IADT

2014

Student Entrepreneur Official Mag of the IADT Enterprise Society

Creative Dragons Competition

Competitor Profiles

Behind the Scenes

Pizzas and Beanbags

What’s all That About?

LinkedIn Visit

Everyone Should Work in a Place Like This…

Member of the Year

Wendy Murphy Speaks!

Welcome to the second Student

Entrepreneur Magazine, the official

Mag of the IADT Enterprise Society.

We are three years old this year,

and what a year it’s been. We’ve

grown our membership to 240 from

32, run Enterprise week 2013, 6

competitions, a Christmas market,

a Pop-Up shop, become the first So-

ciety to have a stand at the open

days AND we were voted

IADT SOCIETY OF THE YEAR!!!.

We are EXTREMELY proud of this

achievement and, of the things we

have managed to do in our second

year, so in these pages we take a

look back at these events and

profile some of the people involved.

Remember, you don't have to be

interested in starting a business to

benefit from this society.

Being enterprising is just about

being proactive, adventurous and

driven. We are here to help you get

the most out of your time at Iadt.

Through our workshops and events,

you will have a chance to develop

skills, meet similarly enterprising

students, and be the best you can

be!

So, I hope you enjoy the mag, and,

if you feel inspired by what you see

here, have any suggestions to

make, or would like to join the

Society don’t

hesitate to get in touch…

Paul Downes.

.

Iadt Enterprise Society 2012/13

Founder/Director/Treasurer: Paul

Downes

Chairperson: Adrian Frese

Events Co-ordinator: Wendy Murphy

Commercial Co-ordinator: Kevin Walsh

First Things First…

… Before we take a look back let take a quick look forward and meet the new 2013-2014 En-

terprise Society committee.

Emmet Kehoe, Chair. Kevin Walsh, Finance Clem Keane, Events

Alice Margetson, External engagement Cillian Flynn , Communications Sam Prole, Business engagement

And me…..Paul Downes.

“Member of the Year” Wendy Murphy let us know

what the Enterprise Society has meant to her…

“In my

final year of the BA in Business Studies & Arts Management, I joined the Enterprise Society to seek innovative inspiration for my future career after I began realising the "big bad working world" was fast approaching! Every couple of weeks the society would hold events such as networking sessions, workshops, competitions, and innovation talks. For me, the networking sessions were great for meeting other students and encouraging skill sharing amongst members. The workshops were helpful for strengthening personal expertise (I particularly gained better confidence in public speaking after attending one of the sales workshops). The annu-al "Dragon's Den" competition is a well rounded learning curve for young businesses where you can even chat with successful entrepreneurs and find personal mentors who will help you to

turn your enterprising dream Into reality. After spending a year taking in all the society had to offer, winning the IADT Student's Union "Society of the Year" Award earlier this year was just the icing on the cake. I firmly believe it was the society members' strong passion and purpose to build innovative career paths that helped us scoop the award. Whether you have a "million dollar business idea" or feel you may want to be part of a start-up one day, I would highly recommend being part of the Enterprise Society to any student if they are looking to strengthen their innovative aspirations, build a strong business network, and, of course, make some great friends” Wendy Murphy.

“Having skills in web design,

marketing and research and

also being part of the enter-

prise society, I noticed that

there was a place to volun-

teer to help another student

with some market research.

I volunteered and

met up with the

student and told

him about my expe-

rience in market

research. This has

led to me develop-

ing the whole mar-

keting end of the

business from the

website to the so-

cial media to the logo. The

same student needed help

to design the project. I was

able to get in contact with a

friend who has since gone

onto design the product and

help us in the graphics of

the business. These possi-

bilities would have not been

possible without the con-

nections I made through the

enterprise society” Tristram

Dyer

Pizzas and Beanbags Skill Swop At the very heart of what the Enterprise Society is for, is the knowledge that , in

every discipline and every course in IADT, there is a wealth of Entrepreneurial tal-

ent . It is also true that a lot of this talent remains untapped for various reasons

(maybe a creative person has a really good idea, but doesn’t know how to pitch this ).

Well, the chances are that there is an equally entrepreneurial student who is really

good at selling but not so good on the ideas front. To us, it’s fairly obvious that these

two students would make a pretty good team if they were to get together, but that is

not something that generally happens.

This is where Pizzas and Beanbags comes in. the idea is that we create a

comfortable space for these encounters to happen. Not only that, but we help the

process along by getting those attending to fill in a skill swop form on entry, that’s

posted up for everyone else to see. It may seem unlikely that somebody will just hap-

pen to post the exact skill the another person is looking for, but, it turns out that IT

ACTUALLY WORKS!!!.

