IBC2019 Show Promotional Opportunities 13-17 September 2019RAI Amsterdam

show.ibc.org

55,884Attendees

55Attendee

IBC SHOW STATISTICS

1,700+Exhibitors

30,000+Senior decision makers

564PressSpeakers Countries

IBC is the world’s most influential media, entertainment and technology show bringing together over 55,000 industry professionals from 150 countries to network, discuss and debate the real issues facing our industry.

IBC’s sponsorship and promotional opportunities are available throughout the year. The website attracts 1.35 million page views annually and can provide 365 day digital campaigns that leverage the power of IBC’s unique database of 250,000 individuals.

For the show itself, IBC’s promotional, sponsorship and event packages start at the airport and are threaded throughout the event, giving you the perfect platform to promote your brand.

RAI AmsterdamIBC2019Conference 13-17 | Exhibition 13-17 September

400 150

W. Europe & Scandinavia 64%

South America 1%

Country and Regional Breakdown

Purchasing Authority Company Spend

Annual spend of over €1m 39%

Broadcaster / Content Provider 17%

Consultancy / Analytics / Research 5%

Content / Post Production 7%

Distribution and Delivery 5%

Equipment / Software Manufacturer 23%

Film Industry 9%

Financial Services / Government / Industry Body 2%

Technology / Service Provider 18%

New Markets 14%

€10,000,001+ 15%

Final Approval / Buyer 40%

Recommend / Specify 39%

User 21%

Up to €500,000 45%

€500,000 - €1,000,000 16% €1,000,001 - €5,000,000 16%

€5,000,001 - €10,000,000 8%

Industry Sector

Seniority

€

OTT 3%

VR, AR and Mixed Reality 1%

Telecoms / Cable and Satellite Operator 5%

Cloud 4%

Mobile 1%

North America 11%

Asia 8%

Eastern Europe 7%

Central Europe 5%

Africa / Middle East 4%

2%

Top 10 Countries

150Netherlands

United Kingdom

Germany

United States

Belgium

China

Russia

France

Spain

Italy

2%

2%

2%

4%

5%

10%

10%

15%

19% Countries1

2

3

4

5

6

7

8

9

10

Regions

Make / influence final decision 79%

C-suite, VP, EVP, Director and above 32%

Manager or Head of Department 26%

Professional Engineer or Developer 17%

Entrepreneur / Consultant / Freelance / Independent 10%

Executive or Assistant 6%

Student / Intern or Educator 5%

Editor / Publisher / Journalist / Writer / Photographer 4%

AUDIENCE DEMOGRAPHICS

Speak to your IBC sales representative or email sales@ibc.org for a full list of the onsite promotional options available.

Onsite Posters, Banners and Floor GraphicsYour company name and brand can be the first thing a

visitor sees when they arrive at IBC2019 or catch their eye as they pass through the exhibition.

Shuttle BusCatch the attention of thousands of attendees on their way to and from the

show by sponsoring the IBC Airport or Hotel Shuttle Buses.

Visitor LanyardsUsed to great effect throughout the show, lanyards have the potential to get

your company noticed by more than 55,000+ people.

Visitor Registration Onsite and OnlineWith over 1.35 million individual online page hits

annually and over 55,000+ attendees to IBC this exclusive sponsorship opportunity provides the ideal marketing platform to influence industry professionals before, during and after this world-renowned event.

Visitor BadgesThis is an exclusive opportunity to promote your company to every

IBC attendee. Guarantee high profile exposure by putting your company name and sales message on all visitor badges across the conference and exhibition.

Info Points and MapProminently place your logo and message on a large headline strip banner to reach

the thousands of people visiting these information points, situated at all the main entrances.

WiFiPlace your organisation at the centre of all popular lounges offering complimentary WiFi

access to attendees. These areas, across the exhibition and conference, will be branded with your logo and give you an excellent platform for prominent advertising and communication.

PRESS

Media CentreThe IBC Media Centre is reserved exclusively for press and offers a space

where they can research, interview and write their stories. Sponsor the media centre to place your company message and logo in front of this influential group.

