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Securities and Exchange Commission
of Pakistan
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SECP established under the SECP Act, 1997 became operational in 1999 as successor to the Corporate Law Authority
It is mandated to administer and enforce laws pertaining to; Corporate sector Capital market Non-Bank Finance Companies (NBFC) sector Insurance sector
SECP Act 1997 lays down oversight (Policy Board) and internal structure
(Commission) structure of SECP
SECP
INVESTOR EDUCATION PROGRAM
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Investor Education: Financial Inclusion
Share of Population with Formal Financial Access (%)
14% in Pakistan (Lowest in the Region)
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Regional Comparison Indicator Pakistan Turkey Bangladesh Thailand
Population 187,000,000 73,722,988 158,570,000 66,870,000
# of Investors 194,000
(.13%)
4,132,704
(5.6%)
2,804,629
(1.77%)
3,050,000
(4.6%)
Insurance
Penetration
0.7% 1.28% 0.94% 4.1%
# of CIS Unit
Holders
140,000
(.075%)
3,626,017
(4.9%)
N/A 1,550,000
(2.3%)
Participants of
Pension Funds
2,000
(.001%)
2,638,310
(3.6%)
N/A 3,400,000
(5.1%)
Savings Rate 13.8% 12.7% 19% 30.7%
Literacy Rate 56% 90.8% 48.8% 93.5%
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180 Million Population
30 Million Internet Users
15 Million Mobile Web Users
11 Million Global ranking is 27
2 Million 9th most visited website
16.7%
6.1%
36% Internet Penetration
Facebook Penetration of Total Population
Facebook Penetration of Internet Users
PAKISTAN 20th largest country on internet
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Youth,School& College students
Non Resident Pakistani
Salaried Class
Traders and Businessmen Professionals
TARGET MARKET
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INVESTOR EDUCATION PROGRAM
Objectives
I. Educate and create awareness amongst general public about saving and investment including financial planning and budgeting
II. Increase awareness about the financial markets (capital market, non-banking financial and insurance sectors) and how to go about making an investment
III. Educate target groups about different financial products; risks involved; rights and responsibilities and investor protection services
IV. Build investor confidence in capital market, non-banking financial and insurance sectors.
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INVESTOR EDUCATION PROGRAM LOGO
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PROGRAM NAME & TAGLINE
Jama Punji Jamapunji, an urdu word meaning all savings. The term is mostly used in connotation of lifelong
savings of an individual. The mid age group of the
target audience take this word as life-long savings
and the younger group identifies the term as
savings till date.
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FEATURES OF IEP
Under the IEP, education would be imparted through:
Digital Means :
Web Portal
Mobile Applications
SMS
Social Media
Physical Interaction
Seminars, Investor Days, Workshops
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WEB PORTAL The Web Portal, through subscription by participants, shall be a source of data to tap potential investors and deepen the capital market of Pakistan. The Web Portal shall be interactive, user friendly and dynamic. Some of the features of the Web Portal include the following: Public/ Private Member Area Education Center Mock Trading Platform Risk Profiler & Scam Meter Quizzes & Games Publications News & Alerts Live Chat Window Media Center (Documentaries, Videos, Webcasts & Podcasts) Poll and Surveys
SMS SHORT CODE/MOBILE PLATFORM
PTA approved mobile short code service in multi language
connect with existing/potential investors & insurance consumers
promote investor & insurance education awareness & protection campaign.
provide a platform to report complaints.
Investor alerts/notifications/news
Digital Means
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MOBILE APPLICATIONS
Mobile applications shall be developed and made available to registered users. Features include: Scam meter Branch locator Verification of market participants Games
SOCIAL MEDIA
Investor Education Web Page Setup & Design Facebook , Twitter & LinkedIn Page Management Promotional activities Placement of digital advertisements
Digital Means
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Seminars / Conferences/ Lecture Series/ Quizzes/
Competitions targeting the following:
General public, Corporate Institutions, Clubs, Associations, etc.
Students of universities and schools
Physical Means
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Introduction to Capital Market
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Presentation Name/ Company Name:
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Introduction to Capital Market
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Instruments of Capital Market
Introduction to Capital Market
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Introduction to Capital Market
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Introduction to Capital Market
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MARKET OPERATING SYSTEMS
Introduction to Capital Market
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Investor
Stock Market
Broker
Introduction to Capital Market
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Trade Flow
Introduction to Capital Market
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Investor Registration
Pre-trade Margin
Order Making Order
Execution
Trade Confirmation
Data transfer to NCCPL
Netting of Trades
Balance Orders
Money Obligation
Instruction to Clearing Bank
Debit Buying Broker
Credit Selling Broker
Securities Obligation
Instructions to CDC
Pick from Seller A/c
Park in Buyer A/c
Introduction to Capital Market
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Initiatives for investor protection
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Initiatives for investor protection
CDS
Broker
House account (beneficially owned
by broker)
Main account (transitory account)
Sub-account (beneficially owned
by client)
CDC Investor Account
(beneficially owned by investor)
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Initiatives for investor protection
Main Account
NCCPL
[shares purchased/ sold]
Sub-Account House Account
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Initiatives for investor protection
Clearing Company
House Account
Sub Account
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Risk Management in capital markets:
RMS
Margins
pre-trade margins
Exposure Margins
Mark-to Market losses
Concentration margins
Liquidity margins
Special margins
Selection criteria
margin eligible securities
uniform criteria for leverage markets
limits on trading
Exposure limits
Position limits
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Initiatives for investor protection
CDC [CDC access]
IVR
SMS
E-alerts-email
NCCPL UIS
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
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Presentation Name/ Company Name:
45 Market Highlights - KSE
Description 2010 2011 2012 2013 2014
Number of Listed Companies
652 639 590 569 557
Total Listed Capital Rupees in Billion
910 944 1,070 1,116 1,160
Total Market Capitalization Rupees in Billion
2,732 3,289 3,518 5,155 7,023
KSE-100 Index
Year End
High
Low
9,722
10,667
7271
12,496
12,682
9,516
13,801
14,618
10,842
21,006
22,758
14,143
29,652
29,790
21,363
Introduction to Capital Market
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THANK YOU