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®

IBM Software Group

© 2005 IBM Corporation

Information on demand & Informix

Steven MillerWorldwide Brand Manager – Information Servers StrategyInformation Management Division

IBM Software Group | InfoBahn 2005

2

AgendaInformation Servers Market Dynamics

IBM SWG and Information Management Strategy

Informix Portfolio Strategy

IBM Software Group Product Interoperability

Questions & Answers


3

Using the power of integrated information

Gaining insight from information


4

Structured Calculations

Data Processing Transactions

Modular Components

Dynamic Definition and Operations

Traditional

StoreData

The InternetOpen Standards

ConnectivityFlexibilitySimplicity

EnableAccess

On Demand

ProvideInsight

IT Evolution: Providing Deeper Business Value


5

On Demand Business Defined

An enterprise whose business processes —integrated end-to-end across the company and with key partners, suppliers and customers —can respond with flexibility and speed to any customer demand, market opportunity or external threat.


6

What do customers care about?

Improve Operational Efficiency

Reduce Production Costs

Reduce Admin Costs

Reduce Sales/Mktg Costs

Improve Employee Productivity

Improve Employee Access to Info

Integrate Supply Chain

Capture Customer Data

Get Closer to Customer

Improve Customer Retention

Promote Customer Self-Svc

Reduce Time to Market

Protect Privacy

Manage Risks

Comply w/Regulations

Other

78%

42%

54%

37%

57%

47%

26%

53%

41%

31%

22%

23%

26%

26%

30%

11%

Info Mgmt

69%

50%

45%

35%

53%

47%

28%

48%

40%

39%

35%

33%

31%

30%

27%

4%

All M/W

Cos

t-driv

enM

arke

t-driv

en


7

Companies Need Integrated And Tailored InformationCompanies recognize that management of information is critical to

success, with 70% indicating that information is a major asset requiring significant investment. *

* Source: CFO Survey: Current state & future direction (September 2003) – IBM Business Consulting Services

While companies believe that the information they receive is timely, reliable and consistent…

…Just one third believe the information is easy to use, tailored, cost effective or integrated.

32

33

35

36

48

53

64

71

79

0 20 40 60 80

Integrated

Easy to use

Cost-effective

Tailored/Customized

Accessible

Highly relevant

Consistent

Timely

Reliable/Accurate

Information Adequacy *% Companies Satisfied


8

Client Business Challenges

65

56

46

61

56

46

46

41

41

48

45

45

40

41

67

54

38

56

56

41

39

36

51

47

41

40

38

44

Grow revenue profitably

Better understand and meet customer expectations

Focus on business innovation for comp. advantage

Improve efficiency of business processes

Increase employee productivity

Attract/motivate/retain talented employees

Increase flexibility of business processes

Work efficiently with suppliers, partners, customers

Organize/analyze/use vast amounts of information

Improve utilization and management of IT resources

Secure operations, IT infrastructure, and privacy

Increase flexibility of IT infrastructure

Manage risk, regulatory compliance, bus. controls

Ensure continuity of business operations

KEY: = significantly higher rating

IT O

ptim

izat

ion

/ B

usin

ess

Res

ilien

ce

Percent Rating Important (8, 9, or 10)

Mid-Market

Large Enterprise

Prod

uctiv

ityG

row

th /

Inno

vatio

n• Clients are focused on Growth / Innovation, Productivity and IT Optimization / Business Resilience• Top client challenges are fairly consistent between large enterprise and mid-market, IT and LOB, and

across countries and industries


9

Total IT Industry$1.4T

04-08 CGR: 6.9%

Total IT Industry$1.4T

04-08 CGR: 6.9%

Middleware$82B

04-08 CGR: 7.4%

Middleware$82B

04-08 CGR: 7.4%

7% People Prod.

34% 34% Information Information

ManagementManagement

23% Integration & Infrastructure

6% SW Devel.

52% Services

15% 15% SoftwareSoftware

33% Servers & Storage

30%InfrastructureManagement

04-08 CGR

04-08 CGR

7.0%7.0%

7.1%7.1%

9.0%9.0%9.0%

5.5%5.5%

8.4%8.4%

Information Management: The Largest, Fastest Growing Middleware Opportunity.

Source: IBM GMV2H04

54%Packaged

Applications

40%40%MiddlewareMiddleware

6% Operating Sys.