RAI RestroomsThis popular sponsorship opportunity gives your company presence throughout

the RAI and is guaranteed to get you noticed by IBC’s 55,000+ attendees. There are multiple branding and location options to choose from, all of which can be tailored to suit your needs and budget.

Literature BagsAttendees collect an abundance of literature at IBC. Literature bags offer a

practical solution for attendees to carry their giveaways and provide an unrivalled opportunity for you to advertise your brand throughout the exhibition.

IBC Publication BinsWith 20 locations throughout the main walkways of the exhibition these high profile

distribution bins are used time and time again by visitors to obtain their copies of the IBC Show Guide and the IBC Floor plan.

Charging StationsLocated on the show floor and throughout public meeting points, this sponsorship

opportunity ensures your brand is visible to attendees for a prolonged period whilst they charge their devices.

EventsNetworking, VIP Dinners and Presentations The RAI offers a range of hosting venues which are available for exhibitors to hire for their own promotional onsite event including the IBC Pub and RAI Restaurants. Ranging in size and style and available from morning until late afternoon, use your venue of choice to really make an impression at the show.

IBC AwardsMake sure your brand is noticed by the biggest names in the industry when they all come together for the unmissable IBC Awards Ceremony. With sponsor benefits ranging from speaking opportunities at the ceremony to multiple branding options across the IBC Awards this is your chance to propel your company onto the international stage.

The BeachHome to a restaurant, multi-functional rooms, multiple outdoor spaces and all necessary facilities for an unforgettable event, host an event in this fresh and modern venue and make a lasting impression with existing and potential clients.

RAI RestaurantsAcross the RAI exhibition centre there are a number of bars, restaurants and function rooms suitable for any style of event. Run your press event, sales meeting or networking event at the show itself to give your guests a relaxed event and maximise attendance.

IBC Awards

The Beach

Hosted Event

IBC Meeting Rooms

Map

Amsterdam Airport SchipholMake a lasting impression on IBC visitors with one of the

multiple sponsorship options available at Amsterdam Airport Schiphol. Your branding will be seen by international visitors as they land in Amsterdam for IBC, and you can make sure your company is the last thing they see as they return home, making an impact that lasts long after IBC is over.

Amsterdam Train StationsAll train stations in Amsterdam can be used for

your company's branding! Trains are the second most popular means of transport for IBC visitors so make sure that you are the first thing attendees see as they arrive in Amsterdam.

City of AmsterdamSponsors can also benefit from promotional opportunities throughout the city of Amsterdam including branding at Amsterdam Airport Schiphol and train stations.

Seeing the future nowThe IBC Future Zone is one of the most popular and exciting feature areas. Bringing together the latest ideas, innovation and incredible technologies straight from leading R&D labs onto the show floor. Sponsor this area to align your brand with the technology of the future and receive extensive exposure both at the show and online throughout the year.

IBC Future Zone

IBC Content Everywhere Hub SponsorThe IBC Content Everywhere Hub hosts a programme of free and extremely well-attended sessions and product demonstrations exploring the exciting opportunities behind the content everywhere concept. The Hub sponsor is provided with a much sought-after speaking opportunity within this programme, as well as extensive pre-show and onsite branding, ensuring they are recognised as a thought-leader in this expanding industry sector.

IBC Content Everywhere Platinum SponsorWhether you are looking to raise your profile, move into new market sectors, develop distribution channels, generate sales leads or simply network with the best of the industry, Platinum Sponsorship of the entire Content Everywhere event gives you the platform to promote your brand to more than 55,000+ potential attendees from over 150 countries.

IBC Content Everywhere

IBCTVSponsorship of IBCTV offers an unparalleled link to exceptional content, expert

opinion and professional insight not just within the RAI during the whole of IBC2019 but long after, via the substantial promotion of online VOD content, available on show.ibc.org/IBCTV.

