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Tel: 2345-6789 Fax: 2345-0000 E-mail: [email protected] Website: http://www.facebook.com/y oungtarget Company address: 1/F 23 Shop, Kwai Chung Plaza Young Targets Co. 1
2. Group leader: Fu Ka PoGroup member: Lam Ho KitHon Tsz ChingYau Yu WaiLi Him Man2 3. 3.Table of Content 6.Key to Success 62.Title Page ii 6.1 Strength3.Table of Content iii 6.2 Weaknesses 6.3 Opportunity4.Organization Set-up1 6.4 Threats4.1 Background / Introduction 1 7.Marketing Strategies4.3 Mission statement1 7.2.1. Product4.4 Business objectives1 7.2.2. Price4.5 Certificate 2 7.2.3. Place4.6 License and Permit 2 7.2.4. Promotion5.Organization Management3 8.Trade documents and I/E declaration5.1 Organization Chat 3Y.T Company 35.2. Departments3 9. Start-up cost list5.3. Job description 45.4. Office equipment 5 10. Reference6.Key to Success 6 3 4. # 5. Started up year : 2013 Business: Partnerships Products:Fashion clothes & handmade accessories 5 6. Nature of BusinessBusiness: Clothes retail industry provide a great service offer a discounts small gifts Repeat customer and returnbusiness.6 7. Mission statement Best quality of producteconomical price Lowest pricebest products service Customer personal style Different dressesbest choice for customers 7 8. Business objectives1. Make a profit at the first year.2.Extend our business at the second year design a variety of relevant goods such as belts, T-shirt etc.3. Launch the second boutique in third year. 8 9. Manager Management (Yau Yu Wai)Customer Services Promoter Designer Accountant representativePromotion Product DesignAccountingCustomer Services(Li Him Man)( Fu Ka Po)(Lam Ho Kit) (Hon Tsz Ching)9 10. To Set up Y.T. CertificateBusiness Registration Application Form3-year certificate (HK$4,550) License and PermitImport and Export Licenseannual fee (HK$1,090) 10 11. Job description11 12. Sales / Shop Assistant Grade/Salary:Entry Grade IHK$ 8,500 per month Working hours: 11:00 to 22:00Department to work in SalesMain duties and responsibilities The daily shop operations Handling the cash register program, simple customer service Opening and Closing the shop Supervision and Assessment Procedures Salary review after 1 year Yearend bonus 12 13. Manager Grade/Salary: Entry Grade II HK$ 8,500 permonth Working hours:11:00 to 22:00Department to work in ManagerMain duties and responsibilities The daily shop operations simple customer service Making the decision of the products purchasing Supervision and Assessment Procedures Directly under the share holds 13 14. Office equipment 14 15. Key to Success(Internal Analysis)15 16. 1.StrengthRelationshipOur company care about the needs of each customerWe provide good service to maintain a good relationship with our customers 16 17. Service We provide after-sales services For example, our hand-made products havethree months of maintenance We provide delivering service of largepurchasing 17 18. Order onlineVia our facebook page18 19. Management operationOur management team has different sets of skills.They are responsible for accounting, sales and marketing, designing and so on. 19 20. 2.WeaknessesBrand NameOur products are Low recognitionimported from Korea Many people cannot easily recognize brand names especially in foreign countries 20 21. Price positioningYoung customers low purchasing power 21 22. Limited capital We only have HKD $700,000 capital We need to spend it in a moreuseful and profitable way22 23. 23 24. 3.OpportunityStylish hand-make productsHand-make leathers and accessories Attract more customers Sales increasing Other expanses can be balanced24 25. Large numbers of customer coming Young customers like goshopping in shopping center If we set up our shop and sellmany lower price productshereIt is a quite easy to earn $$$ for us25 26. 4.Threats Government regulationGovernment has launched a newregulation on minimum wages forcedour company to spend more onwages. 