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IAS16 Lets Get Physical

Date post: 22-Jan-2018
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www.lokion.com Let’s Get Physical: Scaling UX for Digital Interactions with Physical Space #ias16 @sbarnat “Let’s get PHYSICAL…”
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Page 1: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

“Let’s get PHYSICAL…”

Page 2: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 3: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from SmiledSoul.com

Page 4: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 5: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Strategy

• Why?

• What?

• How?

Page 6: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 7: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Why NOT?

Page 8: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

“Everyone will be forced to play this way

eventually…. It is just a question of how

quickly you get there.”

~ Jim Holthouser,

Executive VP of Hilton Global Brands

Why NOT?

Images from Room77.com,

Google Interior Maps and

Bing Venue Maps

Page 9: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 10: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 11: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 12: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 13: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

What IF…?

Page 14: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 15: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from colduthie.com

Page 16: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

What to Map?

Image from Hilton Hotels

Page 17: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 18: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 19: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image Google Image Search

Page 20: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Custom Workflow

Page 21: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Custom Workflow

Page 22: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Mapping Engine

Page 23: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Mapping Engine

Page 24: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Mapping Engine

Page 25: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 26: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Expect Curved Walls

Image from Hilton Hotels

Page 27: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

‘Edge Case’ is all too often code for ‘use

case that I don’t want to deal with or think

about.’ Perhaps ‘Stress Case’ is a better

term. They are less likely to be overlooked

during planning/development.

Eric Meyer, Compassionate Design

Page 28: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 29: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Hilton Hotels

Page 30: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 31: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Results• Mission accomplished

• World mapped

• Central repository

• Change management

• Future flexibility

Page 32: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 33: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

183% conversion lift

41 million+ users

91% satisfaction

Page 34: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from keepcalm-o-matic.co.uk

Page 36: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Page 37: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Google Image Search

Page 38: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from clker.com

Page 39: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Image from Dribble.com

Page 40: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Start with the WHY…

Page 41: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

It’s all about people…

Page 42: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Systematizing = scale…

Page 43: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

Stress cases = norm…

Page 44: IAS16 Lets Get Physical

● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat

All Olivia Newton John images adapted from Let’s Get Physical video on YouTube.


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