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Th
e Deal
The Brainsof a
Smarter Planet
About
Andrew ManbyDirector, Marketing Big Data & Analytics, IBM Software
IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011
Studies show that organizations competing on analytics outperform their peers
Studies show that organizations competing on analytics outperform their peers
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substantially outperform
Studies show that organizations competing on analytics outperform their peers
Studies show that organizations competing on analytics outperform their peers
1.6x Revenue
Growth2.0x EBITDA
Growth2.5x Stock Price Appreciation
IBM IBV/MIT Sloan Management Review Study 2011Copyright Massachusetts Institute of Technology 2011
business initiativebusiness initiative
BUSINESS IMPERATIVEBUSINESS IMPERATIVE
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Key Business Imperatives for Insight
Create new business models
Optimize operations and reduce fraud
Attract, grow, retain customers
Transform financial
processes
Manage risk
Improve IT economics
Big Data & AnalyticsBig Data & Analytics
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Create new business models
(CEO)
Optimize operations; counter fraud & threats
(COO)
Attract, grow, retain customers
(CMO)
Transform financial &
management processes
(CFO)
Manage risk
(CRO)
Improve IT economics
(CIO, CDO)
Key Business Imperatives for Insight
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Attract, grow and retain customers
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Optimize operations
Leverage Machine Generated Data
• Identified root cause of equipment failure
•Avoided multi-million dollar replacement
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Manage risks and threats
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Transform financial and management processes
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Mueller Inc.
reduction ofmanufacturing
waste
30% ROI113%
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Create new business models
Predictive Asset Maintenance•Capture equipment sensor data to identify potential service needs and offer pre-emptive maintenance
Precision Agriculture•Leverage weather, soil sample and GPS location data to help farmers determine where and when to best plant and harvest crops
Business BenefitsDeliver services directly to customers
Optimize output of fields
Avoid equipment downtime
Reduce spare parts inventory
Business BenefitsDeliver services directly to customers
Optimize output of fields
Avoid equipment downtime
Reduce spare parts inventory
Agricultural equipment manufacturer uses Big Data to engage with clients in new ways
While data collection has become 24x7.Decision making
IS NOT.
Heart Beats: 1 value/hour (7,799 lost)
Breathing: 1 value/hour (2,099 lost)
Blood Oxygen Levels: 1 value/hour (3,599 lost)
ECG: 1000 readings/sec (86,400,000 lost)
Volume Variety Velocity Veracity
Data at ScaleTerabytes to
petabytes of data
Data in Many Forms
Structured, unstructured, text,
multimedia
Data in MotionAnalysis of
streaming data to enable decisions
within fractions of a second.
Data UncertaintyManaging the reliability and
predictability of inherently imprecise
data types.
Velocity IS the game changer: It’s NOT just how fast data is produced or changed, BUT the speed at which it must be
received, understood, and processed.
There’s a shift in the CIO’s office, from mostly spending money
to save money,to spending money
to make money.
By 2017, CMOs will spend more on IT
than CIOs.IDC
“GM IT Goal: Boost IT’s measurable payoff by 10x, handle 2x the projects, and get them done 3x faster. The DW incorporates both cutting edge Hadoop technology as well as more traditional MPP technologies historically used for data warehousing. For Hadoop, GM has deployed IBM’s BigInsights platform [the IBM non-forked Hadoop distribution – 1.1PB cluster – 55 of 200 data marts moved].”
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Be More Right, More Often
What didI learn,
what’s best?Cognitive
What action should I take?
Decisionmanagement
Why did it happen?
Reporting, analysis, content
analytics
What could happen?Predictive analytics
and modeling
What is happening?
Discovery andexploration
New/Enhanced Applications
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Harness All Available Data Harness All Available Data
Information Integration & Governance
Systems Security
On premise, Cloud, As a serviceStorage
New/Enhanced Applications
All Data
What action should I take?
Decision management
Landing, Exploration and Archive data zone
EDW and data mart
zone
Operational data zone
Real-time Data Processing & Analytics What is happening?Discovery and
exploration
Why did it happen?
Reporting and analysis
What could happen?Predictive
analytics and modeling
Deep Analytics data zone What did
I learn, what’s best?
Cognitive
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Where there is data, there is potential
for breaches and unauthorized access.
Where there is data, there is potential
for breaches and unauthorized access.
© 2014 IBM Corporation22
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Complete Integration of Data Privacy and Security
De-indentify sensitive data on
demand
Deploy centralized controls for real-time monitoring
Encrypt data with negligible
performance impact
Remove sensitive data from
documents
Automate detection of
sensitive data
Mask with pre-build functions or customize
Mask consistently across systems
Policy-based controls to detect unauthorized activity
Vulnerability assessment & change auditing
Encrypt files and structured data
Unify policy and key management for central administration
Increase efficiency via automation and reduce cost of manual redaction
Control the data viewed by each user
Classify sensitive data types
Discovery hidden data relationships
Optim Discovery & Guardium
Optim Data Masking & Data Privacy for Hadoop
Guardium Activity Monitoring
Guardium Data Encryption
Guardium Data Redaction
Discover & classify sensitive data
Mask structured & unstructured data
Monitor database & hadoop activity to
assess vulnerabilities
Encrypt structured and unstructured
data
Redact data in documents & forms
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Demand that complexity is placed behind
the glass and move decisions from the elite few to the
empowered many.
