Date post: | 20-Feb-2017 |
Category: |
Healthcare |
Upload: | lynn-kesterson-townes |
View: | 33 times |
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HEALTHCARE
TonyChief Marketing
Officer
Helping healthcare providers deliver relevant, personalized experiences at the right time & place
Market Forces Rising patient expectations Changing demographics Rapid digitization Increasing costs Growing regulatory
complexity
Marketing Challenges Data-driven insights Digital innovation Compelling interactions Cost effectiveness Lifetime engagement
IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &
digital experiences Omni-channel delivery Lower costs
For Successful Marketing Outcomes Effective campaigns Enhanced patient acquisition Patients who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth