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IBM Business Media ShareDigital Asset Management
Lorenzo MonacoIBM Business Media Share Product Manager
© 2013 International Business Machines Corporation 2
Digital assets
� Nowadays every type of industry or market manages digital assets
� Together with the use of highly advanced technologies, the combination of these
elements enables users to create a wide range of communication projects, with output
varying from a simple page layout to a printed ad, from a website to an online catalogue,
or from a presentation to a tablet app.
IMAGESBMP, JPG, PNG, GIF, TIFF, CAD,
SVG, VML, EPS, SWF
DOCUMENTS
Texts, XML, MS Office, PDF
VIDEOMPEG2, MPEG4, WEBM, MJPEG,
FLV, DV, WMV, RM, DivX, QT
AUDIO
MP3, AAC, WAV, AIFF, AU, WMA
© 2013 International Business Machines Corporation 3
Digital assets value
ELEMENTS (ASSET)
METADATA PREVIEW COPYRIGHT
TARGET
To provide contents to be
used and reused to generate
new revenue
VALUE
To reduce the time required to
create quality products.
TARGET
To provide a tool to find contents
quickly and to add useful
information.
VALUE
Time search reduction and
matching contents with business
needs.
TARGET
To provide a fast and light contents
preview for selection and to
prototype.
VALUE
High flexibility to take decisions and
time reduction to select contents to
use
TARGET
To verify limitations in reusing
contents.
VALUE
To avoid legal issues.
LOW
In Managing Enterprise Content: A Unified Content Strategy, Ann Rockley says that
digital content is the “lifeblood of every organization.” Just as the constant circulation
of blood is essential to maintain the life of the body, so is the circulation of digital
content essential to the life of the business organization.
© 2013 International Business Machines Corporation 4
The Information Challenge:How You Use digital assets Can Make You Special
5X 70% 60%+More Value creation
by organizations
effective at using
Asset
of people’s time can be
spent searching for
relevant information
of CEOs: Need to do a
better job leveraging
information
Top Business Challenges Top Technical Challenges
� Increase Employee Productivity
� Improve Business Processes
� Better Understand and Meet Users Expectations
� Silos Lead to Inconsistency
� Assets Not Available When Needed
© 2013 International Business Machines Corporation 5
IBM addresses three key client needs
Efficiency
Accomplish task with minimum effort or time
� With content coming from all directions customers must manage an exploding amount of content and distribution outlets through a complex set of rights and configurations.
Agility
Ability to change course quickly
� With the explosion in content, customers must find fast and easy ways to reuse their digital content to create new revenue streams through the sale and licensing of their content.
� Legacy systems cannot meet the demand of today’s users and cannot be easily integrated. Moreover, they lack the flexibility to adapt to ever changing workflows.
Effectiveness
Degree to which objectives are achieved
� With the growth of on demand content, customers are fighting channel wars to distribute their content and struggle with how to effectively get their message across to their customers.
© 2013 International Business Machines Corporation 6
Digital Asset Management
Life-cycleManagement
Store
Distribute
Search
Retrieve
Change
Re-Use
Create
Acquire
And just as the heart regulates blood flow in the body, the DAM solution regulates
the proper circulation of the digital content that the company needs for survival: no
company can exist without effective communication with both the outside world (the
market) and its employees.
© 2013 International Business Machines Corporation 7
IBM Business Media Share: a Digital Asset Management Solution
� A CENTRAL PLACE where images,
videos and all your digital assets can be
Efficiently managed with an easy-to-
use interface.
� IBM Business Media Share provides
business Agility with an integrated
Digital Workflow solution to manage
assets from creation to repurposing and
syndication maintaining the links,
relationships and rights associated with
original assets, across multiple versions
and asset usages.
� Allows the use of best of breed
applications within the workflow enabling
users to Effectively create, edit, and
publish content, for the format, channel,
device, of choice
© 2013 International Business Machines Corporation 8
� Going Mobile. With a customizable and easy-to-use HTML5 web interface delivered out
of the box, IBM Business Media Share empowers customers and a growing mobile
workforce to live a unique experience anywhere, everywhere.
� Business insight. Links to related content, usage rights management and business-
intelligence readiness are some of the key features in this solution. In addition, IBM
Business Media Share provides executives with advanced analytics to mine Big amount
of Data and allow real-time, business aware decisions.
� Cloud computing is coming of age. The solution is also available on the IBM
SmartCloud to avoid capital expenditure for in-house infrastructure and enable clients
to pay for the use they really need. It brings new efficiency and enables more agile
ways of doing business.
� Scalability. IBM Business Media Share's modular and distributed architecture allows the
system to scale as needs change - from single department to the whole enterprise.