Demand that complexity is placed behind
the glass and move decisions from the elite few to the
empowered many.
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Big Data & Analytics in the Cloud
NEW ECM solution delivered on SoftLayer
Accessible on any browser, desktop and mobile device
Provides replacement for consumer "sync & share" solutions
IBM Navigator on Cloud
IBM Navigator on Cloud
IBM Cloud Business Solutions
IBM Cloud Business Solutions
NEW SaaS bundles of existing on-premise solutions
30/70 custom integration and pre-built SaaS offering
Subscription based pricing, typically over 3 years
IBM Concert for Performance Management
IBM Concert for Performance Management
Collaborative, analytics experience
Adds support for Incentive Compensation Management
NEW localizations for French, German, Simplified and Traditional Chinese…
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IBM Bluemix – it’s All About the Data
CloudantSQL Database MobileData Time SeriesDatabase
Analytics for Hadoop
Analytics Warehouse
GeospatialAnalytics
Reporting
IBM delivers a governable and consumable
Big Data and Analytics platform that’s steeped in
analytics for data in-motion and data at-rest calledWatson Foundations
© 2014 IBM Corporation28
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IBM Watson Foundationsprovides the essential software capabilities
Discover fresh insights
Operate in real time
Establish trust to act with confidence
WATSON FOUNDATIONS
DecisionManagement
Planning &Forecasting
Discovery &Exploration
Business Intelligence & Predictive Analytics
ContentAnalytics
Information Integration & Governance
Data Mgmt & Warehouse
HadoopSystem
StreamComputing
ContentManagement
WATSON FOUNDATIONS
DecisionManagement
Planning &Forecasting
Discovery &Exploration
Business Intelligence & Predictive Analytics
ContentAnalytics
Information Integration & Governance
Data Mgmt & Warehouse
HadoopSystem
StreamComputing
ContentManagement
WATSON FOUNDATIONS
DecisionManagement
Planning &Forecasting
Discovery &Exploration
Business Intelligence & Predictive AnalyticsBusiness Intelligence & Predictive Analytics
ContentAnalytics
Information Integration & Governance
Data Mgmt & Warehouse
HadoopSystem
StreamComputing
ContentManagement
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IBM Big Data & Analytics Portfolio
Innovative: Easy to consume
Complete: Enterprise-ready
Fast: Start anywhere and grow
Unique: Fuels journey to Cognitive
Sales Marketing Finance Operations HRRisk ITFraud
IBM Watson ™ and Industry Solutions
SOLUTIONS
STRATEGY & ANALYTICS SERVICES
BIG DATA & ANALYTICS INFRASTRUCTURE
WATSON FOUNDATIONS
Sales Marketing Finance Operations HRRisk ITFraud
IBM Watson ™ and Industry Solutions
SOLUTIONS
STRATEGY & ANALYTICS SERVICES
BIG DATA & ANALYTICS INFRASTRUCTURE
WATSON FOUNDATIONS
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IBM Continues to InvestFuel the way people work
Realize the full value of data
Speed innovationand execution
TransformAdoption with Cloud
Continuously Curate Information
Deepen Business Relevance
Redefine the Experience
accelerate time to value, refine and provision,
shop for data
solutions by role and industry, context,
expertise
engaging and obvious, collaborative and automated,
novice to expert
cloud, mobile, open source,
composable services
Drive business process innovation
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What sets IBM apart …
• Industry's only Strategy and Analytics practice with 15K experts
• World’s largest digital agency, IBM Interactive Experience
• More than 100,000 people trained on analytics
• Consult, implement and run end-to-end analytics
• 15 Big Data & Analytics solutions and services available on Cloud Marketplace; 9 more to launch this quarter
…Our Expertise and Technology…Our Expertise and Technology
• Most diverse portfolio of advanced analytics, including cognitive
• Streaming for real-time analytics
• Context computing for more accurate, quicker decision-making
• Most comprehensive enterprise-ready Hadoop distribution
• IBM Power Systems analyzes data 50x faster than the latest x86
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How to Move Strategically and Transform Your Business
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Invest in a Invest in a big data & big data & analytics analytics platformplatform
Be proactive Be proactive about privacy, about privacy, security and security and governancegovernance
Imagine It.Imagine It. Realize It.Realize It. Trust It.Trust It.
Build a culture Build a culture that infuses that infuses
analytics analytics everywhereeverywhere
To trust the insights To trust the insights you have toyou have to
trust the factstrust the facts
Privacy and Privacy and security to protect security to protect
the datathe data
Enable risk-aware Enable risk-aware decisionsdecisions
Build towards a Build towards a platform for all data platform for all data
and analyticsand analytics
AnalyzeAnalyzedata in motiondata in motion
Cultivate new Cultivate new partnerships & partnerships &
rolesroles
Start withStart withyour peopleyour people
Infuse analyticsInfuse analyticsinto key business into key business
processesprocesses
Deploy the full Deploy the full range of analyticsrange of analytics
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Got Questions?
Stop by the Social Café
Visit:
IBM Big Data & Analytics – ibm.com/bigdata&analytics
IBM Big Data Hub - ibmbigdatahub.com
Andrew ManbyDirector, Marketing Big Data & Analytics, IBM [email protected]@andrewmanby