1° i3 Multi-Stakeholder Forum16 February 2017

Policy Dialogue: explaining the approach and showing

preliminary resultsSimona De Rosa, Ph.D

T6ECO

Introduction

• I3 Policy Dialogue: aim and purposes• I3 Policy Dialogue Process•First results •Next steps

• I3 will engage the stakeholder community of policy makers, entrepreneurs, start-ups, etc., in a policy dialogue to address regulatory, normative and technical complex aspects and in order to strengthen the relation between Social Media and Convergence’ actors with Policy Makers.• I3 will seek to exchange information and build consensus recommendation

between public and private sectors involving leaders who are in position to take decisions and influence the legislative and normative drafting. • I3 will seek to reach effective deliberation among the stakeholder involved

aspiring to produce concrete outputs solving relevant issues in the domain.

I3 Policy Dialogue: aim and purposes

Stakeholders to engage Topics to address Tools to use Data gathering Policy

recommendation

I3 Policy Dialogue: main steps of the process

Policy Dialogue tools and methods

Source: Akoh et al., 2012

Massive transformation on the sector is happening:• proliferation of connected devices and the wide availability of faster broadband

connections has affected the audiovisual distribution, disrupting the services based on structured planning and timing television, to encourage new services (Donders, 2014);

• Improvement of “new media” (Social Media) changed the way in which media contents are produced and consumed, User Generated Content (UGC) (Jenkins 2006).

• Birth of new players, while old players are revising their strategies.Impact on business models and consumer habits is creating new challenges and

opportunities for the creative industries.

What emerged from desk analysis

From the EC perspective, convergence of media services and devices could dramatically benefit from the creation of a Digital Single Market.

Such transformation is mainly related to the: • Audio-Visual Media Services Directive (AVMSD) to address the digital market

needs, new way of consumption and technological changes; • A colloquium on Fundamental Rights focusing on Media Pluralism and Democracy

(Links between a free and pluralist media space and democracy, November 2016).• a consultation on Media freedom and Pluralism (June, 2013); • a Green Paper “Converged a Audio Visual world”to share their views on the

changing media landscape and borderless internet ( September, 2013).

What emerged from desk analysis

• Market barriers reduce economic opportunities in the field for Social Media and Convergence industry;• Research ideas are not adequately supported in terms of economic resources to go

on the market;• Revising EU copyright rules in order to fit for the digital age;• Regulating access on the basis of community standards;• Produce and sustain disruptive business models;• Regulation on data protection; • Support international cooperation and relationship between EU and USA in the

digital and social media topics;• Monitoring and regulating evolution of social media.

Advisory board suggestions

• The survey was sent to different stakeholders: • Associations engaged on Social Media, Broadcasters, Media interests

groups, Start-ups, Companies, Researchers, Investors, NGOs and ICT 19 projects.• Topics, stakeholders to involve and tools to use.

Survey’s results

First results of the survey

• More economic support for disruptive technologies; • Different questions related to Accessibility from different

perspectives, from regulation to the production of accessible contents;• Regulation and support to Open Data and Big Data.

Additional topics from the survey

Actors for Policy Dialogue1- EU Institution2- National Authorities and Media Interest Group3- Broadcasters4- Media Companies5- Startup and Regulatory Institutions6- Academia7- CitizensPreferred tool:• Online platform • Fact-to-face meeting

Additional topics from the survey

Policy recommendation to be delivered to EC Commission

Final event

Open Discussions

on Web platform

Multi-Stakeholders

Forums

I3 Next steps

• Validate results presented so far;• Collect your feedback and your point of view;• Produce a report that will be used for next activities on Policy

Dialogue.

…Today: First Multi-Stakeholder Forum

Thank you for your attention and for you participation

S.derosa@t-6.it