I never expected to be the chairperson of this competition. February was always the time of year I sat in the audience and complained about what won, who won, and why they won. But, after seeing what actually goes into the judging and producing of this show, I’m humbled. This year’s hard-working volunteers did a great job under a lot of pressure. The judging was closer than it’s been in a decade and we had more winners than usual.
The work contained in this book reflects well upon Indianapolis’s advertising and design community. For better, or worse, this is a subjective competition. Not every good piece won something. But this year, rather than being frustrated, I’m leaving inspired and motivated.
Thanks to everyone who entered.
Jeff Morris2017 Indianapolis AAFAmerican Advertising Awards Chairperson
2017 ADDY COMMITTEE MEMBERS 2017 ADDY WINNERS
These people put in countless hours and late nights to make this year’s show a reality. Why do they do it? I have no idea. But, a big “thanks” goes out to them and their very understanding and generous employers.
Brian KingenCVR
Eric GrayCVR
Katie ClementsCVR
Dustin ThompsonCVR
Rose DurbinHirons
Lauryn Zimmerman
Adam JohnsonBorshoff
Ali HernandezBorshoff
Burton RunyanBorshoff
Jillian CraigBorshoff
Jeff MorrisThe Flatland
Bayonet MediaBlueline Borshoff Bradley and MontgomeryCaldwell VanRiperElement ThreeHironsIndiana UniversityMays EntertainmentMiller BrooksOliver Winery & VineyardsPATTERN Pivot MarketingRare Bird, Inc.Second Street CreativeThe FlatlandThink Ahead StudiosTimber Design CompanyVision ConceptsWell Done MarketingWilliams RandallWillow Marketing
Olivia BoothButler University
Chris CostidakisPurdue University
Emily Doll,Marian University
Riley Hill-KartelButler University
Haydyn MeythalerButler University
Ian SimoneauxIndiana State University
PROFESSIONAL CATEGORY STUDENT CATEGORY
ANNUAL SPONSORS
JEFF HAMPTONAssociate Creative DirectorFCBChicago
SARAH HOLCOMBECopywriterHugeWashington DC
KATIE QUINNAssociate Creative DirectorVSA PartnersChicago
2017 ADDY SPONSORS
GOLD LEVEL DIAMOND LEVEL
SILVER LEVEL PLATINUM LEVEL
BRONZE LEVEL BRONZE LEVEL
Bayonet Media62 Cinema Advertising/Trailer
Pressing on the Letterpress filmLetterpress Film LLC
Erin Beckloff, Executive ProducerKevin Grazioli, Executive Producer
Andrew P. Quinn, Executive ProducerJoe Vella, Executive Producer
The Flatland14 Self-Promotion/Brand Elements
The Flatland StationeryThe Flatland
Brian Gray, Creative DirectorBen Seal, Creative Director
Erin Haskett, VP of Client ServicesRohner Press, Printer
SARAH HOLCOMBECopywriter, Huge
JEFF HAMPTONAssociate Creative Director, FCB
Vision Concepts03A Point of Purchase/Counter Top
Hop for Teacher Tap HandlesFountain Square Brewery
Jeff Brown, Designer/Illustrator
KATIE QUINNAssociate Creative Director, VSA Partners
Mays Entertainment68 Public Service Online Film/Video/Sound
“War of Space”ESCAPE Foundation
Matt Mays, Director/Producer/WriterTrey Fehsenfeld, Producer
The Flatland01B Sales Kit/Product Information Sheets
2017 Product GuideUnity Seeds
Brian Gray, Creative DirectorBen Seal, Creative Director
Erin Haskett, VP of Client ServicesHarold Lee Miller, Photographer
Well Done Marketing01B Sales Kit/Product Information SheetsHotel Tango Sales KitHotel Tango Artisan DistilleryKen Honeywell, Creative DirectorAmy McAdams Gonzales, Associate Creative Director/DesignerNick Honeywell, CopywriterMelissa Yoder, Account Supervisor
Timber Design Company02A Packaging
Murder Of Crows Bottle LabelBlack Acre Brewing Company
Lars Lawson, Designer, Illustrator, Writer
Timber Design Company02A PackagingBeard Tax Bottle LabelBlack Acre Brewing CompanyLars Lawson, Designer, Illustrator, Writer
Timber Design Company02B Packaging Campaign
Anniversary Coffee Bag CampaignHubbard & Cravens Coffee Co.
