Introducing CloudBurstPeter HedgesBusiness Development Exec

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2Agenda

IT Infrastructure Today The OpportunityIntroducing IBM CloudBurstFeatures & BenefitsA hit tArchitectureRoadmapNext StepsNext Steps

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3IT infrastructure is reaching a breaking point

85% idleIn distributed Explosion of

1.5x 70¢ per $170% on average is spent In distributed

computing environments, up to 85% of computing capacity sits idle

pinformation driving 54% growth in storage shipments every year

g pon maintaining current IT infrastructures versus adding new capabilitiescapacity sits idle.

33%40 billion

every year. capabilities.

Consumer product and retail industries lose about

33% of consumers notified of a security

33%40 billion

$40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies.

breach will terminate their relationship with the company they perceive as responsible.

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p

4

It’s time to start thinking differentlyIt s time to start thinking differentlyabout infrastructure.

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5Operations have industrialized to become smarter.s a te

Telcos automate traffic through switches to assure

service and lower cost.

Manufacturers use robotics to improve quality and p q y

lower cost.

Banks use automated teller machines to improve service

and lower cost.

… breakthroughs like these are enabled by

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service management systems.

6What if you could industrialize your data center?

Reduce the headaches of integrating and maintaining servers, storage & software

With a service management system that id :

Active Energy Manager

provides:

Dramatic improvement in time to marketDramatic improvement in time to market

Clients with what they need when they need it

• Self-service

• Service in one day, not six weeks

The lowest per-unit cost

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• Hands-free operation

• Elimination of mundane tasks from skilled personnel

7Introducing IBM CloudBurstDesigned from client implementationses g ed o c e t p e e tat o s

For IT executives seeking aFor IT executives seeking a breakthrough in:

• delivery of service• reduction in costreduction in cost • transformation of the data center into a

Dynamic Infrastructure

A product that integrates service p gmanagement software with servers, storage, and Quickstart services to enable a private cloudservices to enable a private cloud

“Fit for purpose” based on architectures required by specific workloads

Available with several attractive financing options

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financing options

8We are talking about a way to significantly lower cost…cost

Traditional Infrastructure Internal Private CloudTraditional Infrastructure• x86 servers – one application per server• 5% hardware utilization

Internal Private Cloud• x86 servers – full virtualization • Embedded service management system

A t t d lf i

versus

• Manual operations & maintenance • Automated self service

Internal Private Cloud drives cost savings

Can reduce IT labor cost by 50% in configuration, operations, management

d i i

Internal Private Cloud drives cost savings

Unit cost

and monitoring

Can improve capital utilization by 75%, significantly reducing license costs

R d i i i l ti f

Traditional Infrastructure

Reduce provisioning cycle times from weeks to minutes

Can reduce end user IT support costs by up to 40%

Scale

InternalCloud

Service Provider

Cloud(cost)

Large enterprises can significantly reduce costs for some

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by up to 40%

(IBM projections based on customer work)

workloads compared with traditional IT

9While significantly improving service…

AfterBeforeNew user experience with easy-to-use self-service portals

AfterManual processes slow down access for developers

Before

to use self service portals

Test environments provisioned in minutes

access for developers

Test environments take weeks to set up

Software configurations consistently deployed every time

Inconsistent configurations impact software quality

“Our business strategy means we must differentiateOur business strategy means we must differentiate ourselves on client service. At the same time we need to reduce costs and make sure that we have a lot of efficiency and productivity in the system.”

Large banking customer

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- Large banking customer

10And making heroes of IT Operations

AfterBeforeSelf service and fast service satisfies customers

AfterLarge backlog, frustrated customers

Before

satisfies customers

Automated tasks, happier more productive staff

customers

Skilled resources tied up on

Automated provisioning lowers costs and improves service

mundane tasks

Tedious and error prone process

“With Cloud computing, users can have the resources on demand IT can deliver service toresources on demand… IT can deliver service to the business at the right moment, at the right place.”

- Utility-based service provider

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11IBM CloudBurst delivers from the factory…

Features BenefitsSelf serviceSelf-service

Portal Improve serviceService Catalog

Automation Software

Pre-packed Automation Reduce costpTemplates

Built-in Virtualization

Reduce cost

Single Delivery, Installation & Price

Implementation Easy

Each of these IBM CloudBurst features and benefits are detailed on the following pages

Services

Single Support

Easy

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…Each of these IBM CloudBurst features and benefits are detailed on the following pages

12Self-Service Portal

Users can request the services they need, when they need them, for the time ythey need them

Eliminates manual processes for requesting resourcesfor requesting resources

…Improves customer satisfaction by accelerating service delivery

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13Service Catalog

Single repository for all cloud services

Allows end users to use IT services without being an expert in IT

Supports faster delivery ofSupports faster delivery of business services

Improves consistency of services

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…Improves consistency of services

14Automation Software

Resources can be provisioned in minutes versus weeks

Resources are provisioned consistently every time

Resources are quickly returnedResources are quickly returned to pool when no longer needed instead of sitting idle

Easily customizable by role

…Speeds delivery of services via easy-to-use provisioning

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15Pre-packed Automation Templates

Library of scenarios available for common provisioning tasks

Plus Web replay to record provisioning tasks once, then share with less-skilled d i iadministrators

