Welcome to our

Breakfast Briefing

Breakfast Briefing What is Marketing Automation?

Connecting the Dots of How Marketing Automation

Can Add Value to My Organisation

• Andy MacMillan, Act-On: “Is

Marketing Still Relevant at Your

Company?”

• Customer Success Stories

featuring Andrew Wise, head of

customer success EMEA. Sharp

Ahead, Vuzion & Cobweb, and

MCI UK

• Adam Dore & Simon Donkin,

SuccessFlow: “Challenges with

Adopting Marketing Automation”

• Roundtable Discussions

• Q&A

Today’s

Programme

https://www.youtube.com/watch?v=0Ijp-vnd_e0

ANDREW MACMILLAN Chief Executive Officer

Act-On Software, Inc.

Is Marketing

Still Relevant at

Your Company?

• Own all the Digital touchpoints –

become the CXO

• A single platform to manage

brand, demand and expand

• Build brand awareness in a more

scalable way

• Transform customers into

advocates that drive demand

and word-of-mouth

Become a

Strategic

Marketing

Department

RETHINK [B2B] MARKETING

[B2B]

Is Your Platform

Holding You

Back?

A Platform

Built for the

Modern Age

Where’s the platform that is…

Your platform should

grow with you.

SCALABLE

You shouldn’t need IT

support to deploy a

campaign.

EASY TO USE

Your MAP should

connect with everything

else you use. Easily

and simply.

OPEN

• Accessible to companies big and

small

• Integrated across all of marketing

• Focused squarely on the goals and

ambitions of the marketing team

Customer

Success

Stories

JOHN WOODS Director

Sharp Ahead

Customer Success Story: Sharp Ahead

MARK TERRY Digital Marketing Manager

Vuzion & Cobweb

Customer Success Story: Vuzion & Coweb

ELLURIA BREYTENBACH Marketing Director

MCI UK

Customer Success Story: MCI UK

Web of Science sent to 20,436 medical professionals and

3,681 of the emails were opened (18% of the total).

Below usual Act-On rate of 20-29%

Cost for once off use: $6,300

“Challenges

with Adopting

Marketing

Automation”

Adam Dore Senior Platform Consultant

SuccessFlow Ltd

Simon Donkin Director

SuccessFlow Ltd

Today’s Marketing

Automation

Challenges

No documented digital strategy

Lack of skill and resource

Poorly defined customer journeys

Poor contact database

Lack of compelling content

Sales and Marketing don’t

communicate

Budget restraints

Proving ROI

Ability to integrate with CRM

Key Takeaways

Create, document and review your

strategy regularly

Identify quick wins and focus on those to begin

with

Make sure you have an aligned approach –

sales should be kept well informed throughout

Develop an always on approach to marketing

Onboard your team(s) in phases, that way you

continually increase knowledge and improve

understanding

Analyse, learn & optimise

Roundtable

Discussions

Roundtable

Discussion

Questions:

1. Do you run marketing

automation or lead

nurturing campaigns at

your organisation? If so,

what are they?

Roundtable

Discussion

Questions:

2. What successes have

you found by combining

your CRM + Marketing

Automation?

Roundtable

Discussion

Questions:

3. How do your

Marketing + Sales teams

align?

Roundtable

Discussion

Questions:

4. What are your long

term Marketing goals?

Q&A With Andy MacMillan

& Simon Donkin

THANK YOU!