Lars Lawson, Designer, Illustrator, Writer
FOUR DAY RAYCAN DESIGNS — ALL
FOUR DAY RAY4 — TAKE-HOME VESSELS
Pivot Marketing02B Packaging CampaignFour Day Ray Packaging CampaignFour Day Ray BrewingRyan Abegglen, Creative DirectorJosh Taylor, Art DirectorDerek Hulsey, Designer
Vision Concepts03A Point of Purchase/Counter Top
Hop for Teacher Tap HandlesFountain Square Brewery
Jeff Brown, Designer/Illustrator
Vision Concepts03A Point of Purchase/Counter TopFlat12 Tap HandlesFlat12 BierwerksJeff Brown, Designer/Illustrator
Well Done Marketing07A Brochure
100th Anniversary RetrospectiveThe Indianapolis Foundation
Amy McAdams Gonzales, Associate Creative Director/DesignerMatt Gonzales, Associate Creative Director/Writer
Joe Judd, Director of Account Service
PATTERN08D Magazine Design
PATTERN Vol. 10 The Milestone IssuePATTERN Magazine
Polina Osherov, Editor & Creative DirectorKathy Davis, Senior Design Director
Lindsay Hadley, Senior Design DirectorAmy McAdams-Gonzales, Senior Design Director
Eric Rees, Managing Editor
T H E M I L E S T O N E I S S U E
+ FEATURING ALEXANDER ROSSI, ANGELO PIZZO, DAVID ANSPAUGH, TAMIKA CATCHINGS AND OTHERS CELEBRATING MILESTONES.
VOLUME NO. 10_15 dollars FASHIONING A COMMUNITY.
PATTERN08D Magazine DesignPATTERN Magazine Vol. 9 - #NEXTPATTERN MagazinePolina Osherov, Editor & Creative DirectorKathy Davis, Senior Design DirectorLindsay Hadley, Senior Design DirectorAmy McAdams-Gonzales, Senior Design DirectorEric Rees, Managing Editor
ISSUE NO. 9_15 dollars FASHIONING A COMMUNITY.
#next
+ FEATURING CHRIS FRANCIS, ELLE ROBERTS, AUSTIN HUNTINGTON, DJ PRINCE, MATTE FIELDS, MAX YODER, THE DROOPS AND MORE
CaldwellVanRiper09A InvitationAllison Indy 500 InvitationAllison TransmissionKatie Clements, Associate Creative DirectorPlow Digital, App AuthoringVivid Impact, PrinterIMS Productions, Video Production
Well Done Marketing09A Card/Invitation/Announcement
Tonic Ball 15 PosterSecond Helpings
Amy McAdams Gonzales, Associate Creative Director/Designer
Hirons09B Card/Invitation/Announcement CampaignThe Columbia Club Boxing PostersThe Columbia ClubJohn Molloy, Executive Creative DirectorJane Burch, VP/Print Production DirectorJim Parham, COO
Element Three14 Self-Promotion/Brand Elements
Onboarding KitElement Three
Element Three Team
The Flatland14 Self-Promotion/Brand Elements The Flatland StationeryThe FlatlandBrian Gray, Creative DirectorBen Seal, Creative DirectorErin Haskett, VP of Client ServicesRohner Press, Printer
Well Done Marketing15 Self-Promotion/Direct Marketing/Specialty Items
Holiday Series #1Well Done Marketing
Marco Boulais, DesignerNick Honeywell, Copywriter
Dominic Senibaldi, Screenprinting (Cat Head Press)Kristin Baxter, Account Executive
Borshoff25A Out-Of-Home InstallationMoving Milestone Molecule WallEli Lilly and CompanyKatherine Coble, Account LeadSteve Beard, Creative DirectorAdrienne Clodfelter, Project ManagerMichael Thaman, DesignerJess Husek, CopywriterAdam Johnson, Art Director
Alex Suder, AnimationJake Foster, Video editorRoss Simpson, DirectorClare Libbing, ProducerMarc Wellington, Colorist (CMG)
Bradley and Montgomery26B Multiple Events
Chase Holiday WindowsJP Morgan Chase & Co
All the talented folks at BaM
Timber Design Company27A PosterAtonement Movie PosterIndianapolis International Film FestivalLars Lawson, Designer, Illustrator, Writer
Element Three27A Poster
Tad Carpenter Fuse SessionElement Three