…Saves time and reduces skill level required for provisioning

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16Built-in Virtualization

Understand virtual and physical resource usage

Dynamically manage virtual workloads to optimize resource usage

Automatically migrate virtual machinesAutomatically migrate virtual machines across systems to maintain service levels

Increases utilization for lower capital expense

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…Increases utilization for lower capital expense

17IBM CloudBurst eases the headaches of traditional infrastructure…t ad t o a ast uctu e

Single delivery

Single installation

–Quickstart services

Single price

Si l tSingle support

–Single phone number to call for all support issues

…Financing options to help conserve cash and accelerate pay back

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18Initial implementation services included

Installation & Configuration

Integrate IBM CloudBurst in data center and network

Configure local storageConfigure local storage

Set up users and security profiles

Configure virtualization resources and self-serve portal

Hands-on TrainingHands on Training

Covers broad range of management considerations

Add d i i t t d l l

…Private Cloud platform is up and running in days, supported by k l d t f

Addresses administrator and user levels

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knowledge transfer

19IBM Smart Business Test Cloud Services

Benefits:Features:

Strategy planning design and implementation servicesReduce IT labor cost by 50%+: reduce labor for configuration, operations, management and monitoring of the test en ironment

Strategy, planning, design and implementation services

Assessment of current test environment to project savings and ROI

Set-up catalog for standardized configurations monitoring of the test environment

75%+ capital utilization improvement: significant license cost reduction

p g g

Implement automated provisioning via a self-service portal

Integrate solution into overall management environment

Provide elastic scaling with advanced virtualization –Reduce test provisioning cycle times from weeks to minutes

Reduce risk and improve

Provide elastic scaling with advanced virtualization leverages existing assets

Support for IBM CloudBurst for rapid set up of cloud platform

Cp

quality: eliminate 30%+ of all defects that come from faulty configurations

Private Test Cloud

IBM Smart Business Test Cloud :customization and integration for a

IBM CloudBurst:hardware, software and services for base

comprehensive, on-premise test environment

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hardware, software and services for base cloud platform

20Two Payment Options

Monthly payments of $5,750*

Access capital (credit-qualified clients)

C h f th i t t

You can choose… OR

Upfront: $207, 387 *

Conserve cash for other investments

Better manage cash flow with predictable payments

–Single one time payment

Lower TCO through a technology lifecycle management approach

Expand your purchasing power to obtainExpand your purchasing power to obtain more within budget

Obtain what you need vs. what you can ff dafford

…Conserve cash and accelerate ROI

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* Hypothetical example using list prices. Monthly IBM Global Financing rate based on 36-month term with “Best” credit rating and Value Plan lease. Actual financing rates based on client’s credit rating, financing terms, offering type, equipment type and options. Other restrictions may apply.

21Integrated Service Delivery Platform

Integrated, Flexible, Provisioned by Request, “Fit for Purpose” IBM Platform

Datacenter Fabric Integrated IBM Service

Management

Pre-integrated (but configurable) server, storage, network

• Deep STG/SWG

Integrated switch

SVCCompute Node Compute Node

Management

Visibility, Control and Automation to transform the assets of a Data

Integrated switch Integrated switch

• Deep STG/SWG integration

Optimized for efficiency of specific workloads

Storage

StorageCompute Node

Compute Node

StorageCompute Node Compute Node

Compute Node

Compute Node

Compute NodeCenter into information that enables efficient process and compliance services to the business

• “Fit for Purpose” multi-operating system environment

Virtual I/O Server (VIOS)

Shared I/O

gCompute Node Compute NodeSolution Properties- Common User Interface- Common Reporting- Security- Manages Single systems

Scale to complex solutions

Fully integrated virtualization and system management capability

Business value: flexibility

Hypervisor

Hardware System

- Scale to complex solutions- Resilience and

Automation- Virtual Image mgmt

Business value: flexibility, platform efficiency, workload optimization

Assimilates other platforms

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22IBM CloudBurst Roadmap

Key EnhancementsExpand HW Platform to Power Systems, iDataplex, and System ZCloud Analytics and

IBM Cloudburst Future

Optimized for Dashboard capabilitiesCloud capacity PlanningEnhanced security & resiliency optionsCompliance reporting optionsI t ti ith bli

Optimized for ProductionWorkloads

Optimized for Development & Test Workloads

IBM Cloudburst Planned

Integration with public cloud offerings

Key EnhancementsRequest, Deploy and Manage VMWare, KVM or Xen virtual environmentsEnergy metrics integrated with IT service management toolsHi h A il bilitTest Workloads

IBM Cloudburst 1.1

High AvailabilityEnhanced security optionsMetering and AccountingIntegration with developer design tools from RationalSample images from Information Management

CapabilitiesS stem X BladeCenter HW Information Management

Integration with WebSphere Cloudburst

System X BladeCenter HW; scalable and modularGTS CloudBurst Quickstart ServicesRequest, Deploy and Manage VMWare virtual environmentsEnergy Utilization metricsIBM WebSphere

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Energy Utilization metricsBackup and Recovery

IBM WebSphere CloudBurst Appliance

23Let’s Get Started

Next Steps:

1. Meet with IBM Dynamic Infrastructure sales specialist for deeper discussion on IBMspecialist for deeper discussion on IBM CloudBurst

2. Participate in workshop with IBM Technical Services to review implementation plans &Services to review implementation plans & considerations

3. Receive Proposal

Visit http://ibm.com/cloud/cloudburst

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