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IAB IAB Town Hall Meeting Town Hall Meeting 6/7/10 6/7/10 Industry Deb
IAB IAB Town Hall MeetingTown Hall Meeting
6/7/106/7/10
Industry
Deb
IAB Town Hall IAB Town Hall AgendaAgenda
Who we are…(10 min) What is the IAB? Leadership Introductions
Where we’ve been…(5 Min) 2009/2010 accomplishments Ongoing activities
• Monthly Calls
Where we’re going…(25 Min) New Award(s) Enterprise Transformation Next Great Idea – Marketing the IE Profession (Bill)
Q&A
Deb
What is the IAB?
• IIE Winning & Growing
• Industrial Engineering Profession Winning & Growing
• IIE Practitioners Winning and Growing
You can succeed best and quickest by helping others
succeed…
Deb
IAB Leadership Team
Deb LaudenslagerDeb Laudenslager• 2008/2009 Chair Past Chair2008/2009 Chair Past Chair
Kazuo TakedaKazuo Takeda• 2009/2010 Chair2009/2010 Chair
Bill ToloBill Tolo• Chair ElectChair Elect
Deb
Organizational Movement
Po
siti
on
Manufacturing
Education• B.S. IE (Penn State University)
Director Industrial
Engineering
IndustrialEngineering
Manufacturing Manager
Corp IEPart Time Business Analyst
Production Manager
Front Line Supervisor
CorporateIE Co-OP
Plant IE
Deb LaudenslagerThe Hershey Company
IndustrialEngineering FinanceManufacturing
Professional / Community• IIE: Industry Advisory Board, VP Technical
Networking, SEMS Board Member• IE: External Advisory Board, Penn State WISE• Junior Achievement Classroom Teacher,
Young Women’s Symposium Facilitator• Mentor: Hershey Women’s Council, Mentornet
Deb
Organizational Movement
Po
siti
on
Disneyland
Education• Bachelors (Long Beach State Univ.)• MBA -2012 (Univ. Redlands)
Prgm Mgr(IE)
United Parcel Service
Manager(FOS IE)
Pln Mgr(IE)
Mgt Srvr(Air IE)
Supervisor(Pkg IE)
A. Producer(Animation)
Mgr H-STV(US/Asia)
Manager(Westinghouse)
Auditor(CATV)
Technician(Electronic)
Mechanic(Exotic Cars)
Technician(Electronic)
Kazuo TakedaDisney
Technical AnimationNon BroadcastTV
Professional / Community• IIE: Industry Advisory Board, National
Leadership Council, Sr. Board Member• IE: Industry Advisor; USC, Cal Poly Pomona• Special Effects Director; FCRT• Director of Team Managers; Cal Wave Hockey
Kaz
Kazuo ‘Kaz’ TakedaIAB Chair 2010
Manager
Industrial Engineering
Anaheim, CA
Work: 714-781-1475
Email: [email protected]
Education•University of Redlands: MBA 2011•Cal State Long Beach: BA 1981
Recent Work Experience
Interests/Fun Facts
7
•United Parcel Service: 1988 - 1998•Program Manager; Pacific Region•Planning Manager; Pacific Regi9on•Management Supervisor; S.Cal District
•Telescreen Inc.: 1986 - 1999•Manager, A. Producer
•Starspur Inc.: 1984 - 1986•Manager; Home Satellite Antenna Positioners
•Westinghouse / Storer CATV: 1982 - 1984•Manager; CATV Sales•Auditing
•Misc: ~ 1982•Electronic Technician•Exotic Car Electrical Mechanic•Paper Boy Motorcycle rider, hockey, two kids in college, home
improvement projects
IIE Experience
•Industry Advisory Board: 2006 – Present•National Leadership Committee: 2006 - Present
•ASVP: 2008 – Present•Chapter Development Fund Chair: 2008 - Present•Western Region VP: 2006-2007
•Local Chapter: 1991- Present•Secretary/Treasurer : 2004 – Present•Sr. Board Member: 2001 – Present•Past Chapter President: 1996
Community
•Industry Advisory Board•USC•Cal Poly Pomona
•California Wave Hockey Club•Director of Managers
•Fullerton Children’s Repertory Theatre•Special Effects Director
Organizational Movement
Posit
ion
Education•Bachelors (University of Missouri)•MA - Leadership (Augsburg
College)
Sr.(IE)Logistics
Marshall Field’sTarget/Macy’s
Principal (LLC)
Merch. Flow Manager
Distribution(IE)
Principal IE(Printed Circuits)
Sr. IE(Asset Refurb)
IE(Mainframes)
Mfg. IE(IBM PCJr)
Mfg. Engineer
(Video Disc)
Bill ToloPF&D
RCA UnisysTeledyne
IIE Experience• IIE Industry Advisory Board• IIE Board of Trustees / SVP Chapters• IIE Annual Conference Solutions Co-
Chair• IIE SWS Board• IIE Twin Cities Chapter 38 President
Best Buy
PF&DServices
Mfg. Engineer
(Television)
Retail/Store(IE)
PIC(Finance)
Where have we been?
IIE Winning & Growing: “PRACTITIONERS HELPING IIE”
Conference Input/SupportConference Input/Support: : IAB Track, Moderator for IAB Track, Moderator for Executive Roundtable, Panelists, SpeakersExecutive Roundtable, Panelists, Speakers
AwardsAwards: Nominate Award Candidates: Nominate Award Candidates
Misc. Support/InputMisc. Support/Input
Advertising on a National LevelAdvertising on a National Level
Strategic Partnerships with OrganizationsStrategic Partnerships with Organizations
Strengthening Chapter ConnectionsStrengthening Chapter Connections
Helping Sr. IIE ChaptersHelping Sr. IIE Chapters
How can IIE affect successful networking?How can IIE affect successful networking?
