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I possess a device, in my pocket, that is capable of accessing the entirety of information known to...

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Best Practices for Creating and Distributing Games Cross
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Page 1: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Best Practices for Creating and Distributing

Games Cross Platform

Page 2: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 3: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats…

If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?

Page 4: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 5: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 6: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

20 M

10 M

20 M

10 M

2011 Now

Daily active users (FB)

Page 7: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 8: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 9: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

3 platforms are shaping the future

Page 10: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

1. Facebook

Page 11: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

http://jmak.tumblr.com/

2. Smart phones

Page 12: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

3. Tablets

Page 13: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

A portable future

http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1

Page 14: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Play everywhere

Game State- Progress

?

Page 15: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 16: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

• Game creation

• Hit driven

• Risk elimination

Page 17: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

150+ casual games

Page 18: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

On Facebook: the ‘Saga'

“Saga Framework”Proven Game

Page 19: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

FB connected users are MUCH more valuable

* Retention * Engagement * Likelihood to pay

Page 20: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

My five cents

1. Small multi talented teams working agile

2. Rapid prototyping/testing3. No tutorials4. Respect data5. Intuitive game controls

Page 21: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Intuitive Controls

YouTube: Bullfrog playing Ant Smasher

Mouse

Touch Screen

Joypad

Page 22: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 23: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

MARKETING & BRANDING

Page 24: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

PR Word of mouth

Feature by AppleFacebook traffic

Ads Cross promotion

Page 25: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

PC: Facebook App discovery mainly viral

(AppData 2012)

43%

19%

18%

10%

6%

4%

Friend Invite

Advertisement

Don’t Remember

Word of Mouth

Newsfeed

Other

0 0.1 0.2 0.3 0.4 0.5

Column1

Page 26: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Mobile: App discovery driven by App Stores

App Store

3rd party site

Friends or family

Sync Software

Advertisement

Other

Email

34%

8%

24%

1%

18%

4%

2%

35%

8%

24%

7%

25%

3%

2%

iOS Andriod

Nielsen Q3 2011

Page 27: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Over 50% of smart phone users are connected to Facebook

More than 500m of Facebook’s monthly users use mobile

Page 28: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Facebook enables cross-platform viral user acquisition

Desktop to mobile

Mobile to app / app store

App to desktop

Page 29: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Facebook enables discoverability both on canvas and mobile

Notifications

News feed and

Timeline

Bookmark

Ads

Page 30: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Social

Light social layer

Facebook is great tool for game developers

30

Page 31: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 32: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.
Page 33: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

33

Page 34: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

Recap

Casual Games

Cross platform

Truly Social

These games will be the dominating brand creator of this decade!

Page 35: I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats… If someone.

[email protected]/tommy.palm

Thank you for listening!


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