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IBM Design Leadership
IBM World Usability Day Webcast:
Social Media in the Workplace
Karel VredenburgDirectorIBM User Experience Design
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2010 IBM Corporation
IBM Design Leadership
Welcome and introduction Karel VredenburgKarel Vredenburg is the director of IBM User Experience Design and is responsible for driving the visual and interaction/userexperience design of IBM software, hardware, websites, and services. Karel leads the development of IBM's user experiencedesign processes, methods, assets, and tools and their deployment company-wide, and also IBM's team of design and userexperience practitioners.
Agenda
A world without email: Thinking outside the inbox - Luis Suarez RodriguezLuis Suarez Rodriguez has been working for IBM for 13 years. In that time he's specialized in Knowledge Management,Collaboration, Community Building, and in the last 8 years, Web 2.0 and Social Computing (Enterprise 2.0). He's currentlyworking as a KMer, CommunityBuilder & Social Computing evangelist helping to accelerate the adoption rate of socialsoftware within IBM. Over 2.5 years ago, he started an experiment about ditching corporate email in favor of social softwareto collaborate and share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-
email/ , through a NY Times article published recently ( http://www.nytimes.com/2008/06/29/jobs/29pre.html ), or this Mashablearticle http://mashable.com/2010/09/03/world-without-email/ .
IBM Lotus Connections demo Ethan PerryEthan Perry is a Senior Product Designer, leading the LotusLive and Lotus Connections User Experience teams. Ethan hasalso designed the user interface for IBM application development tools. Before joining IBM, Ethan was a researcher at theMIT Media Lab in the Sociable Media Group. Ethan will provide a demo of IBM Lotus Connections software and itscollaboration and social media features.
Social media in the IBM UXD Community Velda BartekVelda Bartek is a Senior User Experience Designer working on IBM's collaboration and social software. She has initiated anumber of global user partnership programs making use of social media to recruit and work with customers and potential
customers. Velda will describe how the IBM UXD Community leverages social media to collaborate with customers and otherIBMers during the design and development process. Learn how you can use social media to follow and participate in IBM'sUser Experience Design programs.
Length inminutes
20
30
20
20
http://www.elsua.net/tag/a-world-without-email/http://www.elsua.net/tag/a-world-without-email/http://www.nytimes.com/2008/06/29/jobs/29pre.htmlhttp://mashable.com/2010/09/03/world-without-email/http://mashable.com/2010/09/03/world-without-email/http://www.nytimes.com/2008/06/29/jobs/29pre.htmlhttp://www.elsua.net/tag/a-world-without-email/http://www.elsua.net/tag/a-world-without-email/8/8/2019 IBM World Usability Day Webcast
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World Usability DaySocial Media in the Workplace
Karel VredenburgDirectorIBM User Experience Design
IBM Design Leadership
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IBM Design Leadership
World Usability Day
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Founded in 2005 by UPADedicated day for Usability to
1. Raise awareness2. Train professionals
Over 200 events in over 43 countriesIBM participated in previous years
With local events worldwideWith an internal webcastThis year internal & external webcast
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IBM Design Leadership
2010 Theme is Communication
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IBM Design Leadership
IBM UXD Traditional Communication Technologies
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w3.ibm.com/uxd
Newsletter
Webcasts
ibm.com/design
8/8/2019 IBM World Usability Day Webcast
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IBM Design Leadership
IBM UXD Social Media Communication Technologies
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Lotus Connections
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IBM Design Leadership
Using Social Media Today
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facebook.com/ibmdesign
twitter.com/ibmdesign
Questions and discussionusing hashtag #ibmwud
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IBM Design Leadership
A world without email:Thinking outside the inbox
Luis Suarez RodriguezSocial Software Adoption (BlueIQ): KMer, Community Builder &Social Computing Evangelist IBM Sales & Distribution, Software Sales
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IBM Design Leadership
Demo ofIBM Lotus Connections 3.0
Ethan PerryProduct Design Lead IBM Lotus Software
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IBM Design Leadership
More information about Lotus Connections 3.0
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Product information
www.ibm.com/software/lotus/products/connections/
Product demo
http://www.youtube.com/watch?v=fqifMNs1s58
http://www.ibm.com/software/lotus/products/connections/http://www.youtube.com/watch?v=fqifMNs1s58http://www.youtube.com/watch?v=fqifMNs1s58http://www.ibm.com/software/lotus/products/connections/8/8/2019 IBM World Usability Day Webcast
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IBM Design Leadership
Social media in the IBM UXDCommunity
Velda BartekSenior User Experience DesignIBM Lotus Software
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2010 IBM Corporation
IBM Design Leadership
Social media What and how
The ConversationPrism
http://www.briansolis.com/2008/ 08/introducing-conversation-prism/
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IBM Design Leadership
Social media Research and plan
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Identify how and where social media can be leveraged toreach the target audience
Create a specific plan for usage
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IBM Design Leadership
Social media Social networks and streams
Communicate activities
Recruit for studies and events
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IBM Design Leadership
Social media Blogs
Share news
Engage in discussions and feedback
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IBM Design Leadership
Social media Communities
Share knowledge
Discuss and solve problems
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IBM Design Leadership
Social media Video
Share product information and usage tips
Educate
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IBM Design Leadership
Social media Internally
Locate experts and share knowledge
Innovate Solve problems
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IBM Design Leadership
Social media References
IBM Social Media Guidelines,http://www.ibm.com/blogs/zz/en/guidelines.html
Design @ IBM, http://www.facebook.com/home.php?#!/ibmdesign Lotus Design, http://www.facebook.com/lotusdesign and
http://www.twitter.com/lotusdesign
Lotus Greenhouse, https://greenhouse.lotus.com
Rational cafes, http://ibm.com/rational/cafe
Synch.rono.us blog, http://synch.rono.us/
NotesDesignBlog, http://notesdesignblog.com/
IBM Design @ IBM, http://www.ibm.com/design
IBM participant database, http://www-01.ibm.com/software/ucd/register.html
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IBM Design Leadership
Visit us at:www.ibm.com/design
Join our Facebook group:www.facebook.com/ibmdesign
Follow us on Twitter:www.twitter.com/ibmdesign
Questions and discussionusing hashtag #ibmwud