IBM Business Media Share Highlights
© 2013 International Business Machines Corporation 9
IBM Business Media Share Business Value
� With IBM Business Media Share companies can consolidate a Media Hub where all types
of digital assets can be efficiently managed - an enabler for any company’s needs for
rapid transformation at low costs (software stack, IT infrastructure).
� The IBM Business Media Share front-end leverages a superior search engine to provide
a content-centric approach to end users: content are automatically categorized and
captioned and instantly become easy to retrieve, reuse for new products - and resell of
content online. Optimization of staff allocation, productivity and cost reduction are
obvious benefits.
� It provides workflow management to enforce business processes and manages complex rights to ensure proper
usage of content and to track costs and revenues related
to each content.
� Interoperability. IBM Business Media Share makes
integration with any external systems or development of
mobile Apps easier by using standard web services calls.
� Integrates with cutting edge SOA environments, allowing
maximum flexibility for other systems to access content.
© 2013 International Business Machines Corporation 10
What differentiates IBM Business Media Share from other DAM vendors?� Performance – Powerful elaboration and archiving features are pointless if content cannot be easily
retrieved and within excellent response times. Our technologies provide a solution with:
– A superior IBM search engine whit 95% of searches executed in less than 2 seconds for 50 million objects– Archiving of more than 25 thousands objects per hour– More than 700 concurrent users– Full text indexing of more than 2.5 millions objects per hour
� Flexibility – Our technologies support highly configured environments (vs. customized deployments) resulting in lower up front customization effort and risk.
� Stability – Our technologies have extended histories and have been built atop highly scalableinfrastructure and operating systems and have been tested in a wide array of environments resulting in fewer management issues and reduced problem resolution overhead.
� Feature Functionality – Our solution is feature-richencompassing the best of our customer requested features over the past 18 years. From integration with popular desktop applications such as the Adobe CS to the native support Mac OS X resulting in lower adoption curves among end users. Further, workflows can be modeled, executed, monitored and measured within one single environment resulting in greater business agility, efficiency and effectiveness.
© 2013 International Business Machines Corporation 11
Digital assets life cycle
B2C e B2B Clients
Buy
Search / Select / Use
Internal users
Other Systems
Contents / Data Interchange
Ingest
Produce Contents
E-C
om
merc
e
User Portal
ApplicationInterface
Contents
Administrators
Classify / Manage
IBM Business Media Share
© 2013 International Business Machines Corporation 12
� A modular solution from which the client can select the required modules
� Can start with Core, 1 Archive and N User Licenses
� Additional modules can be added at any time
Modular Format
Open API for Application Integration
Flexible Scalable Architecture
� IBM Business Media Share’s integration process is open and XML-based.
� Systems integration is a core business for IBM and adds value to both the editorial system and digital asset management system.
� Standard API for custom interface development
� Standard integration with Adobe Acrobat & Photoshop
� Can be integrated with ERP systems i.e. SAP
� Editorial System Integration e.g. CCI News Desk, ATEX Hermes, SaxoTech as well as a proprietary InDesign Plug-in.
� From Departmental workgroup through to Enterprise solution
� Scalability through single server to multiple & distributed servers
� Web Enabled & Configurable HTML5 Client
� Open architecture compliant
� Supports AIX, Linux or Solaris
� Uses leading relational Databases -DB2 or Oracle
� Configurable native Mac and PC clients
� Available on Mobile devices
� Interface with Java API's for customization
IBM Business Media Share details
� Secure Access to Assets
� Decomposition of complex Assets.
� Extraction of metadata embedded into Assets.
Assets secured & decomposed
© 2013 International Business Machines Corporation 13
Architecture – Typical medium/large Installation
Main Data Centre
ProductionUsers
Internet
TestImages
Filesystems
TestDB2
Test
LibrarySubsystem
DB2
LinuxLinux
Test
InputSubsystem
TestEnvironment
SAN
Production
InputSubsystem
SAN
Failover
LinuxBlade Server
LinuxBlade Server
HACluster
ProductionDB2
ProductionImages
Filesystems
ProductionEnvironment Backup Data Centre
SAN
Standby Backup
InputSubsystem
SAN
Failover
LinuxBlade Server
LinuxBlade Server
HACluster
BackupDB2
BackupImages
Filesystems
BackupEnvironment
Standby Backup
LibrarySubsystem
DB2
MirrorView
DMZ
PROD
WebApplication
Server
Linux
Production
LibrarySubsystem
DB2
TestUsers
ConfigurationDiagram
Failover
HACluster
Test
WebApplication
Server
© 2013 International Business Machines Corporation 14
Presentation LayerPresentation Layer
Business LayerBusiness Layer
Data / External Services LayerData / External Services Layer
Custom Mobile App
Email Server Directory Server LC Search Engine Asset Storage RDBMS
SecuritySecurity Decoding & Indexing
Decoding & Indexing IngestIngest WorkflowWorkflow SearchSearch AuditingAuditing
Text, Images, PDFs, Audio &
Video
Text, Images, PDFs, Audio &
Video
PDF & VideoAnalysis
PDF & VideoAnalysis
Production& Archive
Production& Archive Mobile supportMobile support Syndication &
Pricing Engine
Syndication &Pricing Engine
Rights Management
Rights Management
IBM Business Media Share API (C / Java) / Web Services (JAX RS)IBM Business Media Share API (C / Java) / Web Services (JAX RS)
Architecture founded upon a three tiered architecture
Standard App Fat Client Win & Mac
Custom App Web UI
Co
mm
on
Se
rvic
es
Standard App Web UI
© 2013 International Business Machines Corporation 15
New simple users’ web interface
� The brand new easy-to-use HTML5 web interface for simple users can be used on any device (smartphones, tablets)
� It introduces the possibility to create relations between assets and the shift from the concept of collections to “container assets”. This gives an enormous power to users since they can create any type of relations between assets. For example, you can define marketing campaigns as a new type of asset and add all the related marketing assets to the defined campaign without replicating all the information.
