josep.congost@roca.net

1917 …

… 1917 …

... 1929 …

… 1936 …

… 1954 …

… 2013 …

Vitreous china

Faucets

Bathtubs

Shower screens

Spa’sShower cabins columns

Shwer trays

Furniture

Shower Toilets

Ceramic Tiles

�� World leader in the sanitaryware sector.� Leader in Europe, Latin America, India and Russia. � Strong presence in China, Middle East, Asia, Australia

and Africa.� Turnover in 2011: €1,550 million. � Directly employs 22,000 people worldwide.

Our products are sold in more than 135 countries

Our products are sold in more than 135 countries

Our products are sold in more than 135 countries

76 factories in 18 countries

World’s largest producer & leader in many countries,

is there a real difference?

what’s next?

Visión 2020

Visión 2020

Brand

Product

Process

Visión 2020

Roca Design Center

ROCA DESIGN CENTER

ROCA INNOVATION LABROCA Laufen

Swizerland

Taskdesign & development of Roca sanitaryware brand products

LocationRDC - Gavà

Innovation Lab – Sant Cugat

Human resources125 people

Roca Design Center

Barcelona, SpainROCA Nanhai

Nahai,China

ROCA BrasilJundai, Brasil

Swizerland

ROCA TaiwanTaiwan

Roca Oficina Dibujo

Departamento Diseño

RocaDesign

2006

1970

1950

1917

Dibujo Diseño Sanitario

DesignCenter

Roca Design Center

1993 2002 2008

Roca Design Center

Roca Innovation

Lab

Roca Design Center

Design network

Roca Design Center

Roca Design Center

Design Process

Concept

Development

Pilot Series

Launching

Roca Design Center

Time To Market

ComplexityLevel

News challenges

1917 2010

0

10

20

30

40

1990-94 1995-00 2001-04 2005-2009

New products

Roca Design Center

Roca Design Center

Roca Design Center

Roca Design Center

Roca Design Center

Innovaciónes clave

Specsfijadas

Coste comprometido

Cambios Traumáticoscoste /plazo

TTMexcesivo

Concept Developm P.Serie Launching.

Recursos + Quality

- Cost- TTM

+ ResurcesInitialfases

Concept Developm P.Serie Launching.

Roca Design Center

Concept

Development

NPL Process

Roca Design Center

Aha! WoW!

DDDDiiiissssccccoooovvvveeeerrrr PPPPllllaaaannnn DDDDeeeessssiiiiggggnnnn BBBBuuuuiiiilllldddd UUUUsssseeeerrrrTTTTeeeesssstttt SSSSaaaalllleeeessss Análisis Concept Design Desarrollo Serie Piloto Sales

Roca Design Center

Water savingProduct

architecture

Product interface

Ergonomics &Comfort

Roca Design Center

Cleanability & hygienics New needs

New products

New products

New products

New products

New products

New products

New products

New products

New products

New products

New products

New products

New products

Place

Process

Roca Innovation Lab

Process

People

Innovation Labcreation of innovative concepts

Why?

� Innovation w/out methodology is just luck

� Innovation is a real work, and it can and should be managed like any other should be managed like any other corporate function

� Innovation is essential to survival, and all innovation is strategic

Roca Innovation Lab

Innovation Labcreation of innovative concepts

How?

� Independent, agile and flexible structure

� Whit their own processes and organization

� Focused on consumer needs, conceptual solutions and product opportunitiessolutions and product opportunities

� Multidisciplinar and multicultural team

� Outfitted with a support network among specialists and research centres

Roca Innovation Lab

business (feasible)

User(wishes and

needs)

function

brand

process

Innovation Labcreation of innovative concepts

Roca Innovation Lab

technology (possible)

function process

Roca Innovation Lab

Ideageneration

Challangeanalysis

Ideaselection

Opportunitiesidentification

Conceptdefinition

Validation & Feasability analysissProduct

conceptConsumerneeds

Willingnessto pay

Roca Innovation Lab

Inspirational trends

Focus

Focus & MegaTrends

Roca Innovation Lab

CONCEPTUALSOLUTIONS

continuous development of near-future feasible solutions ready to be transferred

to the Roca Design Center.

