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IBM and Dynamic Infrastructure Doug Neilson, IBM Systems GroupMarch 2009
IBM’s Smarter Planet Strategy
“Every human being, company, organization, city, nation, natural system and man-made system is becoming
interconnected, instrumented and intelligent. This is leading to new savings and efficiency—but perhaps
as important, new possibilities for progress.”
2
Building a smarter planet
3
Questions, questions, questions….
SmartWorkSmartWork
Green & Beyond Green & Beyond
New Intelligence
New Intelligence
How can we work smarter supported
by flexible and dynamic processes modeled for the new way people buy, live
& work.
How can we take advantage of the
wealth of information available in real time from a multitude of sources to make more intelligent
choices?
“Data is exploding and it’s in silos”
“New business & process demands ”
“Our resources are limited”
I Need InsightI Need Insight I Need to Work Smart
I Need to Work Smart I Need EfficiencyI Need Efficiency
Dynamic Infrastructure
Dynamic Infrastructure
How do we create an infrastructure that
drives down cost, is intelligent and secure, and is just as dynamic
as today’s business climate ?
“My infrastructure is inflexible and costly”
I need to respond quickly
I need to respond quickly
How do we drive greater efficiencies, compete more effectively, and
respond more quickly by taking action now on
energy, the environment, and
sustainability.
Let’s discuss each of these in a bit more detail.
IBM’s smarter planet vision
Four major IBM initiatives
New Intelligence
New Intelligence
SmartWorkSmartWork
Dynamic Infrastructure
Dynamic Infrastructure
Green & Beyond Green & Beyond The world has become flatter
and smaller. Now it must become smarter.
Dynamic Infrastructure
Dynamic Infrastructure
How do I create an infrastructure that drives down cost, is intelligent and secure,
and is just as dynamic as today’s business climate ?
Evolving Dynamic Infrastructure
What does it look like?
…delivers superior business and IT services with agility and speed.5
Enables visibility, control, and automation across all business and IT assets.
Transforms assets into higher value services.
Highly optimized to achieve more with less.
Addresses the information challenge.
Leverages flexible sourcing like clouds.
Manages and mitigates risks.
Starting with Advanced Technologies…
Multi-Chip Module
500GHz SiGe Chip
Cell Processor
Z6 Quad-core
Power Systems
Racetrack memory
… Building Innovative Products
Power 6
Enterprise X-Architecture
Storage
virtualization
System z10
iDataplex
Roadrunner
XIV Storage
Building a smarter planet
IBM Roadrunner, at 1026 Teraflops
Armonk, NY - 09 Jun 2008: The world’s first “hybrid” supercomputer; designed to operate at one petaflop
Roadrunner is the first-of-a-kind design, the Cell Broadband Engine® will work in conjunction with x86 processors from AMD®.
Roadrunner connects 6,562 dual-core AMD Opteron® chips with 12,240 Cell chips (on IBM Model QS22 blade servers). The Roadrunner system has 98 terabytes of memory.
Roadrunner operates on open-source Linux software from Red Hat.
Roadrunner’s hybrid format draws power (2.35 megawatts) and delivers world-leading efficiency – 437 million calculations per watt.
Cost was about $100 million
Using iDataPlex the Indiana University School of Informatics and Technische Universität Dresden (TUD) were awarded first place in the SC08 Cluster Challenge, for leading-edge, energy-efficient high performance computing at Super Computing 08!
IBM iDataplex
http://insidehpc.com/2008/12/08/2008-cluster-challenge-results/
Super Computing 2008 Cluster Challenge Winner
Even the Mainframe is a Cloud differentiator
Lack of major vendors
Mobility back in-house
Worried cloud will cost more
Not enough ability to customize
Integration within-house IT
Availability
Performance
Security
74.6%
80.3%
81.1%
83.3%
84.5%
84.8%
88.1%
88.5%
65% 70% 75% 80% 85% 90%
Operational efficiency is key to success!
