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8/8/2019 IB Ppt Vineeta
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CH Institute of Management & CommunicationCH Institute of Management & Communication
International Business
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History
Nike means Greek goddess of victory.
Nike was founded in 1968 by Phil Knight & Bill Bowerman
It began in 1964 with a casual agreement and a handshake
In 1967, Knight and Bowerman made the handshake dealformal and incorporated as BRS Inc.
The Swoosh trademark was created by a graphic-design student named Carolyn Davidson
By 1979 Nike became the most well known shoe company in theworld
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Continue
In 1988, Nike's "Just Do It" slogan was introduced
Today, Nike is a four billion dollar company
World campus located in Beaverton, Ore
Nike's entry into India was through a seven-year licenseagreement with Sierra Industrial Enterprises
In 2004, instead of renewing the franchise, Nike India became a
subsidiary.
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Nike Business
Nike offers a range of shoes for sports like, Tennis, golf, soccer,baseball, football, bicycling, volleyball, cheerleading, hiking etc.
They manufacture casual clothes, running clothes, yoga clothes,tennis clothes (dresses and skirts), socks, caps, duffel bags,sunglasses, skates, bats, gloves, ice skates, roller blades, rollerskates, protective gear, hockey sticks, hockey jerseys and manymore small accessories.
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Nike Products
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Customers
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Competitors
Adidas
Reebok
Converse New balance
Fila
Comparison of Annual Revenue
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Nike Fila Reebok New Balance Adidas
Corporation
2 0 0 1 A n n u a l S a l e s ( I n
B i l l i o n s )
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Nikes Financial Report
Nike's revenue totaled $19176 millions in the financial year of 2009 & it is Rapidly increasing from the previous 4 years
Its Total Net Income is $1486 millions for the year 2009 whichis less in comparison of previous year (2008- 1883 millions)
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Marketing Strategy of Nike
Nike, one of most respect brand in footwear industry throughthe world. It reaches to maximum no. of people through strongbrand endorsement.Lets check 4p's of marketing:
product Price
Promotion
place
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Strategy Increase communication of positive steps Nike is taking
concerning labor practice.
Make changes to improve Nikes current labor conditions.
Establish a better presence in the affordable shoe market.
Establish a competitive presence among female consumers.
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Tactics
Circulate Letters to the Editor highlighting positive aspects of Nikes labor practices
Bring a visible Nike representative to college campuses
Create focus groups to assess Nikes labor practices
Distribute a video news release promoting Nikes efforts in theglobal community
Revisit with focus groups to record their opinions of improvements
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Thank You«Thank You«
Y our Queries are Y our Queries are
WELCOMEWELCOME
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Latest news
The Nike Mercurial Vapors are establishing a niche within themarket as they have become one of the elite boots in thefootball retail industry. When these boots come out of the boxthey are a site to truly behold.
The violet and orange combination is a striking color scheme,but it still does have a subtle quality to it. These Nike bootshave been at the vanguard of technology since they first cameout a few years back. Compared to the Vapor IV FG, the Vapor
VI do not disappoint at all in their performance.
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Nike logo The Nike "Swoosh" is a design created in 1971 by Carolyn
Davidson, a graphic design student at Portland State University.She met Phil Knight while he was teaching accounting classesand she started doing some freelance work for his company,Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approachedDavidson for design ideas.
In June 1971, Davidson presented a number of design optionsto Knight and other BRS executives, and they ultimatelyselected the mark now known globally as the Swoosh. Davidsonsubmitted a bill for $35 for her work. (In 1983, Knight gave
Davidson a gold Swoosh ring and an envelope filled with Nikestock to express his gratitude.)