Element Three TeamTad Carpenter, Illustrator
Vision Concepts27B Poster CampaignPower House Brewing Co PostersPower House Brewing Co.Jeff Brown, Designer/Illustrator
Hirons27B Poster Campaign
Boxing at The Columbia Club EventThe Columbia Club
John Molloy, Executive Creative DirectorJane Burch, VP/Print Production Director
Jim Parham, COO Eva Timm, Associate Art Director
Bradley and Montgomery38A Social Media, Single ExecutionDog - “Instant Smile”1-800-DENTISTAll the talented folks at BaM
Element Three38B Social Media Campaign
Gift of Adventure - SocialAirstream
Element Three TeamCory Pampalone , Director
Element Three55B Internet Commercial Campaign
Gift of Adventure “Santa’s Airstream”Airstream
Element Three TeamCory Pampalone , Director
Bradley and Montgomery38B Social Media, Campaign“Instant Smile” Campaign1-800-DENTISTAll the talented folks at BaM
Indiana University58B Film/Video/Sound Branded Content Single
Little 500: Pride and GloryIndiana University
Tim Keller, Director, Creative ServicesChris Meyer, Director, Visual/Audio Services
Eric Rudd, Art Director/ProducerJon Stante, Multimedia Producer
Cara Reed, Videographer
Pivot Marketing58B Film/Video/Sound Branded Content Single“Queens Inside”IndyHubRyan AbegglenWill Wertz, Director (Bayonet)Joe Vella, Director of Photographer (Bayonet)Kevin Grazioli, Producer (Bayonet Media)Andrew Quinn, Producer (Bayonet Media)Union Williams, Director of Accounts
Bayonet Media62 Movie Trailer
Pressing On The Letterpress FilmLetterpress Film LLC
Erin Beckloff, Executive ProducerKevin Grazioli, Executive Producer
Andrew P. Quinn, Executive ProducerJoe Vella, Executive Producer
Pivot Marketing61 Branded Content & Entertainment CampaignNo Mean City Video SeriesIndyHubRyan Abegglen, Creative DirectorAndrew Quinn, Director/Producer (Bayonet Media)Joe Vella, Director of Photography (Bayonet Media)Kevin Grazioli, Producer (Bayonet Media)Ben Redar, Director (Bayonet Media)
Will Wertz, Director (Bayonet Media)EJAAZ, Producer (Collaborative Artist)Union Williams, Director of AccountsJosh Taylor, Art DirectorDerek Husley, Designer
Mays Entertainment68 Public Service Online Film, Video & Sound
Indianapolis Prize: OpenIndianapolis Zoological Society
Matt Mays, Director/Producer/WriterMatt Gonzales, Writer
Think Ahead Studios68 Public Service Online Film/Video/SoundArts Commission Fifty YearsIndiana Arts CommissionJason Drake, DirectorLewis Ricci, Creative Consultant
Pivot Marketing73 Integrated Brand Identity Campaign
Four Day Ray BrandFour Day Ray Brewing
Ryan Abegglen, Creative DirectorJosh Taylor, Art Director
Derek Hulsey, Designer
FOUR DAY RAY1 — LOGOS
FOUR DAY RAY5 — BUSINESS CARDS
FOUR DAY RAY7 — WEBSITE DESIGN
Mays Entertainment68 Public Service Online Film, Video & Sound“War of Space”ESCAPE FoundationMatt Mays, Director/Producer/WriterTrey Fehsenfeld, Producer
Hirons76 Integrated Media Public Service Campaign
Exercise Your Vote CampaignIndiana Secretary of State
John Molloy, Executive Creative DirectorPam Linsley, Creative Director
John Terrill, Senior Production Artist
Element Three75 Online/Interactive CampaignGift of Adventure - IntegratedAirstreamElement Three TeamCory Pampalone , Director
Timber Design Company80 Logo Design
Wilderland Brand CollectionWilderland Distillery
Lars Lawson, Designer, Illustrator, Writer
Timber Design Company80 Logo DesignWhite Bison Coffee Identity SystemTriStar ServicesLars Lawson, Designer, Illustrator, Writer
