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© 2011 Tieto Corporation An intelligent marketing automation solution iSuggest Powered by
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An intelligent marketing automation solution
iSuggest
Powered by
© 2011 Tieto Corporation2
iSuggest
2011-09-08
Customer service
Portrait Interaction Optimizer
Tieto + partner
Tieto
Software (SaaS or on premise)
Marketing CampaignManagement
System integration, project & process management, SaaS hosting
Capitalize your real time in-and outbound interactions
Inbound
Outbound
© 2011 Tieto Corporation3
2011-09-19
Portrait Interaction Optimizer
Context
Analytic Models
Business RulesCustomer Data
Cross-channel
Portrait Interaction Optimizer is a real-time decisioning solution that provides best-next-action recommendations for each customer,
wherever and whenever they choose to interact.
Customer dialogue across all inbound channels
Analytically determines
the right message
The right moment of interaction
The right customer
Connect the customer
“conversation” across
all customer touch points
© 2011 Tieto Corporation
Recommendations on the Web
Pre-built salesforce.com
client applet
Recommendations in online banking
environment
© 2011 Tieto Corporation
Recommendations: service desk
27 februari 2010
© 2011 Tieto Corporation
Uw electriciteitsverbruik lag deze maand 10% hoger dan gemiddeld, maak nu gebruik van onze aanbieding voor LED
Recommendations: mobile
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Client Interface
Interaction Optimizer
© 2011 Tieto Corporation
Login to the Portrait HQ to administrate campaigns
Silverlight Portrait HQ
startup screen
© 2011 Tieto Corporation
Review current campaign statusContent search
HQ toolbar for all actions
In market campaigns
comparison with plan: drill down
to change
HQ toolbar for all actions
Task monitoring and
campaign calendar
© 2011 Tieto Corporation
Create a new campaign
Provide in market dates
Provide campaign
details
© 2011 Tieto Corporation
Create a new recommendation within that campaign
Identify channels to
use
Task required to design this
recommendation
Campaign planning
workflow steps
Clarify objective of
recommendation
Clarify priority of recommendation
© 2011 Tieto Corporation
Design the details of that recommendation
Fused design – one interface
for inbound and outbound
Design the outstanding
recommendation
© 2011 Tieto Corporation
The design wizard: start by defining the audienceDesign wizard to guide you
through who to target and
what to offer
Create a new selection or choose from
the library
Targeting through
customer listsPredictive
model selection for targeting and prioritization
© 2011 Tieto Corporation
Selection designer: business rules from the customer palette
Multi-value category selection
Relative month date selection
Many-to-one customer summary selection
Simple range selection
Multi-source customer
palette
Plain language selection
description
© 2011 Tieto Corporation
Design what you’re going to say for each channel
Channel independent messages
Create a new messages or
browse from a library
Personalized message from
customer palette
Rich, personalized
message design
© 2011 Tieto Corporation
See the prepared recommendation
Editable activity for
future
Design workflow stage
complete
© 2011 Tieto Corporation
Set campaign in market
In-market workflow checklist
Immediate in market option
© 2011 Tieto Corporation
Review campaign effectiveness
Campaign summary
Detailed breakdown
and response rates
Click to drill-down for more
detail
© 2011 Tieto Corporation
Configure your prioritisation strategy
What’s most important to
you?
Detailed activity type
priorities
© 2011 Tieto Corporation
Simulate campaigns within a test environment
Record representative
requests in your production
environment
Simulate same requests in your test environment
with new campaigns
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Martijn Feekes Manager Marketing & Business Development [email protected]
