IBM Cognos 8 Analysis

IBM Cognos 8 Business Intelligence

Enables more users to make better, faster decisions

• Full range of BI capabilities: all user communities receive relevant information how, when and where it is needed

• Open enterprise-class platform: IT leverages a platform that cost effectively scales to meet growing user demands

• Frameworks and proven practices: projects get off to the right start with expertise to ensure success on the journey to performance management

ReportingReporting AnalysisAnalysis DashboardsDashboards ScorecardingScorecarding

WebWebOfficeOffice

SearchSearchMobileMobile

IBM Cognos Addresses Broad Analysis Needs

Trending Slice and Dice

Trending Slice and Dice

• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected

• Sales trend analysis• Market analysis

Analytical ReportingDrill

Analytical ReportingDrill

Trending Slice and Dice

Trending Slice and Dice

Analytical ReportingDrill

Analytical ReportingDrill

Scenario ModelingWhat-if

Scenario ModelingWhat-if

• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions

• Financial analysis• Profitability analysis

Analytical ReportingDrill

Analytical ReportingDrill

• Top down view• Drillable reports• Sort top & bottom• Review then query

• Market shifts• Product ranking

Analytical ReportingDrill

Analytical ReportingDrill

Business users

Personality• Analysis isn’t their day jobs, but they seek more answers• Like formatted or simple reports and help on what to look at

Requirements• Self serve for additional insight• Access anywhere• Simple, intuitive interface

BUSINESSUSER

Why is this customer performing poorly?

Addressing Analysis – Analytical Reporting

Reporting & Query

• Guided analysis with prompted reports

• Managed pathways via context linkages (drill through, drill down, drill anywhere)

• Pre-built reports against OLAP sources

• Ad hoc analysis for BI

BUSINESSUSER

• Top down view• Drillable reports• Sort top & bottom• Review then query

• Market shifts• Product ranking

IBM Cognos 8 BI Reporting

Managed ReportingAd hoc query

Analytical ReportingDrill

Light Analysis

Drill Down and Show me the Numbers

Reporting and Dashboarding

When Analytical Reporting is not enough

Personality• Performs analysis on a more regular basis• Answers questions for others• Needs more freedom to explore information in new ways• Sometimes has their own data and calculations

Requirements• Wants to see factors that determine performance over time• Needs different views or perspectives of the same information• Wishes to group sets of locations, products in unique ways• Typically resorts to Excel to perform calculations they want

BUSINESS ANALYST

BUSINESSUSER

Why is the % growth in UK greater than Germany?

Express authoring

IBM Cognos 8 BIAnalysis

IBM Cognos 8 BI Café

• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected

• Sales trend analysis• Market analysis

Addressing Analysis – Trending

Analysis

• Deep comparative analysis

• Easy exploration by business dimensions

• Side by side comparisons

• Multiple perspectives and heirarchies

• Filtering and custom sets

• Express authoring

• MS Office integration

BUSINESS ANALYST

Trending Slice and Dice

Express authoringIBM Cognos 8 BI Café

Deep Comparative Analysis

Explore performance across multiple dimensions

Express Authoring

Express Authoring

Using the Office Mode to Access BI

Why is the % growth in UK greater than Germany?

Addressing Analysis – Trending

Café

• Leverage existing Excel skills to identify factors that affect performance from different points of view

• Navigate data as in Analysis Studio

• Save to central BI server for sharing

• Excel specific – cell based calculations, enter own data, build own formulae, etc

• Core data automatically refreshed

• Combine trusted data source and local data

• And now can access Relational dataBUSINESS ANALYST

Express authoring

IBM Cognos 8 BIAnalysis

IBM Cognos 8 BI Café

• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected

• Sales trend analysis• Market analysis

Trending Slice and Dice

When Café is not enough

BUSINESS ANALYST

Personality• Lives for analysis of lots and lots of data, usually finance data• Uses analysis to test new business hypotheses or scenarios• Loves Excel for more than a custom formula here and there• Wants to frequently restructure data and save versions of work

Requirements• Wants to use Excel for almost everything they do• Needs to create, destroy, save different versions of data• Dislikes IT systems as feel they slow down or restrict them• Sees little need to distribute results of their analyses broadly

FINANCIAL ANALYST

Why is product margin low and what-if I change my approach?

Addressing Analysis – Scenario Modelling

Scenario Modelling

• Determine new business approaches by evaluating alternate business scenarios

• Blend analysis with what-if development

• Quickly construct, deconstruct multiple models on very large data sets

• Write-back to secure governed location

• Familiar Excel interface with none of the downsides

• Integrated with Cognos 8FINANCIAL ANALYST

IBM Cognos TM1

• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions

• Financial analysis• Profitability analysis

Scenario ModelingWhat-if

Focussed(Financial Analyst)

The three styles of analysis

IBM Cognos 8 BI Reporting

Broad Usage(Consumers)

IBM Cognos 8 BI Analysis

IBM Cognos 8 BI Café

Analytical ReportingDrill

Scenario ModelingWhat-if

• Top down view• Drillable reports• Sort top & bottom• Review then query

• Market shifts• Product ranking

Trending Slice and Dice

• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected

• Sales trend analysis• Market analysis

• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions

• Financial analysis• Profitability analysis

IBM Cognos TM1

Focussed(Financial Analyst)

The three styles of analysis

IBM Cognos 8 BI Reporting

Broad Usage(Consumers)

IBM Cognos 8 BI PowerPlay

IBM Cognos 8 BI Café

Analytical ReportingDrill

Scenario ModelingWhat-if

• Top down view• Drillable reports• Sort top & bottom• Review then query

• Market shifts• Product ranking

Trending Slice and Dice

• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected

• Sales trend analysis• Market analysis

• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions

• Financial analysis• Profitability analysis

IBM Cognos TM1

User Populations for Business

BUSINESSBUSINESSMANAGERMANAGER

Fast access to relevant information to make better

operational decisions

BUSINESS BUSINESS ANALYSTANALYST

Freedom to explore and analyse data from

multiple sources

Receive scheduled, personalised content and subscribe to most

relevant to their role

CASUAL CASUAL USERSUSERS

At-a-glance view of operational and financial

performance

EXECUTIVEEXECUTIVE

Continuously monitor up-to-the minute operational KPIs to take corrective action

OPERATIONAL LINE OPERATIONAL LINE MANAGERMANAGER

FINANCIAL FINANCIAL ANALYSTANALYST

Model various business scenarios to propose

alternate plans

Reflect business needs in models and rapidly adapt

to change

DATA MODELLER & DATA MODELLER & DATA ANALYSTDATA ANALYST

Proactively maintain quality of service to business even

as user demands grow

IT ADMINSTRATORIT ADMINSTRATOR

User Populations for IT

REPORT AUTHORSREPORT AUTHORSProvide timely, quality,

relevant content to large, diverse community

CTO, ARCHITECTCTO, ARCHITECT

Fit with existing infrastructure standards and support

evolution to enterprise SOA architecture

Address business requirements and meet

SLAs within budget

IT DIRECTORIT DIRECTOR

Migration & Upgrade Services

Off-shore Services

BICC Services

Customer ResourceCenter

Online & AssistedSupport

Cognos Software Services for C8 v4

Guardian Services

Product Continuation

Full Curriculum & Training

Paths

Instructor Led

e-Learning

Thank You!

Questions?