The first time we ran this, at the end of the evening, we had two sets of students

come together with the exact skillsets required to help drive two business ideas for-

ward. PD.

The Creative Dragons Competition provided the exciting climax to

Enterprise Week 2013. With a prize fund totalling €3,000, provided by the IADT

Teaching and Learning Committee and external partner MKO partners, and

three high profile Judges; Bobby Kerr, Frank Keane and

Wally Hill, this competition drew huge interest from en-

trepreneurial students from every department and disci-

pline in IADT. From the initial entry, through the selection

process the six finalists emerged, representing the

strongest ideas and cross campus involvement.

Sean Gallagher's “Scope Media”

provides an innovative solution

for events companies and night-

clubs who wish to have high

quality video promotional materi-

al, but may not have the budget

available. Scope Media delivers

high production values to one off

videos designed for online mar-

keting through channels such as

YouTube.

www.scopemedia.ie

Competitor Profiles

Liz Hickey Presented her Social

Enterprise “Step-Up Ireland.

Through this initiative Liz hopes

to set about “inspiring people to

discover their potential and

create their future , despite

economic forecasts and other life

challenges, with an emphasis on

entrepreneurship”

Contact: stepupireland@gmail.com

Competitor Profiles

Adrian Frese, Nicolo Cassidy

and Alexandra Howard present-

ed their online gaming business

idea This team, in the process

of designing their game,

presented a business model

based upon the relatively new

phenomenon of “micro transac-

tions” conducted within free to

download mobile games.

Competitor Profiles

Denise Kennedy, author of

“I Wish I Were” delivered

an idea based upon

creating a line of giftware

using the unique

visual style of the

illustrations in her book.

These included toys,

mugs, phone covers etc.

Contact:

Facebook.com/AuthorDeniseKennedy

Competitor Profiles

Leigh Heritage’s love of outdoor

activities and knowledge of the

tourism industry helped him to

spot an opportunity to profitably

service a niche within this

market. This consisted of

offering to families from abroad,

packages of accommodation

and outdoor adventure holidays.

Competitor Profiles

Kevin Walsh’s “Limerick Student Discount Card” idea, combined his ex-

perience of organising student nights, negotiating with nightclub owners

and use of a similar service while studying in Glasgow. In his own words

“Had the idea of ‘mojo Card’ and pitched it to iadt’s Dragons den got

good feedback and approached businesses in Limerick to sign up,

Changed name to signature card with support from signature group

Targeted businesses that students would use like restaurants, clothes

shops, Barbers, etc. Got them to put a unique deal on the card. In return

they would be advertising their business on our Card e.g. 10% off a

certain service/product, Free entry into a night club, Cheaper Taxis.

Signed up 20+ businesses and sold the card throughout three colleges in

Limerick; University of Limerick, Limerick Institute of Technology,

Limerick College of further education. Sold the cards on campus with a

sales team as well as using Facebook as a marketing tool”

Contact:

facebook.com/pages/Limerick-

Student-Discount-Card

Competitor Profiles

Creative Dragons

Competition

And the Winner Is...

Sean Gallagher with “Scope Media”

After much deliberation , our

judges chose “Scope Media”

as the overall winner. While

the competition was stiff, it

was a combination of; the

assuredness of Sean’s

presentation, the fact that the

business had paying

customers and the potential

for growth in the area of online

video produc-

tion that

helped the

judges to make

their decision.

Although this

was designed

as a winner

take all compe-

tition, the judg-

es decided, in

light of the

quality of the pitches they had

heard, to award three of the

other competitors with a run-

ners up prize.

In Addition to this, the judges

let all of the competitors know

that the would be happy to

give them any help and advice

they were able to in the fu-

ture… PD

Reading this mag, you may be for-

given for thinking that the

Creative Dragons was the only com-

petition we run. We actually run

many though! One of the most inno-

vative is the “DynaStart”

video pitching competition. What’s

“DynaStart” ? I hear you ask. (I know

you’re asking this because it’s

always the first thing people ask

when I mention this…).

Well, “DynaStart” is an online plat-

form, developed by Lahti

University of Applied Sciences,

(that’s the university in Finland we

have an Erasmus agreement with). It

allows students with a business idea

to upload a video pitch and get feed-

back from other students.

For us , the feedback feature

allowed us to create a competition

for our students where the

winner was the one who got the best

feedback.

Our first run of this was really

successful and the people who took

part felt that they gained confidence

in their ideas due to the positive

feedback they got. PD.