� This capability is something completely new in the DAM landscape and will revolutionize the way assets are managed.
© 2013 International Business Machines Corporation 16
Audio-Video Management
� Rich media formats (audio & video) require specialized capabilities for storage, indexing and retrieval across the enterprise. Extended technology innovation is required to limit the impact of such formats on the organizations’resources (i.e. the network).
� The use of digital Audio & video is now considered a practical and effective means for fostering communication and collaboration among people, providing training, educational and marketing programs.
� IBM Business Media Share provides the repository you need to deliver on the promise of digital media and build audience by making your videos easier to use, easier to view and easier to monetize.
� You can not only ingest (put digital assets into the system for preservation in real time) and digest (create indices and metadata descriptions of your assets), but also transcode, stream videos and create keyframes and simplify their reuse by automatic captioning feature.
© 2013 International Business Machines Corporation 17
IBM Business Media Share Modules: Audio & Video
� Management of most popular audio & video formats� Multimedia audio/video structural information (codecs, time length, sampling
frequency, bitrate and so on)� Audio embedded tag extraction (ex. ID3 tags on mp3 format)� Audio track extraction from video file� Video key frames extraction� Speech transcript generation by speech2text engine analysis*� Closed caption analysis and extraction� Transcoding between different multimedia audio and video formats both for
delivery and for streaming� Streaming of archived multimedia files (preview streaming)� Preview streaming starting from a specific keyframe� Preview streaming starting from a specific term of the transcript*
* if integrated with a Speech2text Analysis Engine
© 2013 International Business Machines Corporation 18
Use assets to enrich the experience of the visit:
The proposed solution based on IBM Business
Media Share has the goal to offer to visitors the
possibility to use more widely the works of art
both in the museum and out of it.
It enriches the experience of the visit through a
greater involvement of visitors through the
opportunity to gain insight on works of art and
share their opinions through social networking
tools.
Results
Extend the experience beyond the museum,
providing new sources of revenue.
MAXXI – Contemporary Art Museum
7000+Downloads from Google Play & AppStore
Italy
� Interactive use of the works of art in the museum and to further insight.
� Social networking tools to increase the spread of the events and the exchange of opinions. In this way, the museum becomes a place of sharing and dissemination of events.
© 2013 International Business Machines Corporation 19
Visitors search for artworks…
� The application allows visitors to easily search
for authors or artworks with an intuitive user interface.
� Users can search when at the museum, but also from home.
� They can browse between the result set.
� Artworks can be easily located inside the
museum once found into the application.
© 2013 International Business Machines Corporation 20
Or artworks find them
By selecting the automatic localization button, the application displays the list of artworks near the visitor position.
© 2013 International Business Machines Corporation 21
What is available for the visitors
� To increase the knowledge of the artworks
through the information assigned to each of them
� To have a look at artists’ biographies
� To watch videos related to the artworks
� To learn more through critics’ reviews
� To learn about the historical context
� To link the artworks with other artworks in the
museum
� To select the artworks to create and purchase a
media containing a "virtual tour" of selected multi-
media or Museum Shops’ material
© 2013 International Business Machines Corporation 22
Visitors can socialize
� Museum as place to:
– Make judgments, opinions and suggestions
– Comment artworks or access other visitors’
comments
© 2013 International Business Machines Corporation 23
� Pre-sales support� Technical sales support
� Project scope definition
� Analysis and design
� Software Development and testing� Implementation and education services
� 24x7 customer support
IBM Rome Smart Solutions LabA dedicated TEAM of 25 highly skilled people on Digital Asset Management
IBM RSSL provide worldwide:
© 2013 International Business Machines Corporation 24
With our technology, services, and deep media experience, we offer you a comprehensive partner to deliver a platform from which you can more effectively manage your creative business processes.