Robust Portfolio(including assets from

diverse sources)

PEs

Universities

Inventors

Aggregators

InventionGap

Licensed IP

Acquired IP (including from vendors)

In-House IP (developed by company)

Current Portfolio Future Portfolio

Is this sufficient?

What is your

strategy?

Threat of New Entrants

Rivalry Among Existing

Competitors

Threat of Substitute Products or Services

Bargaining Power of Buyers

Bargaining Power of Suppliers

•

•

•

•

Source: SanDisk 2011 Q4 10-Q

$0

$100

$200

$300

$400

$500

$600

19

88

19

89

19

90

19

91

19

92

19

93

19

94

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

Licensing revenue in $M