Kaz
Where have we been?
IE Profession Winning & Growing: “IAB HELPING TO GROW THE PROFESSION”
• YouTube Video Contest (2007 and 2010)YouTube Video Contest (2007 and 2010) – raise – raise awareness to kids on the IE profession using current awareness to kids on the IE profession using current social mediasocial media
• ““What is an IE” PresentationWhat is an IE” Presentation – created to raise – created to raise awareness on the IE profession to studentsawareness on the IE profession to students
• Marketing the IE ProfessionMarketing the IE Profession – Under Construction – Under Construction
Kaz
Where have we been?
IE Practitioners Winning & Growing:
“IIE HELPING TO PRACTITIONER’S”
AwardsAwards Nominate Award CandidatesNominate Award Candidates IAB Middle Career Leadership Award IAB Middle Career Leadership Award (New)(New)
Enterprise Transformation Award Enterprise Transformation Award (New)(New)
Provide Input to IIE: Provide Input to IIE: (to ensure that IIE is meeting industry members (to ensure that IIE is meeting industry members needs in the following areas)needs in the following areas)
Conference Content, Website Content, Training OfferingsConference Content, Website Content, Training OfferingsKaz
New ConferenceNew Conference
Enterprise TransformationEnterprise Transformation
Donna
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
What is the task?What is the task?• Get the message out of what IE’s do to Non-IIE members.Get the message out of what IE’s do to Non-IIE members.
• Not one single message, but many messages based upon Not one single message, but many messages based upon the audience.the audience.
• Focus on execution, getting the word out not on honing Focus on execution, getting the word out not on honing the message.the message.
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Why should we do this?Why should we do this?• IEs are not well known to the general population about IEs are not well known to the general population about
who we are and what we do.who we are and what we do.
• IEs are critical to the survival & revival of American IEs are critical to the survival & revival of American industry in the global economy.industry in the global economy.
• IEs should be recognized as subject matter experts IEs should be recognized as subject matter experts outside our IE community.outside our IE community.
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
What is the Opportunity? What is the Opportunity? • Market within industry about IEMarket within industry about IE
• Market to other engineering disciplines about IEMarket to other engineering disciplines about IE
• Market to Re-engineered IEs (Lean, Six Sigma, etc.) about Market to Re-engineered IEs (Lean, Six Sigma, etc.) about IEIE
• Market within the academic community (grade school, Market within the academic community (grade school, high school, college) about IEhigh school, college) about IE
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
What are the Goals? What are the Goals? • Baseline is zero. Start where we are now.Baseline is zero. Start where we are now.
• 5oo followers on IIE IAB social networking site by 2011 5oo followers on IIE IAB social networking site by 2011 (LinkedIn).(LinkedIn).
• Begin with current Yahoo IAB membershipBegin with current Yahoo IAB membership
• Recruit at IIE Annual Conference (Town Hall)Recruit at IIE Annual Conference (Town Hall)
• Generate hits, touches, impressions, comments, or event Generate hits, touches, impressions, comments, or event attendees.attendees.
• 2,500 in 2010; 5,000 in 2011; 10,000 in 20122,500 in 2010; 5,000 in 2011; 10,000 in 2012Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Project Scope: Market to non-IIE membersProject Scope: Market to non-IIE members
• Maintain the IIE Brand Maintain the IIE Brand
• Hippocratic Oath: “Do No Harm”Hippocratic Oath: “Do No Harm”
• Supported by IIE HQ but independent Supported by IIE HQ but independent
• Do not compete with IIE but complementDo not compete with IIE but complement
• Ideally convert “followers” to IIE membersIdeally convert “followers” to IIE members
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Project PlanProject Plan
• Develop IIE IAB social networking identityDevelop IIE IAB social networking identity
• Name , Logo, WebsiteName , Logo, Website
• Poll of IE stakeholders to for a baseline metric.Poll of IE stakeholders to for a baseline metric.
• What do they know about IEs and what we do?What do they know about IEs and what we do?
• Develop a tool kit of marketing materials Develop a tool kit of marketing materials
• Specific initiatives based upon member interest Specific initiatives based upon member interest
• Bring other IIE groups w/ common goalsBring other IIE groups w/ common goals
• Ask for specific help to implement “The Plan”Ask for specific help to implement “The Plan”
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Team:Team:• All IAB membersAll IAB members
Advisory Committee: Advisory Committee: • Lisa ClausenLisa Clausen• Hans DemmelHans Demmel• Tom MeadersTom Meaders• Steve SnellingSteve Snelling• Kaz TakedaKaz Takeda
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Next StepsNext Steps• Name LinkedIn GroupName LinkedIn Group
• Include IE in group name?Include IE in group name?• Straw PollStraw Poll
• Generate Group Discussion Topics?Generate Group Discussion Topics?• Take AwayTake Away
• Join the IAB LinkedIn groupJoin the IAB LinkedIn group• Participate in the Group DiscussionsParticipate in the Group Discussions• Show Status Updates on LinkedInShow Status Updates on LinkedIn
Bill
IAB the Next Great IdeaIAB the Next Great Idea“Marketing the IE Profession”“Marketing the IE Profession”
Name our LinkedIn GroupName our LinkedIn Group• Leading name “IE Industry Network”Leading name “IE Industry Network”• ““Improving your Industry”Improving your Industry”• ““Better Business through Engineering”Better Business through Engineering”• IE Practitioner COI (Community of Interest)IE Practitioner COI (Community of Interest)• IE Practitioner NetworkIE Practitioner Network• Practitioner Community of IEPractitioner Community of IE• Other names?Other names?
Bill