PS Our colleagues in Lahti allowed

us to use their creation FREE OF

CHARGE! And for this we would like

to say Thank You so much! PD

One of the things we always say to

potential members of the Enterprise

Society, is “You don’t have to be

running a business (or even want to)

to be Entrepreneurial” . If being

Entrepreneurial is about being

proactive , problem solving and

delivering solutions rather than

complaining about problems, then

there are many, many companies

looking for staff who are

entrepreneurs ( you might have heard

of this referred to as

“Intrapreneurship” but we don’t use

that word here. Ed)

LinkedIn is definitely one of those

companies, so when the chance

came for a group of us to visit their

EMEA headquarters in Dublin , we

jumped at it! One of our recent

graduates Aurelija Gedrime works

there and made our visit possible.

From the moment we arrived, we

could tell this was a special place to

work. On every floor there is a chill-

out area where staff can sit on bean-

bags and read , or take time away

form their desks to think through a

solution they are working on.

(although, the staff we met at their

desks were pretty chilled-out anyway)

The fully equipped gym was really im-

pressive, but the highlight of the tour

was the top floor canteen! Staff can

come here at any time and get a free

hot meal, gourmet salad or sandwich

and every kind of soft drink you can

think off. The dining area has spec-

tacular views over Dublin and when

you’re finished eating, you can have a

game of pool or play Xbox games on

massive screens.

It’s safe to say that everyone who

went on this trip is wondering just

how they can get a job here! PD.

Being a part of a creative campus means that there is a lot of

creative work being created all of the time, from the creation of

works of art to the development of creative business ideas.

(that’s a lot of creative for one sentence!).

These normally happen in the classroom and are generally left

there. We felt that there must be a way for students to showcase

their work, and, at the same time, make some money. This was

how the idea for the campus Pop-Up shop came about. With the

agreement of the student union, we took over the shop space in

the chapel and came up with a way to make this available to any

student who was interested.

The shop would be available to for 1 week at a time and the rent

would be 10% of the students net profit at the end of the week.

This meant that, for the student, there was no risk (if they took

the shop for a week and didn’t sell anything, they paid no rent).

So far this has been a huge success for the students who’ve taken

it up, and, has generated a lot of buzz around the Campus. PD

Some of the other things we’ve done...

Christmas markets

Guest Speakers

Institute Open

days

The Enterprise Society owes a debt of

gratitude to Frank Keane of MKO

Partners for his fantastic contribution to

the success we achieved last year.

Frank took time out of his busy schedule

(see below) to give a guest lecture to

the society on the topic of enterprise

finance. This can only be described as a

master class in how to pitch.

When we needed to come up with

prizes for the

Creative Dragons competition, Frank

immediately gave us a

business advice package worth over €1,500 and, when we pushed our luck

and asked him to be a judge on the day, he told us that was no

problem!

Frank is partner and co-founder of MKO Partners

(www.mko.ie) where he is Head Of International Business

focused on assisting

businesses setting up in

Ireland as a gateway to

Europe. Frank also has 10

years’ experience as

lecturer and external

examiner at various time in UCD

(MAcc Program) in the Institute of Bankers

in Ireland and The Institute of Chartered

Accountants in Ireland, as well of course as

3 years lecturing

experience in the Dun Laoghaire

Institute of Art, Design and

Technology. He is an author of books and

study guides on

Financial Statement Analysis,

published by the Institute of Bankers in Ireland and is

Co-Founder of “Ireland, Gateway to

Europe” (www.gatewaytoeurope.org) .

I would just like to take this opportunity to say THANK YOU Frank.

Your help was totally invaluable! PD

Frank Keane

...And Finally

In the short space of time our Society has existed we

think that we have achieved a lot. Of course, This would

not have been possible without the help of quite a lot of

people. So, We would like to take this opportunity to say

THANK YOU to everyone who, gave their time, effort,

money and advice to us over the past year, ...you made

our success possible.

THANK YOU

SO MUCH!

22

Ever imagined college as a

friendly, dynamic and vibrant

environment?

Thinking about running your own

business?

What if you could run a real business

during your degree?

Well guess what.....

IADT has it all and much more!

Small class sizes.

Regular feedback.

Innovative assessments.

Up to 70% continuous assessment.

Preparation for employment and further study.

See ‘IADT Entrepreneurship Alumni’ on

LinkedIn.

So why not consider the following degrees?

Bachelor of Business (Hons.) in Entrepre-neurship & Management

(DL 823 – CAO Level 8)

Bachelor of Business in Entrepreneurship

(DL 701 – CAO Level 7)

For more information check out: http://iadtentrepreneurship.wordpress.com/

Contacts: Therese Moylan @ 01-239 4623 / email: therese.moylan@iadt.ie

or Conor Heagney @ 01-239 4753 / email: conor.heagney@iadt.ie

Dun Laoghaire Institute of Art, Design & Technology, Kill Avenue, Dun Laoghaire, Co. Dublin.