Date post: | 27-Jul-2015 |
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Presentations & Public Speaking |
Upload: | ibm-customer-engagement-solutions |
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Please Note:
• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.
• Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.
• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract.
• The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
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Improving The User Experience
There’s one key to our future growth:
the client experience
- Ginni Rometty
Understand
• Design + Product Management + Development Collaboration• Hills frame the problem and identify opportunities for enhancing the user
experience.
Explore
• Ideation to shift thinking for prioritization of design and engineering scenarios.• Define concepts.
Prototype
• Harden concepts into artifacts to be evaluated and refined into final user interfaces.• Helps to focus the team around core concepts and gain rapid feedback.
Evaluate
• Checkpoint for feedback review with usability tests, sponsor users. Continued feedback cycles for regular iterations.
IBM Customer Experience Solutions Platform Direction
12 May 20158
Next Generation Digital Analytics
• IBM Design Thinking driven UI/UX update
Journey Analytics
• New service focused on aggregate and individual views of omni-channel customer engagement
Tealeaf on Cloud
• Complete deployment of Tealeaf but as SaaS
Customer Analytics Platform in the Cloud
• Universal Behavior Exchange
• “Analytics Inside”
Improved Usability
Improved Performance
Responsive Design
Unified Digital Analytics
User Experience: Next Generation Digital Analytics
Project Goals:
User Experience: Next Generation Digital Analytics
Improved Usability: Dynamic Report Building Workflow
User Experience: Next Generation Digital Analytics UI
Improved Performance:
Simplify & Streamline Navigation More efficient chart / graph widgets
1 2
Move from Flash based UI to HTML 5 with responsive
design
3
User Experience: Next Generation Digital Analytics UI
Improved Performance: Iterative report development
Refresh report view when:
- Metrics are added / removed
- Breakouts are modified
- Visualizations changed
User Experience: Next Generation Digital Analytics UI
Responsive Design: Move from Flash based UI to HTML 5
User Experience: Next Generation Digital Analytics UI
Unified Digital Analytics: Best Practice + Ad Hoc Reporting in one UI
ONEUI
View Best Practices Reports
Create a custom ad-hoc report
Report on real-time metrics with
enhanced visualizations
Perform deeper analysis directly
from Best Practice Reports
Manage common interface for all
digital marketing activities
Benchmark competitive data
within Best Practices and Ad-
Hoc Reports
Unified Digital Analytics: Unify the disparate services and disjointed UI‟s that
span the Digital Analytics suite
User Experience: Next Generation Digital Analytics UI
User Experience: Next Generation Data Architecture
Remove Digital Analytics Limits
Improved Report Query Performance
Unify Digital Analytics & Explore
Project Goals:
User Experience: Next Generation Data Architecture
Remove Limits: Alleviate restrictions on date ranges for report queries
User Experience: Next Generation Data Architecture
Improved Queries: Client managed job queue
• Set relative job priority & reorder current job queue
• Automatic disablement of un-used reports
Unified Backend: Best Practice + Ad Hoc Reports from one system
User Experience: Next Generation Data Architecture
User Experience: Next Generation Data Architecture
Data Architecture: Unified Backend
1. Consistent Data Retention Policy
• Allow as much data retention as each client requires
• Support back processing for the entirety of the client‟s data retention policy
• All report types support extended historic ad hoc analysis
• Increased duration for any „one-time‟ ad hoc report query
2. Support expanded set of data joins (i.e., ‘breakout’ combinations)
• ex. combine product view w/ product shop and order information
• “or” joins across segment criteria types
Rolling Beta Release Targets: both in terms of clients & functionality*
“Preview” <view; workspace; build hills>
Sponsor Clients Beta 1.0: <Preview + DA report hills>
Sponsor + Beta Test Clients
Beta 2.0: <Beta 1.0 + segment hills>
Select Clients + Business Partners
Beta 3.0 <Beta 2.0 + Best Practice Hills>
Select ClientsGeneral BetaAll Clients
Dec 2014
Mar 2015
June 2015
Apr 2015
May 2015
* All target dates and content are subject to change
Next Generation Digital Analytics Beta Rollout