$0B
50
100
150
200
250
300
1996
1998
2000
2002
2004
2006
2008
2010
New Server Spending
Server Mgt and Admin Costs
Power and Cooling Costs
Cloud/SaaS providers are profitable through customer volumes, but the cost profile may be prohibitive
Operational expense is one of
the core z strengths
The technical challenges of CC play to z strengthThe expectation of cloud consumers is
significant and providers need simple consumable ways to meet technical challenges without driving up server counts and the operational expense
associated with more servers.
Storage
Network Edge/Web Application Data/Transaction
Infrastructure – this is so 1980’s…
… We can do better now
Shared Virtual Network
Network, Edge, Web, Application
Application, Data, Transaction
Shared Virtual Storage
• 1W of application computing requires 27W of power
• Insufficient Cooling and Insufficient Power are key data centre issues
• Energy costs consume approximately 10-15% of most IT budgets and rising**Source: Springboard research
Data Center IT Resources Utilisation
70%70% 30%30%
Power supply, memory,
fans, drives . . .
Processor
80%80% 20%20%
Idle Used
IT Load
Power distribution and Cooling
55%55% 45%45%
+1 W equiv. used ressource5 W equiv processor16 W equiv IT power27 W data center X1.7 x3 x5
The Energy Question…
Can Software make you Greener?
Reduce use of paper by enabling business processes to use
eForms and images
Shift workloads to underutilized servers to reduce energy and
floor space needs
Compress your data to lower storage and server needs
Optimize HVAC for hot spots to reduce energy consumption
Reduce business travel by using online collaboration
Reduce commuting with online collaboration and increasing work from home
Virtualize the infrastructure to reduce amount of IT staff needed
to maintain servers
Consolidate and Virtualize to eliminate floor space and compute infrastructure
Schedule execution of workload to off-peak hours to use lower cost energy
Optimize business processes to reduce energy footprint and costs of operations
Turn the power down when work (transactions) slows down
Optimize applications to reduce needed IT resources and energy
Dramatic savings in power, heat and space…
0
200
400
600
800
1000
1200
1400
500 1000 2000 5000
# Servers
Sq
M
02004006008001000
12001400160018002000
Kw
x86 Sq M
z9 Sq M
x86 kW
z9 kW
… up to 90% saving. With tradable carbon savings
IBM Dynamic Infrastructure Data Centre Strategy
Virtualization
Consolidation
Business resiliency and security
Rapid service delivery
Software resiliency
Pooled shared environment
New Enterprise Data Centers
New Enterprise Data Centers
Traditional Data CentersTraditional
Data CentersWeb 2.0
Data CentersWeb 2.0
Data Centers
New economics
Rapid service delivery
Aligned with business goals
IBM’s own smart transformation
1997 Today
CIOs 128 1
Host data centers 155 7
Web hosting centers 80 5
Network 31 1
Applications 15,000 4,700
From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit.
IBM IT Transformation
Cloud-enabled on demand IT delivery solution
Self-service for 3,000 IBM researchers across 8 countries. Real time integration of information and business services.
The virtualized environment will use 80% less energy and 85% less floor space.
2X existing capacity, no increase in consumption or impact by 2010.
Project Big Green
Consolidation and virtualization - thousands of servers onto approximately 30 IBM System z™ mainframes.
Additional virtualization leveraging System p, System x and storage across enterprise.
Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.
Data Center Efficiencies Achieved
Central Switch
VPN Router
B
Customer DVariable
Customer CVariable
Customer B (night)
Customer E (day)
Customer A (day)
FE
Customer F (night)
C
A
D
C
A
C
B
Dynamic
D
Dynamic
E F
Computing on Demand models Dedicated
Custom Environment – choice of data center, servers, storage, dedicated switch, WAN/LAN High Availability Network
Dedicated resources: 1-3 year commitment Leased by IBM Global Financing
Variable Utilize CoD Center infrastructure Virtual clusters dedicated to one client at a
time Automated network and server provisioning Reserve by the week; “Pay for use”
Dynamic Utilize CoD Center infrastructure Virtual clusters dedicated to one client at a
time Automated network and server provisioning Reserve by the hour; “Pay for use” Ideal for Intraday and post trading workloads
Compute Node
Storage Nodes + Storage HW
Management Node
Internet
IBM Computing on Demand Centres
Massive infrastructure of over 13,000 CPUs, 56 TB of storage
International Access
US, Canada, Japan,
Europe
London
7,800 CPU’s
Dedicated
New York
5,500 CPU’s
Dedicated, Variable, Dynamic, Testdrive
Tokyo,
150 CPU’s
Dedicated, Testdrive
Future Locations ...