Outdoor Digital SignageVideo is everything at IBC so upgrade your onsite

marketing campaign and use an eye-catching and informative commercial on our impressively large LED screens located around the three key main entrances at IBC2019.

Info ChannelIBC’s large-screen digital signage system is positioned in key areas around the

RAI, updating thousands of visitors with regular broadcasts every day. Your commercial segment can include your company logo, stand number and information on your products and services, driving visitors to your stand and increasing your presence throughout IBC.

Digital

271,004Minutes watched

251,864Video views

565,325Reach

WHITEPAPERS WEBINARS VIDEO HOSTING ADVERTORIAL

BESPOKE PACKAGES E-BULLETINSPONSORSHIP

CONTENT THEMES

ONLINE BANNERADVERTISING

IBC365In addition to digital opportunities at the show, sponsorship is available on IBC365 – IBC’s year-round content platform, dedicated to providing business knowledge for the global media, entertainment and technology sectors.

770kPage Views

55kIBC365 Subscribers

2.5mEmails delivered

365

IBC365 Product PortfolioIBC365 is designed to encourage the IBC community to connect and collaborate throughout the year. IBC365 provides original, curated and sponsored content and our product portfolio offers unrivalled opportunities for thought leadership, brand awareness and lead generation.

PrintIBC Show Guide An advertisement in the IBC Show Guide will be seen by at least 10,000 top level broadcasting professionals during the show.

Show Floor PlanGet your company noticed every time an attendee navigates their way around the show floor. With a print run of over 25,000 and a limited amount of advertising boxes available this is a high profile onsite branding opportunity helping your company stand out from the 1,700 exhibitors at IBC.

IBC DailyThe IBC Daily provides attendees with the latest announcements and breaking news directly from the IBC Conference and Exhibition. IBC DAILY PUBLICATION

48,500Number of stories Total printed How many people

e-daily went to

1500+

91k

91,000

IBC Daily Publication

Rate card

OnsitePosters, banners and floor graphics £2,000 - £20,000Media Centre £15,000Literature Bags £6,500 per main entranceWiFi from £5,000RAI Restrooms £1,500 - £3,000IBC Publication Bins £15,000Visitor Badges £30,000Info Points and Map £8,000 to £12,000Charging Stations Charging stations at £15,000 per area Shuttle BusesHotel Shuttle Bus £10,000Airport Shuttle Bus £10,000Both Hotel and Airport Shuttle Buses £17,000Lanyards £30,000Visitor Registration Onsite and Online £30,000

EventsIBC Awards £20,000RAI Restaurants £4,500 IBC Meeting Rooms £550 per day

IBC Future ZonePlatinum Partner £25,000Gold Partner £15,000Future Zone Networking Drinks £5,000

City of AmsterdamAmsterdam Airport Schipol POAAmsterdam Train Stations POA

IBC Content EverywhereIBC Content Everywhere Hub £25,000IBC Content Everywhere Platinum Sponsor £30,000

DigitalIBCTV

C-Level Interview £6,000Video Advertisement £3,000/30s

Info Channel POAExclusive Screen Sponsor £16,000Outdoor Video Commercial £3,000/30s

IBC365Lead Generation CampaignContent Theme Sponsor POAOnline Advertising

Leaderboard 728 x 90 £2,000 per monthHalf Page 300 x 600 £1,750 per monthMPU 300 x 250 £1,200 per month

Whitepaper Hosting from £3,500Bespoke Webinar Campaign £17,500Co-hosted webinar £7,500Video Hosting from £3,500Advertorial From £2,500Weekly E-Bulletin

Top Banner 468 x 60 £2,000 per monthBanner 468 x 60 £1,750 per month

Print SponsorshipIBC Show Guide £1,120 - £8,000Show Floor Plan £2,200 - £4,800IBC Daily From £1,500 - £10,000

Opportunities exist for any budget and to meet any objective. Please use the below information as a guide only. Please contact us at sales@ibc.org for further information.

Please contact the IBC Sales Team at sales@ibc.org to start planning your 2019 marketing campaign. show.ibc.org