> $25B in 2005> $25B in 2005

Software Market $218B

04-08 GCR 6.6%

Software Market $218B

04-08 GCR 6.6%


10

IBM Software Group and Information Management Strategy


11

Gaining Insight from Information & Turning Data into Information

Empowerment

Integration

On Demand


12

IBM Middleware: Powering on demand businessAn open and flexible information infrastructure is among the

infrastructure services for implementing a service oriented architecture

Information served to multiple applications

Information served within applications


13

100% of information available for serving customers, making decisions, and taking action

IBM Information Servers: Delivering a new generation of information services

Business InsightInformation mining and analysis, Identity resolution

Information IntegrationFind, Federate, Transform, Place, Publish

Information Lifecycle ManagementData, Web, Documents, Records

Information StorageStore, Search, Update, Retrieve

IBM Information Servers

Master Information ManagementClean and Trusted information, Global data synchronization

AdministrationToolsDeployMonitor

OptimizeDispose

DevelopmentToolsModelDesignDevelop

Test


14

EMCDocumentum

FileNETNCRTeradata

MicrosoftOracleIBM

Integrated Development Tools

Systems Management

Content Management

Information Integration

DB2 Tools

DB Business Intelligence

DB Servers -Transactions

Information Management

Collaboration

Application Integration

IBM Delivers the most Comprehensive Platform for e-business on demand

DB2

Lotus

WebSphere

Tivoli

Rational

WebSphere

IDS


15

Providing Solutions: Partnering for Applications, Tools & Skills

13,000 Partners - 40,000 Applications

Providing Skills, Tools & Applications

Transactions, BI, CM, Integration

13,000 Partners - 40,000 Applications

Providing Skills, Tools & Applications

Transactions, BI, CM, Integration


16

SWG StrategyThe On Demand Operating Environment enables customers to build their on demand e-business

Autonomic Middleware dramatically reduces operational costs for our customers

Open Standards protect customer investment

Service Oriented Architecture (SOA) and Componentization Architectures enable horizontal & vertical integration

Eclipse underpins a uniform IBM Software Development Platform

Use Linux as a disruption to create new opportunities for IBM Middleware

World Class Support and Services ensure customer success


17

What are the analysts saying?“… completeness,

creativity, and accuracy of

information … is determined by the

level of value added to data by its data

mgmt and data integration

components.”

“Data Mgmt & Data Integration are key pieces of an overall

approach to dataArchitecture.”

“Creating a single, rationalized data architecture … is critical for long-

term flexibility and optimal business

value. ”

Gartner Research Note Philip Russom – Forrester Ted Friedman – Gartner


18

Questions to Ask YourselfStoring data… or leveraging information?

Decisions based on cost containment… or strategic value?

Regulatory requirements an expense… or an opportunity?

Isolated islands of data… or share integrated information?

Spend more time looking for information… or using it?

Reporting your business’s history… or shaping its future?

Are you turning your information into actionable insight?


19

Database Portfolio Strategy


20

IBM’s Strategy: Enable Our Client’s Information Infrastructure

Embrace the Development Community

Your choice of development environment

JAVA, .NET, PHP/Perl, …

Technology Investments

AcquisitionsAccelerate Our Portfolio

Information Server Leadership

DB2IMSIDS Cloudscape

Deliver High Value SolutionsThrough Business Partners

ISV Solutions

Business Intelligence / Data Warehousing

Content Management


21

Our Target Database Markets by UsageMicro / Pervasive

Lite Embedded

Industrial Strength Embedded

IT Infrastructure

Data Marts / Data Warehouses / Business Intelligence

Information Integration


22

Database Market Segmentation

Shared Requirements

High Availability

Security

Flexible development capabilities

Developers have heavy influence over database decision

Ease of use of development tools is a major crite

ria

Shared Requirements

High Availability

Security

Flexible development capabilities

Developers have heavy influence over database decision

Ease of use of development tools is a major crite

ria

9.0

Infrastructure MarketEnd customer selects a databaseDatabase decisions are often “strategic” decisionsVendors, ISVs, xSI all may influence decisionSkills & Staffing Requirements are major

considerations as both heavily influence TCO calculations

Customers generally want a high degree of control over the database

Scalability (head room) is very important

EmbeddedEnd customer purchases a solution

ISV or Technology Partner selects databaseTechnical Product Capabilities Open the door

Final selection is heavily weighted towards price, contract terms, and ease of doing business with the vendor

