Rikard Bildsten, xandr

Marcus Ericson, Meetrics

IAB Sveriges Task force Programmtic

Avancerade kontrollfunktioner

Avancerade kontrollfunktioner

IAB, Interactive Advertising Bureau, the leading trade association in online marketing

3

My MediaSök

Push till Pull

We MediaSocial

Mer personligt

Future MediaOmedelbar

tillgänglighet

Mass MediaPrint, TV

Push modell/Linjär

1989

Tim Berners-Lee invented the World Wide Web

1996

DoubleClick founded

First attempt at keyword advertising

1995

eBay founded

Real Media founded

1999

Napster founded

Alibaba Group founded

The phrase “Internet of Things” was coined

2001

Wikipedia launched 2002

LinkedIn founded

2003

MySpace founded

Skype founded

RightMedia founded

2004

Facebook founded

2005

YouTube founded

2006

Twitter founded

Buzzfeed founded

Spotify founded

2008Apple

releases the App Store

2009

Google launches

self-driving car project

Accelerated adoption of

wearables

Uber founded

2007

AppNexus founded

Apple releases iPhone

Google acquires DoubleClick

Yahoo! Acquires RightMedia

Microsoft acquires Aquantive

WPP acquires Real Media

Amazon released the Kindle

2010

releases iPad

Instagram founded

Whatsapp founded

Google acquires Invite Media

2011

Google acquires Admeld

Snapchat founded

Yahoo! Acquires InterClick

2012

Facebook AdExchangeis launched

Twitter acquires MoPub

2013

Amazonreleases Alexa

Facebook acquires Liverail

2014

LinkedIn acquires Bizo

2015Accelerated adoption of commercial drones

2016

Oracle acquires AddThis

Comcast acquires Stickyads

Salesforce acquires Krux

Adobe acquires Tube Mogul

AOL acquires Adap.TV

2017

Verizon acquires Yahoo!

Disney acquires BAMTech

1989 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 2000 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16 ‘17 2018+

1997

Netflix founded

aQuantive founded

1998

Google founded

AppNexus Inc. — Confidential

1994

Amazon founded

First Banner Ad ever served

Netscape founded

2018

AT&T acquires AppNexus

AppNexus – Confidential – Not for Distribution

HEADER BIDDING

PROGRAMMABLE

AD TECH

VR

VIDEO

IDENTITY

NATIVE

MOBILE

GDPR

BRAND

PUBLISHER

TECHNOLOGYDSP

SSP

AD SERVER

INVENTORY

RTB

OPEN

CLOSED

BLOCK CHAIN

SUPPLY PATH OPTIMIZATION

RTB

RICH MEDIA

APIVIEWABILITYADS.TXT

AppNexus – Confidential – Not for Distribution

GDPRSSP

MACHINE LEARNING

PPIDATA

TRUSTPRE-BIDBRAND

SAFTEYVIEWABILITY

DYNAMICMARKETPLACE

VIEWABILITY

INFLUENSERS

Är viewability svårt?

INFLUENSERS Display 1 sekund

Video 2 sekunder

INFLUENSERS

Källa: Meetrics viewability benchmarks 2017-19

INFLUENSERS

Källa: Meetrics viewability benchmarks 2017-19

INFLUENSERS

Att tänka på

INFLUENSERS

Lazy load

INFLUENSERS

Lazy LoadLaddningstid

INFLUENSERS

Lazy LoadLaddningstid

Prata med varandra