based on client needs
Evolution of Cloud Computing
Grid Computing
Solving large problems with parallel computing
Made mainstream by Globus Alliance
Software as a Service
Network-based subscriptions to applications
Gained momentum in 2001
Cloud Computing
Anytime, anywhere access to IT resources delivered dynamically as a service.
1980
1990
2000
2007
Utility Computing
Offering computing resources as a metered service
Introduced in late 1990s
Why Cloud Computing…Different PerspectivesIT Analysts:-Variable pricing-No long term commitments
-Hosted, on dem. provisioning
-Massive, elastic scaling-Standard Internet technology
-Abstracted infrastructure-Service-oriented
Financial Analysts:-Utility pricing-Hosted, a-a-s provisioning-Parallel, on demand processing
-Scalable-Virtualized, efficient infrastructure
-Flexible
IT Customers:-Flexible pricing / business models
-On demand provisioning-Unlimited scaling-Secure infrastructure-Flexible
Market:-Pay by consumption-Lower costs-On demand provisioning-Grid and SaaS combination
-Massive scaling-Efficient infrastructure-Simple and easy
Common Attributes of CloudsElastic scaling
Rapid provisioningAdvanced virtualization
Flexible pricing
Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations
Business Interest is shifting…
In a decade, the majority of IT opportunity will be in the cloud
Traditional IT market will be compressed
Sources: IBM Market Intelligence; “The Cloud Wars: $100+ Billion at Stake”, Merrill Lynch, May 2008
*IDC, October 2008
IT Growth
$ in billions
Merrill Lynch has ‘guesstimated’ apps and platform cloud computing to be a $95 billion annual opportunity within the next five years.
Near term, a large portion (~$50B) of new IT spending will be on cloud computing
~10% of cloud spend is on servers; flat from ‘08 – ’12 with market growing at ~27% CAGR*
IBM Cloud Computing Centres
Planned
Active
Seattle, WA
San Jose, CA
Wuxi, China
US, East Coast
Dublin, Ireland
South Africa
Hanoi, VietnamBangalore, India
São Paulo, Brazil
Seoul, S KoreaBeijing, China
Middle East
Tokyo, Japan
Business benefits of Cloud
Agents End Users SupportCommunity
Crowdsourcing
Customer Care Payments Int. Risk Mgmt.
Retail Banking Trade & SC Finance Single Euro Payments Mobile Banking Front Office Optimization
InfrastructureServices
PlatformServices
ApplicationServices
BusinessServices
PeopleServices
Data Mgmt. Virtualization Workload Mgmt SLA & Capacity Provisioning Security Monitoring
Dynamic Provisioning Process & Policy Mgmt. Problem & Change Mgmt.
Service Cloud Business & Operations Support
Fulfillment Assurance Billing
Mashup ServerUser Manager Service/Software
Catalogs
Open SOA Foundation (WS Framework, Service Bus)
CiC Design Space B2B
Pa
rtnerships
Exp
erie
nce
Man
agem
ent.
Industry Frameworks & Information Foundation
Distributed Cloud Computing Services
A dynamic infrastructure is a journey…
…these interrelated initiatives can provide the DNA needed to thrive in a smarter planet.
25
IBM business know-how
IBM Business Partners, Systems Integrators (SIs) and Independent software
vendors (ISVs)Global Engineering
Solutions IBM Global Financing
IBM Software GroupGlobal Technology Services (GTS),
Global Business Services (GBS), and Technical Services
Industry Innovation Centers
. . . our innovation can help enable your innovation.