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IBM’s Perspective on e-learning

Gareth GreenwoodE-Learning Evangelist IBM SWG EMEA

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The human evolution ….

Worried

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Why is Learning Now So Important in Adult Life

Human capital has replaced physical capital as the source of organizational value

Many employees require ongoing training to maintain skill levels to meet current job requirements

Extending learning or information dissemination beyond the enterprise can strengthen relationships with partners, suppliers and customers

And e-learning is the critical evolutionary change to the learning paradigm that can revolutionize how organizations implement learning.

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Workplace trends are affecting the future of learning

“At least 80% of employeelearning happens in theworkplace…”-U.S. Department of Commerce

• More fluid, dynamic teams to address opportunities and innovate• Intellectual Capital becomes an even more critical asset• Employers become educators as innovation accelerates

existing expertise is quickly outdated opportunities for professional development highly valued need to foster creativity, intellectual strength, skills in life-long learning

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Analyst Comment: Learning in the Workplace

“Organizations clearly value employee training and learning as a critical way to maintain a workforce that helps meet business goals… Learning and work will continue to blend, eventually becoming seamless, symbiotic activities, one requiring the other for success. As learning becomes embedded in the life of workers, the LMS becomes an essential enterprise-wide application that not only tracks all kinds of learning but also determines employee skill gaps and identifies appropriate learning.“

Giga, Market Overview: Learning Management Systems, Sept 2003

IBM Confidential

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Corporate learning is going through a change………Learner -centric

Content -centric

Traditional

Formal“classroom”

Informal“just-in-time”

Tutorial Learning

Classic soft-skill development approach

Collaborative work on a problem or issue

Coaching/mentoring

Learner sets curriculum

Integrated contextuallearning

Learning System part of Workplace

Immersed in job function

Closely related to job role

Focused on overall organizational development

Knowledge Transfer

Read or study a knowledge nugget; a book, a web site, a video, a PODCAST

Exploit public search engines, e.g. Google, ASK

Standalone LMS

Prescriptive Learning

Traditional formalized approach to all learning activities

Increasing integration between learning and work

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Based on original Forrester Research article April 2004

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Learning and Knowledge Management will be integrated and embedded within the context of work

A substitute for instructor led or

class room learning

A blended form of

delivery

E-learning is embedded to be delivered at the point of need and in a given context

ManagingInformation, Content and

Decision Support

The discipline of codifying experiences for efficient delivery

Knowledge is delivered at the point of need thru a combination of tacit and

embedded means

Past (Access)

Present(Integration)

Future(On Demand)

E-learning

KnowledgeMgmt.

Key Improvement:Learning driven by learner and context

Key Improvement: Matching expertise and

experts to the need

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So in the future learners will be empowered to shape and better control their learning experiences………

Trainer

Creator

Facilitator/ Mentor

SME/Learner

Institution

ManagersSME

Learner

Today Tomorrow

SME

Instructor

LearnerLearnerLearner

Instructor

ExternalSMEInstitution

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Modes of e-learning

Self paced; non-interactive – static content, read it, see it, hear it.

Self paced; interactive – content that interacts with the learner (this is what most people think of as e-learning)

Asynchronous Collaborative Learning – forums, threaded discussion, BLOGS, WIKIS

Synchronous Collaborative Learning – chat, IM seminar, e-tutorial, Virtual Classroom

Of course e-learning can be delivered in a formal or informal context.

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Learn from Collocation Get together, Build Communities & Relationships, Live it, Do it

StrategyStrategy TechnologyTechnology

Learn from InteractionExamine it, Try it, Play it

Learn from Collaboration Discuss it, Practice it with Others

Learn from InformationRead it, See it, Hear it

Face-to-Face

Multimedia

Collaborative

Internet

Experience Based Learning

Collaborative Learning

Interactive Learning, Simulation, and Games

Performance Support & Reference Materials

Learning Labs, Classroom, Mentoring, Role Playing, Coaching, Case Studies, Expert Presentations, Motivational Speeches

Live Virtual Classroom, e-Labs, Collaborative Sessions, Real-time Awareness, Live Conferences, Teaming

CBT/WBT Modules, Self-Directed Learning Objects,Interactive Games, Coaching & Simulations

Web Lectures, Web Books, Web Conferences,Web Pages, Videos...

Copyright IBM

MethodsMethods

IBM 4-Tier Learning Model

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IBM’s Workplace Collaborative Learning Product…. Pushes learning to users based on

job responsibilities or skills development needs

Delivers powerful collaborative tools for blended learning experiences

Helps close skills gaps through personalized learning plans

Streamlines the management of training programs, resources and courseware

Delivers learning to mobile and multilingual audiences, wherever they are located

Enables employees to manage and monitor their own training activities

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Collaboration/Search/DiscoveryCollaboration/Search/Discovery

Enabled

Experienced as part of work

Learning ManagementSystem

Learning ManagementSystem

Course CatalogCourse Catalog

Formal Takes place separately

from work

Prescribed Prescribed Collaboration/SearchCollaboration/Search

Embedded

Transaction Workflow

Transaction Workflow

BPM

Entrenched within work

User Process Workflow

User Process Workflow

Artifacts

Timely/RelevantTimely/Relevant

Types of Learning in the Future Enterprise

In the next few years IBM will introduce Enabled and Embedded learning capability in its e-learning platform products

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IBM & Learning Software: Marketplace Strength IBM’s commitment:

We have been providing learning software solutions for 8+ years

We provide collaborative tools that can be used in the learning context.

We provide specialist Learning Management software that integrates out of the box with our collaboration tools.

IBM as an e-learning leader and innovator:IBM’s Workplace Collaborative Learning product in Gartner 2004 LMS magic quadrant. Only recognized major software vendor in this quadrant.

Continued presence in the 2005 Gartner LMS magic quadrant.

Gartner: "Of the powerhouse vendors, IBM appears to have done the best job of getting its sales force to extol the value of e-learning to its clients."

Source: Gartner, Magic Quadrant for e-Learning Suites, 2004 and Magic Quadrant for Learning Management Systems.

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Finally the human evolution …

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The End

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