with case studies and insights from:

Engaging Hispanic Consumers on Digital Platforms

Overview

Market opportunity

Consumer profiles: Latinos who use the Internet

Leaders in marketing to Latinos online Best Buy American Family Insurance Babycenter en español (Johnson & Johnson)

Your questions

Market Opportunity

U.S. Latinos Online: a driving force

Download at: www.IAB.net/us_latinos

Market Opportunity: Hispanics Online

30 million or 60%, online at least once a month (eMarketer)

2014, 39.2 million or 70%

54% are Spanish-dominant or bi-cultural (AOL Hispanic)

61% said “When I need information the first place I look is the Internet” (Simmons NCS/NHCS)

41% are very or somewhat likely to take action after viewing a banner ad (ARAnet/eMarketer)

Market Opportunity: Hispanics Online

61% made a purchase online; Average spend of $746 (Scarborough)

17.2% of Hispanic females plan to increase online spending (BIGresearch/Televisa)

78% penetration rate of wireless services among Hispanic teens (ANA/Dieste)

48% of Hispanics text message (Scarborough)

Consumer Profiles

Madeline and Ricardo

Elizabeth

Mike and Monica Melone

Alfonso: $40 Billion spent in U.S.

Engaging Hispanic Consumers OnlineQ&A with

Ana Grace, Jose Rivera, and Jon Stross

Best Buy en español

International Splash Page: Best Buy

XBOXLaptop Cameras

Thanksgiving Buy Online Deal of the Day

Three Kings

Promotional Holiday Banners

AmFamLatino.com

AmFamLatino.com: Interactive Home

AmFamLatino.com: Interactive Home

Facebook: Geo-targeting by agent

Distribution to MSN

Mobile Applications

Targeting Latina Moms: Maria

“I am 19 weeks pregnant and I subscribed to the English site at 8 weeks. A few weeks ago I switched to the Spanish site and I like it more because you really take into account the Latino perspective.”

BabyCenter En Español, México and España

BabyCenter.com – Hispanic Families

Latino Link: Building brands online with Hispanic communities and content

Buy Latino Link on Amazon here:

amzn.to/LatinoLink

Download a sample chapter at:

JoeKutchera.com/LatinoLink