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Shop. Save. Pay. With your phoneI -WalletBy Section 1 Group No.VI

Devina Varma (P301413CMG310)Gajanan (P301413CMG311)GajanandKumar R Sharma (P301413CMG312)

Gaurav Punj (P301413CMG313)Hetal J Samani (P301413CMG314)

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Proposed initiative to eliminate cash, plastic currency and leatherwallets by making use of smart phone and NFC technology.

Customer to hold the device up to the payment terminal, whichmakes payments particularly quick, convenient and secure.

To use the smartphone funds account, customers must have adigital O2Wallet and use a NFC-enabled smartphone.

About one in every four smart-phones is expected to be NFC-enabled by the year 2014.

Introduction, Summary, Background

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The major users of smart phones are in the age group 18- 24 years and thenext major users lie in the age group 25 to 40 years.

Market Trends

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SWOT ANALYSIS

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Send money from anywhere through O2Wallet Tap and Pay service.

Customer can track the payments and reciepts through instantnotifications.

Loyalty card redemption to frequent users of this technology.

Product/Service Offering

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We are committed to be at the foremost to bring innovations in banking andprovide safe, secure, fast and comfortable banking solutions to ourcustomers with each of our unique and customer oriented services.

Mission

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Segmentation and Targeting:

Tier-I and Tier-II cities

VALS Segmentation:

Successful and goal-driven people : Achievers

Young and impulsive buyers : Experiencers

fun-loving people buying products which emulate wealth : Strivers

Positioning:

Safe, efficient and better cashless alternative to the present system.

Segmentation, Targeting and Positioning

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Focus: The product targets specific psychographics spread across thedemography based on the need for a single platform encompassing multiplepayment channels.

Differentiation: The major differentiating factor is providing the customer aunique cashless facility wherein a mobile is all they need to make any sort ofpayments.

Porters Generic Strategies

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Porters Five Force Analysis

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The product consists of the following components:

A smart phone having NFC feature

An O2 wallet and an O2 contract

NFC SIM or UICC

How the product will reach the customers?

The customers will come to the bank branches to sign up for the services,providing their account details and other details like the number to beprogrammed in the SIM.

The bank will then collaborate with the MNO to have the customers newSIMs programmed with their new numbers.

The bank will mail them the SIM, personalized with the customersaccount information as a part of preloaded application.

4 Ps of marketing - Product

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Pilot project - Hyderabad and Mumbai

Reasons:

High population Density

Large retail Transaction

Larger technology knowhow among customers like IT employees.

Young working population including both men and women

Higher literacy rate

Many educational institutes and colleges.

Higher Per Capita Income

4 Ps of marketing Place

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NFC Posters

NFC Tags

Promotions with schedule

Promotional Alliance

4 Ps of marketing - Promotion

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1st 4 Months

Shown by Region A in the Dr Rogers Curve.

Banners would be placed in various locations70 Retailers provided with free upgradation of their EVM terminals with

NFC POS

NFC tags to be sticked IT industry employees targetted- Stalls in 10 ITcompanies twice in 2 months intervals

Pamphlets

2nd 4Months

Sponsoring 4 Major College Festivals

Stalls at about 15 collegesFew more IT companies to be targetted

Print Media advertisements in local papers

Alliance with MNOs to ask their customers for NFC SIM

3rd 4Months

Print Advertisements

Televised AdvertisementsPromotional NFC Vouchers Distributions to existing customers

FLOW OF PROMOTIONAL ACTIVITIES

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Financial Objectives (BEP)

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000

800000000

1 2 3

Revenue & Cost Trend (In INR)

Cost RevenueYears----->

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Regular Feedback

NFC reward Points

New service providers

New Applications of NFC Technology

Control

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