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Ibm cognos 10

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2. CONTENTCognos10: Intelligence UnleashedSmarter Decisions , Better Results Magic Quadrants Breadth of analytic IBM Cognos10 : CapabilitiesTrade up OpportunitiesCase StudyConclusion 3. Cognos10: Intelligence Unleashed Smarter Decisions , BetterResultsto Think :Unified workspaceAll time horizonsProgressive interactionConnect with OthersDecision networksBusiness contextAccountabilityand Simply DoMobile and Disconnected A revolutionary BI workspaceIntegrated delivered on a proven platformReal-timewith seamless upgrade. 4. Magic QuadrantsSource : Gartner Aug 2011 5. Freedom to think analytics everyone can use to answerkey business questions Cognos 10 advances Combine data from any source and explore it from any perspective without limitation Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons. Expand expertise beyond traditional BI capabilities without switching tools Enable business to increase their personal productivity and independence from IT Key features Intuitive, appealing Web 2.0 interface Personalized, progressive interaction Drag-and-drop, free-form assembly Search-assisted authoring The new BI workspace supports Wizard-driven external data the way you think, so you dont Automatic access to SAP BW querieshave to interrupt your train of In-space access to planning, scenario modeling, thought to fit the softwarereal-time monitoring and predictive analytics 6. Unified workspace with greaterpower,intuitivenavigation and cleaner lookIBM Cognos Business InsightIntuitive and easy to use, ait is the single place that you go to find answers to keybusiness questions Solution Highlights Pre-assembled workspace content Search assisted authoring Drag and drop assembly Dynamically filter Quicker and deeper insight into data Seamless graduated experience 7. Breadth of analytics across historical, real-time andpredictive informationUnified Workspacedelivering breadth of analytics Analytical ReportingReal-TimeScenario Modeling Advanced Analytics Drill What is What-if What might be 8. Easy data inclusion by the business from one value, toentire data sets and external filesExternal Data : Combine external, departmental, and your own data tocorporate information resulting in broader perspectivesSolution Highlights Import external data sources intoreports or query subjects Leverage external data as report filters Publish for reuse and update Provide IT governance 9. Collaborative BI through built-in collaboration and socialnetworkingIBM Cognos Collaboration :Quickly find the people and expertise you need. Discuss and refine ideaswith colleagues, partners, and customers.Solution HighlightsEmbed of Lotus ConnectionsPost messages, share files and links to web content (both BI and external)Create and assign to-do itemsWork within Business Insight workspace to drive activities or requests foractionSend email notifications directly from an activity 10. and Simply do actionable insight everywhere at the pointof impactCognos 10 advances Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines Address challenges of compressed decision cycles with real-time analytics Integrate analytics in everyday work and in workflow to inform business processesKey features Mobile, real-time, and portable BI Mobile interaction on iPhone and iPad transforms BI from a separate task, to Interactive, disconnected reports BI informing everything you do Real-time monitoring of in-flight information Mashups Business-driven workflow 11. Platform advances to simplify and cost-effectivelyscale enterprise analytics IBM Cognos 10 delivers platform advances to: Optimize performance with in-memory processing Accelerate model design with guided workflow-driven modeling Enhance system management with more granular visibility and control Streamline lifecycle management with the ability to seamlessly upgrade 1 12. Casual Users ExecutivesFinancial AnalystsCustomers & Partners Business ManagersProfessional AuthorsCommon Business ModelData Analyst Application & Web ServersData ModelerIT Tools Security Providers & Firewalls Shared Set of Purpose-Built Services Business ContentAdministrator Data Integration & Data QualityServices ToolsAPI Platforms & DatabasesSystem Architect Open Data AccessDeveloperIBM Cognos 8 Architecture Modern and Legacy Sources Message SourcesRelational SourcesApplication SourcesOLAP Sources 13. Faster performance with in-memory processing20+ NewIBM Cognos Platform Common Business Model PatentsQuery Service IT with Dynamic Query CapabilitiesDeliver optimized access to all data Query Tools Cache Visualizati Hybridregardless of where it resides onLogs OLAPOpen Data Access Relational Solution HighlightsAdaptersAdaptersTM1 SAP BWDB2Teradata Enhanced Query Service with Dynamic Query: CubingMSASInformix SQLServer Services EssbaseOracle ODBC 64-bit in-memory optimized query generationPowerCubeJDBCwith pattern intelligence to improve performanceagainst complex heterogeneous data Messa ge In-memory calculations and aggregate operations Source Relational Application OLAPModern andsSourcesSources SourcesLegacy Sourcesfor faster compute time New optimized caching for hierarchies,members, facts, calculations and prompts forimproved report performance Initial conformance is for OLAP sources: SAP 3x faster queryBW, TM1 and Essbase. 14. Expanded deployment options include Cloud, System z,and Power Optimized BusinessSystem VirtualizationFast to install and Optimize use of run IBM Smart Private e.g. Cloudresources e.g. Cognos 10Analytics System Standardize Enterprise Software on System z& share costse.g. IBM Smart Public Leverage existing Analytics Cloud onCloudIT investment System zProvision with shift e.g. IBM Cognos 10 of CAPEX to on supported OSe.g. IBM Cognos 10 OPEX and hardwaredeployed on IBM Cloud 15. IBM Cognos10 capabilities Dash-boarding Collaboration Ad-Hoc Reporting Metadata Modeling Analysis OLAP Modeling Statistics Planning andbudgeting Score-carding BI Extensions - mobile,search 20 16. Example of Trade-up Opportunities for Consumptionand Authoring Level Roles AdministerBI Administrator BI ProfessionalAuthor BI Advanced Business Author Business AuthorBusiness AnalystBI Enhanced Consumer Consume BI Consumer BI Recipient21 21 17. CASE STUDY : THOMAS COOK 18. CONCLUSION In the past 5 years, IBM has invested US$ 14 billion in the acquisition of 24software companies. With Cognos being one of them, the overall offering starts to clearly benefitfrom some of these new technologies. Following the consolidation in the Business Intelligence market a few yearsback, when IBM acquired Cognos and SAP acquired Business Objects,Cognos clearly seems to digest well the transition into the IBM family. However, all in all, one can say that IBM Cognos 10 offers an extremelycomplete, mature, enterprise BI solution, built from the ground up on aSOA Architecture, and clearly sets a new standard for end-to-endperformance management solutions

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