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IBM Watson Hackathon-WiseFoot #MVP #retail #realestate

Date post: 18-Aug-2015
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WISEFOOT building a better brick and mortar experience
Transcript

WISEFOOTbuilding a better brick and mortar

experience

If you can buy everything online why should we care about the in-

store experience

90%

Watson Apparel is a leading basics brand for young Hackathon adults. It is known for cutting-edge advertising and product branding

WatsonApparel

“We are trying to add relevance to our in-store experience. How do we know we are engaging with the right individuals?”

~CIO

Engagement is subtle, but powerful; how can we add meaning to our analysis beyond Point of Sale

• Immersive experiences• Target times and places

when customers will be willing and able to buy

• Change behavior

Tren

ds

Traditional RetailFOCUS

4

75

25

Wisefoot takes your real-time live video streams, combined with the power of Alchemy API, to empower retailers to measure engagement behavior.

Facial Recognition API

Crowd Analytics API

How it works:• Feed HD video stream• User selects dashboard view• Watson Alchemy API proprietary

algorithm to track faces and determine when a new person arrives on the scene or an existing person has moved

• IBM Bluemix hosting PaaS

Front End• Ajax

Back End• Alchemy API• IBM Bluemix

Start with retail, and grow across end markets

• Focus on innovative brands

• Develop traction in niche high-end retail space

• Subscription Model• Installation • Servicing• Referral

Phase 1: Retailer

• Expand end markets

• Education• Security/Fraud• Events/Sporting• Politics

• Adapt functionality to unique end market needs

• Subscription Model• Consulting

Phase 2: End Markets

Expand features

• Full body recognition• Face scan for mobile• Personal advertising• Pay with your face

• Subscription Model• POS processing

Phase 3: Biometric

Thank you!


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