Timber Design Company82A Illustration
White Bison IllustrationTriStar Services
Lars Lawson, Designer, Illustrator, Writer
Timber Design Company80 Logo DesignEspresso SolutionsHubbard & Cravens Coffee Co.Lars Lawson, Designer, Illustrator, Writer
Bayonet Media85 Cinematography
Pressing On The Letterpress FilmLetterpress Film LLC
Joe Vella, Director of Photography
FOUR DAY RAY2 — DOONRIGHT SCOTTISH ILLUSTRATION
FOUR DAY RAY1 — LAPLANDER BLONDE ILLUSTRATION
FOUR DAY RAY3 — TRACK JUMPER IPA ILLUSTRATION
Pivot Marketing82B Illustration SeriesFour Day Ray Illustration SeriesFour Day Ray BrewingRyan Abegglen, Creative DirectorJosh Taylor, Art DirectorDerek Hulsey, Designer
That’s all of this year’s Gold Addy winners.
If you didn’t win one it’s because we don’t know what we’re doing, and we picked incompetent judges who wouldn’t know a good headline if the billboard smacked them in the face, and they were drunk the whole time anyway— which explains why that total rip-off of an ad you saw done better four years ago beat your totally original idea.
If you did win this year, it’s obviously because you’re good.
Bradley and Montgomery88A Music“Instant Smile” Original Music1-800-DENTISTAll the talented folks at BaM
Printing • Mailing Services • Publishing • Signage • Promotional Products • Marketing
PrintingPartners.net
Partners with ADDY winners for almost three decades.
(and losers)
Pressing Forward
PP-6x9 ADDY Award Ad.indd 1 2/15/17 5:22 PM
Printing • Mailing Services • Publishing • Signage • Promotional Products • Marketing
PrintingPartners.net
Partners with ADDY winners for almost three decades.
(and losers)
Pressing Forward
PP-6x9 ADDY Award Ad.indd 1 2/15/17 5:22 PM
Printing • Mailing Services • Publishing • Signage • Promotional Products • Marketing
PrintingPartners.net
Partners with ADDY winners for almost three decades.
(and losers)
Pressing Forward
PP-6x9 ADDY Award Ad.indd 1 2/15/17 5:22 PM
Element Three10C Direct Mail 3-D/Mixed
CoreLogic Briefcase Direct MailCoreLogic
Element Three Team
Timber Design Company15 Self-Promotion Direct Marketing
Holiday Gift - Tin Camper MugsTimber Design Company
Timber Design Company27A Poster
Belong PosterBelong Indy Event
Lars Lawson, Designer, Illustrator, WriterDavid Jose, Organizer, Director, Coordinator
Williams Randall49B Regional/National Radio Spot“Jim”Holiday World & Splashin’ SafariDavid Stanton, Creative DirectorDan Zumbiel, Associate Creative Director / WriterEmiley Matherly, Director of Account ServicesBrice Bowman, Engineer - Earshot Audio Post
Second Street Creative92 Responsive DesignBobbi Photo Web DesignBobbi PhotoRyan Hunley, Art Director
Miller Brooks01B Sales KitIvy Tech Recruitment KitIvy Tech Community CollegeUriaha Foust, Creative DirectorJoe Black, Senior Art DirectorEvan Finch, Senior CopywriterChristian Mehall, Senior Account ExecutiveSarah Huckleberry, Senior Production Designer
DESKTOP - 1300
S E C O N D S T R E E T C R E A T I V E : : B O B B I P H O T O : : 2 0 1 6
TABLET - 768 MOBILE - 320
Element Three07A Brochure
King Aire BrochureNewmar CorporationElement Three Team
Larry McCay, Photographer
Element Three07A Brochure
Gutwein PitchbookGutwein Law
Element Three Team
Element Three07B Brochure Campaign
Luxury BrochuresNewmar CorporationElement Three Team
Larry McCay, Photographer
Element Three10C Direct Mail 3-D/MixedDirect Mail KitWiersElement Three Team