Ideally end-user has no control over the database or any database skills requirements. Any database management operations are

executed via the Application


23

IBM Database Strategy

IDS

IDS

DB2

IDS

DB2

IDS

DB2

IDS

DB2Share

d Technology

8.0

8.1

8.2

9.0

9.3

9.4

10.0

vNext

Infrastructure MarketDB2 UDB

Lead With DatabaseIntegrated ISVs

IDSKey IndustriesExisting Customers

Embedded MarketIDS

Lead with DatabaseNew Regional ISVs, SIs

SMB, Retail, Government, TelcoU2

DB2 Everyplace


24

IBM OEM/Embedded Database Portfolio

Micro {

Product Flexibility: Increasing Footprint, Increasing Capability, Performance, Scalability, & Control

CloudscapeCloudscape

DB2 EveryplaceDB2 Everyplace

IDS 9IDS 9

Target: Micro databases, mobile devices

Target: industrial strength transactional, embedded applications

Target: Lite Embedded Data Driven Applications for Eclipse / Java Developers

Integrated RuntimeIntegrated Runtime

OEM/Embedded Products

U2U2 Target: MultiValue embedded vertical applications for SMB

Lite {

MultiValue {

Industrial Strength {


25

IBM Informix Product Roadmap

2005 2006 2007 2008 20092004

IDSvNext

IDSv10.0

Plan:IDSvNext+

XPSv8.50

XPSv8.51

Red Brickv6.3

Red Brickv6.x

OnLine v5.2

SE V7.25

C-ISAM v7.26

4GL v7.32 RAD v5.1 RAD v6.x

CSDK v2.90 CSDK vNext

UniVerse v10.1UniData v6.0

UniData v7.x UniVerse v11.xUniData .next

Continued Platform and OS support through Fixpacks

RAD v7.x

DataBlades

CSDK vNext+

Continued support with IDS vNext

DRDA

EGM

IBM ConfidentialIBM Confidential


26

Announcing IDS Express

IDS provides a robust relational database with low administrative overhead that is:Simpler and less complex than the competition. Easily embeddable into your application, such that our common end customer can concentrate on your solution, not database management. Easy to install and deploy - the database installs silently within your application, is simple to configure and can be easily managed via your application. Easy to integrate with your application providing faster time to value - comes with PartnerWorldsupport structure, and results in faster time to market the combined solution

Flexible and provides a choice in programming environments, IDS Express provides deep support of both Java/Eclipse and Microsoft .NET IDEs. Scalable on demand - as business grows, so can the underlying databaseExtensible - with other IBM Software Group middleware, such as, Lotus® for collaboration, Tivoli® for management and WebSphere® for dynamic e-business

Supported Platforms: Windows, Linux

Designed with the mid-market in mind, IDS Express combines a self-managing database engine that provides power, function, and reliability with simplicity in packaging, installation and deployment.

IDS needs no army of DBAs. IBM Informix products run efficiently, without a lot of money and without a lot of interference. I can’t say that about Oracle.

—Sean Durity, IT Manager, CornerCap Investment Council


27

IBM Informix and IBM Middleware Integration

InformixDynamic Server

V10.0

ApplicationDevelopment

Business Integration

CollaborationInformation

ManagementWebSphere Application ServerWebSphere Portal ServerWebSphere Information IntegratorWebSphere MQWebSphere Business Integration –Message Broker

Rational Web DeveloperRational Application Developer

DB2 Content ManagerDB2 ToolsDB2 Table EditorDB2 EveryplaceDB2 AlphaBlox

Lotus WorkplaceLotus Enterprise Integration for Domino

Extending theValue…

Tivoli Data Protection for InformixTivoli Monitoring for Databases

System Management


28

Are You Connected?WatchIT video series at www.watchit.com/informix or

www.thesoftwareinstitute.org1. IBM Informix Software: Portfolio Update and Future Directions 2. IBM Informix Software: Database Technology in Everything You Touch3. Coming Soon – 3Q2005

International Informix Users Group at www.iiug.orgWorldwide network of Informix users

Informix Instant Answers from [email protected]

Informix Platform Roadmap http://www-306.ibm.com/software/data/informix/pubs/roadmaps.html

Informix Product Life Cycle (PLC) Roadmap -http://www-306.ibm.com/software/data/informix/support/plc/

DM Today Newsletter - http://www-3.ibm.com/software/data/db2infonews/

SWG and IDS Compatibility Guidehttp://d25web1.torolab.ibm.com/db2info/dmcusdel.nsf/dm/informixcompatibility


29

Summary

Informix Dynamic Server is IBM’s flagship database for industrial-strength, embedded solutions

Roadmaps and plans are in place, ensuring a strong future

Deeper and wider integration with other IBM products underway

Business Partner commitment


30


31


32

Helpful Contacts

Informix Partner Channels ManagerGlenda Albertson1-512-473-8123 T/L: [email protected]

