Date post: | 12-Jan-2017 |
Category: |
Marketing |
Upload: | lynn-kesterson-townes |
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IBM Commerce Marketing Solutions
for Insurance
Today, insurance is more than B2B or B2C. It’s also C2B: customer-to-business. Insurers, put your customers at the center of everything you do.
Become a C2B insurer with IBM
In the front office: Gain customer insight Personalize relationships Provide a seamless brand
experience
CustomerShow me you know meGive me a consistent experience across channelsProvide me relevant content
BusinessAcquire and grow customersDrive revenueBuild brand loyalty
CMOUse data to drive decisionsBe agile and innovative Deliver results that grow the business faster
Expectations for insurance marketers have exploded
Technology has made more possible but not easier
I need my applications
to talk to each other.
I can’t access a single view of policyholder data across
channels.
It is too hard to offer relevant offers and content to my
policyholders.
“ ” “ ””
Getting the right analytics to inform interactions in real time is
difficult. ”““ It is too hard to provide
a consistent experience across
channels“ ”I can’t react to my
policyholders in real time. ”“
A new way to work for marketers in insurance organizations
Agility: Freedom to innovate
Analytics: Use analytics for impact
Design: Collaborate to create experiences
Together with our clients we defined a framework for insurance marketing
IBM Marketing Solutions
IBM Marketing Software
IBM MarketingCloud
Rapid time to value
Subscription based
Multi-tenant SaaS
Robust integration platform
Highly scalable
Deployed on premises
SharedCapabilitiesNew innovations
Continuously improving
Cross platform
Octagon InsuranceOctagon, an early-stage European insurance company used IBM Marketing Solutions to enable the online marketing team to review replays of specific user sessions and quickly uncover why customers were dropping out of the online application process.
22%
40%
increase in conversion rates
reduction in validation errors 330%
Overall ROI
© 2015 IBM17
18 © 2015 IBM
A
A French InsurerA French insurance company uses IBM Marketing Solutions to eliminate the complexity from developing profitable email campaigns and aggregate disparate customer date into a single view while also enabling marketers to use analytics to segment customers down to the most specific marketing criteria.
50%
60%
email open rate
reduction in email costs 2x increase in
growth revenue
HumanaHumana is using IBM Marketing solutions to engage their members with personalized, meaningful, timely and relevant communications.
180%
Increase in email open rates 12M
Members provided with relevant communications
© 2015 IBM19