Element Three14 Self-Promotion/Brand ElementsKickball Shorts & Championship TeeElement ThreeElement Three Team
Element Three27A PosterAndy J. Miller Fuse SessionElement ThreeElement Three TeamAndy J. Miller, Illustrator
Element Three55A Internet Commercial
Gift of Adventure “ A Good Gift”Airstream
Element Three TeamCory Pampalone , Director
Element Three80 Logo Design
Kickball Team LogoElement Three
Element Three Team
Blueline58B Film/Video/Sound Branded Content, Single
IU Women’s Basketball “The Grind”Indiana University Athletics
Ben Frazier, Director/Editor
The Flatland10B Direct Mail CampaignThe American Family FarmUnity SeedsBrian Gray, Creative DirectorBen Seal, Creative DirectorErin Haskett, VP of Client ServicesHarold Lee Miller, Photographer
The Flatland80 Logo DesignPendleton LogoTown of PendletonBrian Gray, Creative Director Ben Seal, Creative DirectorErin Haskett, VP of Client Services
The Flatland83D Photography CampaignThe American Family FarmUnity SeedsBrian Gray, Creative Director Ben Seal, Creative DirectorErin Haskett, VP of Client ServicesHarold Lee Miller, Photographer
Pivot Marketing08D Magazine Design
No Mean City Publication Vol. 1IndyHub
Ryan Abegglen, Creative DirectorJosh Taylor, Art Director
Melissa Rowe, Art DirectorDerek Hulsey, Designer
Robert Annis, Tiffany Berkson, Jenni Edwards, Phil Hooper, Gerry Justice, Charles Letbetter,
Kyle Long, Dawn Olsen, Sam Stall, Madie Szrom, Jim Walker; Copywriters
Pivot Marketing55B Internet Commercial Campaign
“Visit Bloomington”Visit Bloomington
Ryan Abegglen, Creative DirectorBen Redar, Director (Bayonet)
Lauren Dumoulin, Producer (Bayonet)Jane Brannen, Copywriter
Union Williams, Director of Accounts
Pivot Marketing73 Integrated Brand Identity Campaign
No Mean City BrandIndyHub
Ryan Abegglen, Creative DirectorJosh Taylor, Art Director
Melissa Rowe, Art DirectorDerek Hulsey, Designer
Robert Annis, Tiffany Berkson, Jenni Edwards, Phil Hooper, Gerry Justice, Charles Letbetter,
Kyle Long, Dawn Olsen, Sam Stall, Madie Szrom, Jim Walker; Copywriters
NO MEAN CITY3A-PUBLICATION
Rare Bird, Inc.37A Consumer WebsiteGarden Party Botanical Hard SodasGarden Party Botanical Hard SodasJim Cota, Account Executive/Creative DirectorAshley Nixon, Web DesignerKyle Bavender, Front End DeveloperLori Crantford, CopywriterCraig Bavender, Web Developer
Indiana University11A Specialty Advertising/Apparel#Admitted2IUPUI T-shirtIUPUI AdmissionsTim Keller, Director, Creative ServicesAshley Tylek, DesignerEmily Elmore, Marketing Project ManagerMolly Brush, Content SpecialistHeather Barber, Assistant Director, Design
Indiana University83B Photography/ColorIU GraduationVice President/CMO, IU, Eric BruderJames Brosher, Photographer
Bradley and Montgomery24B Guerrilla Marketing Campaign
Chase Holiday WindowsJP Morgan Chase & Co
All the talented folks at BaM
Bradley and Montgomery29B Public Transit Ad, Exterior
Tastings Vintage Wine TruckTastings
All the talented folks at BaM
Bradley and Montgomery38A Social Media, Single Execution
Bing Evergreen 1Microsoft
All the talented folks at BaM
Bradley and Montgomery83B Photography/ColorChase Merchandising CannonballJP Morgan Chase & CoAll the talented folks at BaM
Borshoff24A Guerrilla MarketingSuite CoastersIndianapolis IndiansJeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator
Borshoff31 Out-Of-Home CampaignOutdoor BoardsIndianapolis IndiansJeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator
Borshoff31 Out-Of-Home Campaign
Outdoor BoardsKiwanis International
Jeff Morris, Creative DirectorLindsay Hadley, Senior Art Director
Matt Barnett, Associate Creative Director/Copywriter
Adam Hoover, Senior Account DirectorJohn Ilang-ilang, Designer
Borshoff27A Poster
Josh Bell PosterIndianapolis Indians
Jeff Morris, Creative DirectorJustin Wojtowicz, Sr. Account Director
John Ilang-ilang, Art DirectorBurton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator
WHERE LEGENDS GROW
Borshoff72C Integrated Advertising Campaign/
Local/ConsumerIndianapolis Indians Campaign
Indianapolis IndiansJeff Morris, Creative Director
Justin Wojtowicz, Sr. Account DirectorJohn Ilang-ilang, Art Director
Burton Runyan, CopywriterKevin Foster, PhotographerAllie Rotenberg, Illustrator
Mays Entertainment68 Public Service Online Film, Video & SoundIndianapolis Prize: Carl JonesIndianapolis Zoological SocietyMatt Mays, Director/Producer/Writer
Oliver Winery & Vineyards55A Internet Commercial“How to Win at Pie Eating”Oliver Winery & VineyardsSarah Anderson, Director of MarketingJames Yount, Art DirectorBrave New Productions, Media Production
Well Done Marketing05 Printed Annual ReportWabash Valley Power Annual ReportWabash Valley Power AssociationKen Honeywell, Creative DirectorAmy McAdams Gonzales, Associate Creative DirectorSarah Stewart, Art DirectorAlex Mattingly, CopywriterKevin Foster, PhotographerLily Hay, Account Supervisor
Well Done Marketing08A Publication Cover Design
Mythic IndySecond Story
Amy McAdams Gonzales, Associate Creative Director/DesignerCory Michael Dalton, Editor
Mindy Ford, Account Supervisor
Willow Marketing78B Self-Promotion/Integrated Campaign
Willow Movember CampaignWillow Marketing
Mark Manuszak, Creative DirectorLuke Woody, Designer/Illustrator
Joseph Golc, Copywriter
Vision Concepts07A Brochure
Monarch Recruiting BrochureMonarch Beverage
Jeff Brown, DesignerTod Martens, Photographer
Ian SimoneauxS29 - Animation or Special Effects
What Are Renewable Resources?Indiana State University
Ian SimoneauxS29 - Animation or Special Effects
What Are Tiny Homes?Indiana State University
GOLD
Riley Hill-KartelS10C - Campaign
Love Is Love - Get Over It campaignButler University
Olivia BoothS01A - PackagingFleetwood Mac - Rumours Album coverButler University
Haydyn MeythalerS10C - Campaign
Disconnect CampaignButler University
Chris CostidakisS09A - Single
Dangerous DecibelsPurdue University
Fleetwood MacFleetwood Mac
RumoursC
M
Y
CM
MY
CY
CMY
K
RumoursAlbumCoverRedesignFinal.pdf 1 12/15/16 11:46 PM
Untitled-5 1 12/1/16 3:09 PM
Emily DollS07B - CampaignSnapple liveoffbeat CampaignMarian University
SILVER SILVER
color gradingmotion graphics
visual effectsspot distribution
Specialists in“We’ll fix it in post.”
[CUE SFX: BOISTEROUS APPLAUSE]
Here’s to the 2017 ADDY winners.
We do.
(YOU KNOW WHO YOU ARE.)
COMPLETELY COMMITTED TO YOUR VISION.
CONGRATULATIONSTO EVERYONE
WHO WON AN ADDY.AND EVERYONE WHOSHOULD HAVE WON.
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Thanks to everyone who entered this year’s American AdvertisingAwards competition.
To those who won, good luck at the 6th District and National competitions.
To everyone else, at least you got to dress up, have a nice night out, and plot next year’s revenge.
This book will either inspire, or infuriate, you. We’re okay with that.