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Brevehistoriadelatecnologaparapublicidad

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BriefHistoryofAdTech

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BriefHistoryofAdTech

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Tendencias

Ecosistema Ad Tech

Mejores Prcticas

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Tendencias

Ecosistema Ad Tech

Mejores Prcticas

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CLV - Customer Lifetime Value

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CLV - Customer Lifetime Value

Lehmann y Gupta

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Long Tail

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Long Tail

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Long Tail

Chris Anderson

Thelongtail.com

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Evolucin de las audiencias

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Evolucin de los medios

Masas

Nichos

Personas

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Evolucin de las marcas

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Appreciation

Recall

Engagement

Evolucin de las marcas

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Evolucin de las audiencias

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Tendencias

Ecosistema Ad Tech

Mejores Prcticas

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Evolucin de las Ad Tech

http://bit.ly/DIGILANT_IAB_UK_Evolution

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DataManagementPlatforms

TheEvolutionofOnlineDisplayAdvertising

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AdExchanges

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Preocupacin

Dnde se pusieronmis impresiones?

AdExchanges

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Demand-SidePlatforms

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Preocupacin

Demand-SidePlatforms

Sin perfilamiento secompra sin control.

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DataManagementPlatforms

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Preocupacin

Nos dice quines pertenecen a la audiencia

pero no cmo son influenciados.

DataManagementPlatforms

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AgencyTradingDesks

A T di Desks

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Preocupacin

AgencyTradingDesks

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Supply-sidePlatforms

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Preocupacin

Supply-sidePlatforms

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Tendencias

Ecosistema Ad Tech

Mejores Prcticas

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Look Alike

Modeling

Segmentation Marketing

CBP

Consolidated Buying

Platforms

Profiling Medios

REAL TIME

Qusebusca

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RealTimeBidding

Subastar impresin porimpresin o usuario porusuario en tiempo real eliminael desperdicio.

eCPM

Cmoseconsigue

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Ejemplos de Ad Exchange Markets

Alcance > 95%usuarios globales nicos

Colombia26 millones *

Dndesecompra

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Informes consolidados en tiempo real Optimizated Audience

Paraqusecompra

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Categoriza de acuerdo a atributos:

-Content

-Keyword Relevance

-Number of ads on page

-Above or below the fold

-Size of page in KB

-Location of ads

-Number of videos

-Number of images

-Page length . . . en total son 35

Networks particulares en Ad Exchanges Private Exchange

Paraqusecompra

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Agradecimientos

Contacto

diego.fajardo@digilant.com

israel.granados@digilant.com

mailto:israel.granados@digilant.commailto:diego.fajardo@digilant.com