Informix Direct Channel ManagerChristine Normile1-877-252-5399 T/L: [email protected]

Informix Program ManagerBruce Weed1-914-766-1717 T/L: [email protected]

Informix Product ManagerOmkar Nimbalkar1-650-926-1976 T/L: [email protected]

IDS Product ManagerFrederick [email protected]

IDS Brand Manager (acting)Christine Normile1-877-252-5399 T/L: [email protected]

WW Informix Technical EnablementMark Scranton1-303-395-3622 T/L: [email protected]

WW Informix Sales SupportDanilo Novelli1-305-442-3604 T/L: [email protected]


33

Executive Letter to Customers and Business PartnersDear Customer or Business Partner, I wanted to take this opportunity to give you an update on IBM's strategic direction for Informix® software. Your existing Informix database software investments will be extended in future releases. IBM remainscommitted to the Informix platform, and we're backing up that commitment by investing to support andenhance the Informix software portfolio as technology evolves. We're basing this investment on the posi-tive feedback we've received from Informix end users, our business partners, and the analyst community. The current Informix enhancement plan outlines product strategy through the year 2010. One of the keysto this strategy is R&D investment for integrating Informix across the IBM software portfolio—Lotus, Ra-tional, Tivoli, WebSphere, and, of course, DB2 Information Management software. Your IBM representa-tive can discuss the details of this plan with you. We've based this strategy on what you've been telling us. We understand that you want to be able to useInformix solutions to make your business On Demand. As a result, IBM will continue support for the worldwide ecosystem of Informix application providers, solution providers and resellers. And you'll con-tinue to enjoy the flexibility of running Informix on your choice of hardware and operating system plat-forms. We've built superior feature and function enhancements into Informix Dynamic Server (IDS) version 9. It’sthe fastest, most reliable and most scalable IDS database ever. Transportation Clearinghouse and the El Salvador Tax Authority are just two of the many clients who have successfully moved from IDS version 7to version 9, and can attest to the ease of migration we've built into IDS. The move to IDS version 9 isfaster and easier than ever before. You can read more about these clients at the Informix IDS web site(www.ibm.com/software/data/informix/ids/). IBM has the largest R&D organization in the world. Since Informix software became part of the IBM familyIBM R&D has delivered significant improvements to Informix's overall capabilities. IBM's depth of innova-tion, superior service and support, solutions integration, adherence to standards, strong business partner-ships, and solution value remains unmatched. Perhaps most importantly, our people remain un-matched—the IBMers you work with every day who are dedicated to your success. I am personallycommitted to the success of your business, and to delivering the best available technology to support your current IT investment. Thank you for continuing to work with IBM. We will keep working hard to deliver you leading edge tech-nology in support of your business objectives. Sincerely,

Janet Perna General Manager, DB2 Information Management Solutions IBM Software Group


34

Trademarks and Disclaimers© Copyright International Business Machines Corporation 1994-2003. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country. The following terms are trademarksor registered trademarks of International Business Machines Corporation in the United States, other countries, or both:

IBM iSeries OS/400 InformixWebSphere

IBM(logo) pSeries AIX Cloudscape MQSeriese(logo)business xSeries DB2 DB2 Universal Database CICSNetfinity zSeries OS/390 IMS

Lotus, Domino, Freelance Graphics, and Word Pro are trademarks of Lotus Development Corporation and/or IBM Corporation in the United States and/or othercountries.

Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft, Windows, Windows NT, andthe Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ActionMedia, LANDesk, MMX, Pentium and ProShare aretrademarks of Intel Corporation in the United States, other countries, or both. UNIX is a registered trademark of The Open Group in the United States and othercountries. Other company, product and service names may be trademarks or service marks of others.

Information is provided "AS IS" without warranty of any kind.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actualenvironmental costs and performance characteristics may vary by customer.

Information in this presentation concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publiclyavailable sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken frompublicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm theaccuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to thesupplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Contact yourlocal IBM office or IBM authorized reseller for the full text of the specific Statement of Direction.

Some information in this presentation addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment tospecific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements.The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' futureplanning.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance thatany user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storageconfiguration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvementsequivalent to the ratios stated here.

Copyright International Business Machines Corporation 2003. All Rights reserved.Note to U.S. Government Users - Documentation related to restricted rights-Use, duplication ordisclosure is subject to restrictions set forth in GSA ADP Schedule Contract and IBM Corp.

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