VISIONARY CONCEPTS

Envisioning “medium and long-

term experiences”term experiences”

Roca Innovation Lab

micro INNOVATION

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Roca Innovation Lab

Main innovation objectives

• Transform ideas into realities

• Significant business value• Significant business value

• Clearly differentiation, acquire competitive advantatge

• Durable and hard to be imitated by competitors

Roca Innovation Lab

Case Studies

W+W In_tank

� Both represent a step forward in the WC technology

� Both were ideated trying to reinvent the current product typologies

� Both have outstanding performance but still help in saving water

W+W In_tank

.... why water saving? Is a Global Trend, and one of the

key drivers affecting toilets over the next 5-10 years.

Water is limited Climate Change Populaton growth Water restrictions

Case Studies

� Even if the future

toilet does not rely

upon current upon current

sanitization systems,

water is still the key

agent to remove

waste and keep the

capture point clean.

Case study 1 - W+W

Flushing (l) 15 12 9 6 6/3 4.5/3

… reduce more the water consumption

of the standard toilet?......

…maintaining the good performance

(i.e.: avoiding several flushes per use)

THE CHALLENGE, CAN WE …?

Case study 1 - W+W

(i.e.: avoiding several flushes per use)

…preventing the sewage malfunction

due to the reduced volume of trailing

water (i.e.: clogging, etc)

Case study 1 - W+W

THE IDEA

… two different pieces...

Case study 1 - W+W

THE IDEA

1. Washbasin with“diverter” drain

The user could decide

whether to recycle the

water or not

3. Filter for solid particles

Case study 1 - W+W

THE CONCEPT

2. Cleaning agent filling port

4. Cleaning agent doser

5. Treatment tankfor solid particles

6. WC cisternReceives treated water

from the washbasin

(also equipped with a

fresh water inlet)

7. WC panWith the Water Reuse

system it achieves a

reduction of 60% in

flush water

consumption

Case study 1 - W+W

Product description: combination of the washbasin and the toilet in a one single piece

User benefits: Water saving and optimal space use

New features: Water reuse technology, with a integrated filter and a automatic cleaning water treatment

Case study 2 - InTank

… product arquitecture,

… installation complexity

…independent toilet bowl, with not

visible or concealed cistern? All in

one single box ?

…simplifying installation and

maintenance? … no tank inside the

THE CHALLENGE, CAN WE …?

Case study 2 - InTank

maintenance? … no tank inside the

wall? (PLUG & PLAY)

…optimising the water usage in a

flushing cycle (SMART FLUSH

PATTERN)

THE IDEA

Case study 2 - InTank

in the WC bowl the cistern

and their components

1. Push Buttons4,5/3 and 2 litres flush

2. Flush / Air pressureBy controlling the speed of the air

a smart flush pattern can be

obtained

THE CONCEPT

Case study 2 - InTank

3. Water tankThe ceramic bowl is shaped for

having tank function

4. Fill ValveStandard flush valve

Case study 2 - InTank

Product description: Independent toilet bowl, with not visible or concealed cistern

User benefits: Reduce complexity of installation (no tank inside the wall), better performance and low noise

New features: New “Sotf Air technology” inside the toilet bowl with a flexible flush pattern control

WHAT’S NEW?

WHAT’S NEXT?

Searching new designs for

problems we

have already

solved

Searching new concepts for new

problems or new

needs we have not

solved yet

WHAT’S

WHAT’S NEW?

WHAT’S NEXT?

WHAT

Searching new designs for

problems we

have already

solved

Searching new concepts for new

problems or new

needs we have not

solved yet

WHAT’S UP?

WHAT IF?Searching

visionary concepts inspired

by future scenarios

Searching

what’s happenor what others

are doing …

… i ara què?… i ara què?