generation
CAN THE TIME ELEMENT BE CHANGED? Faster - Quick drying ink Longer - Food preservatives Shorter - Microwave Renewed - Self charging batteries Synchronized - Uniform vacation periods
Idea Generation
CAN THE CAUSE OR EFFECT BE CHANGED? Energized - Power steering Strengthened - Car coating Louder - Volume controls Softer - Rubber heels for women Destroyed - Breath and perspiration
deodorants.
Idea Generation
CAN THERE BE A CHANGE IN CHARACTER? Stronger - Dirt resistant paint Weaker - Pepsi cola made less sweet Substituted - Low calorie salad dressing Stabilized - Waterproof band age Uniformity - Standards in food, fuels. Cheaper - Air travel Expensive - Deluxe edition of books
Idea Generation
CAN THE FORM BE CHANGED? Animated - Escalators, Conveyors Slowed - shock absorbers Oscillated - pedestal fans Lifted - Forklift trucks Barred - Fence, gate
Idea Generation
CAN THE USE BE ADAPTED TO NEW MARKETS? Women - Colour tipped/mint flavoured
cigarettes Foreign - Reader’s Digest’s foreign issues Children - junior-sized tools
Idea Generation