26 27. Competition of the market Selling fashionable There is a large competition of the marketMany similar businesses are set up here 27 28. InflationThe expenses on rent and equipment have increased in the past year We may need to spend move capital on them28 29. Marketing StrategiesTarget customers and market sizeOur target customer is young people who aged 16-26Since they are willing to spend more money to change their out-looking and express their own style 29 30. 30 31. Strategies on 4Ps32 32. 1.Product33 33. 34 34. 35 35. 2.Price Most of student customers do not have extramoney to shopping Cannot set the price too high If we set the price too low Cannot make any profit We set a medium price (popular price) Balance our profit margin and the purchasing power of young people36 36. Products Price(HK$)(Genanx) 1.Shirts$80-2002.Trousers $80-2503.Jacket $150-300(Semir)Clothing$90-250 Ornaments $60-20037 37. To encourage buyers buy large volumes, we provide quantity discounts to our customers:Discounts offered Terms and Conditions(1)5% For purchase above $500(2)10%For purchase above $800(3)15%For purchase above $1500(4)5%+(1)/(2)/(3) Members38 38. Terms of saleProducts can be delivered to anyone MTR station for dealing if purchase more than $300 products.The purchase protection is 7 days to replace.39 39. 3.PlaceChannel of distribution We use an indirect distribution to sell our products as we buy goods from the wholesaler. We would provide an online purchasing website on Facebook.40 40. Location of business/storesWe will locate our shop in a denselypopulated area where is Kwai ChungPlaza. 41 41. LogisticsRoad to importa mini warehouseInventoryone month or longer42 42. 4.Promotion Via Facebook websiteFree and convenient draw a large audiences attentionPersonal selling 43 43. A good relationship with customers byface-to-faceDiscountsfree giftCash discountQuantity discountsFree giftIf customers buy HK$200 and more 44 44. 8.TradeDocuments45 45. 9.Shart-up cost list 46 46. ItemUnit (HK$)Cost(HK$) $Business Registration3years4,550Licenses/ Permits1year (Import and Export License) 1,090Electricity Services 500InstallationMonthly Charges3months (4500 kWh)5116.5Telephone & Interne475InstallationMonthly Charges (Telephone) 1months155.8Monthly Charges (Internet1months 298Services)InteriorDesign and 25,000Decoration Furniture and equipmentAir condition1,800x2 3,60047 47. 1. All-in-one PC 9,5009,500(Cash register)1. Coat hanger 206piece 2110.91. Plastic bag 2500piece (5 CT) 3,2501. telephone 3003001. EPS 5005001. Computer2,6002,600 Music Monitor1.light 216.7x6 1,300.21.Goods First purchase 410 piece6,952.31.Ornaments Materiel5,000 RentalFloor size: 180square meters 54,000 ($18,000x3months)48 48. Mini Storage 1year460.35Wages($30x10hrsx30days)x5 135,000 Staffx3monthsMandatory($8,500x5%)x5staffx3months 6,375provident FundMiscellaneousStationery 500Total expenses (268,634.05)Add: Cash in hand 1)cash in hand 1)7000407,000/cash at Bank 2)cash at Bank2)400,000Total Assets:675,634.0549 49. 10.Reference Clothes hangers http://www.hungfathangers.com/index.php?option=com_content&view=article&id=39&Itemid=47&lang=zh Plastic bag http://www.yp.com.hk/wingfat/ Customs and Excise Department http://www.customs.gov.hk/tc/trade_facilitation/dutiable/licence_permit/licences/index.html#2 Electric light http://www.tokulumi.com/I-Products-Tube-1.html Mandatory Provident Fund ("MPF scheme") http://www.ird.gov.hk/chi/faq/mpf.htm#a17 Mens band http://www.genanx.com/ Electricity https://www.clponline.com.hk/MyBusiness/CustomerService/TariffOverview/GeneralServiceTariff/Pages/Default.aspx Business Registration http://www.ird.gov.hk/chi/pdf/brfee_waive_1213.pdf http://www.ird.gov.hk/chi/tax/waiver_of_br.htm PCCW http://www.pccw.com/?language=zh_HK Registrar of Companies http://www.cr.gov.hk/tc/home/index.htm50 50. 51
