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Ian Snead - Online Video Distribution

Date post: 11-May-2015
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Ian Snead Director of Business Development http://vzaar.com Online Video Distribution
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Page 1: Ian Snead - Online Video Distribution

Ian Snead Director of Business Development

http://vzaar.com

Online Video Distribution

Page 2: Ian Snead - Online Video Distribution
Page 3: Ian Snead - Online Video Distribution

What is your objective?

Off Site Viral Branding

On Site Sales/Conversions

Page 4: Ian Snead - Online Video Distribution

On Site Sales/Conver

sions

How To Get Video on Your Website

OPTION # 1 Use A Free Video Sharing Site

OPTION # 2 Build your own Platform

OPTION # 3 Use an Online Video Platforms

Page 5: Ian Snead - Online Video Distribution

Option # 1FREE VIDEO SHARING SITES• YouTube• Vimeo

OPTION # 1

FREE VIDEO SHARING SITES

• FREE• EASY TO USE• FEATURES

• NO OWNERSHIP• BRNADED PLAYERS• NOT PROFESSIONAL• LIMITS

Page 6: Ian Snead - Online Video Distribution

OPTION # 2

Build it Yourself

• GIVES YOU TOTAL CONTROL• PROFESSIONAL

• REQUIRES IN HOUSE SKILL• NOT EASY TO BUILD• REQUIRES MAINTENANCE• NOT FREE

Page 7: Ian Snead - Online Video Distribution

OPTION # 3

Online Video Platforms

• GIVES YOU TOTAL CONTROL• PROFESSIONAL • NO IN HOUSE SKILL REQURED• FEATURES• MONEYTISATION

• NOT FREE

Page 8: Ian Snead - Online Video Distribution

Video Search Engine Optimization

Blended Search

Video Site Maps

Page 9: Ian Snead - Online Video Distribution

Blended Search

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Video Site Maps: an extension of the Sitemap Protocol that helps provide Google with more information about your video content.

You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it.

Good Resource: Google Webmaster Tools

Video Site Maps

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Using YouTube To Grow Brand

"If you just upload to YouTube, it's like dropping a grain of sand on the beach”

Off Site Viral Branding

Page 12: Ian Snead - Online Video Distribution

Online Video Distribution

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Online Video bridges the gap between the

traditional retail touch and feel experience and

the online buying experience.

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the end..


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