flourish2 0 1 4 A N N U A L R E P O R T

In 2014, the International Coach Federation made

great strides toward achieving our collective vision

of helping individuals, organizations and society

to thrive. Together, we expanded the global reach

of our organization and our industry; deepened

our commitment to excellence in the fields of

credentialing, program accreditation and research;

and identified new opportunities to support

coaches ongoing professional development.

ICF and professional coaching are thriving, and we

look forward to whats in store for our association

and our industry.

GROWING. SUSTAINING. ADVANCING.

All of the photos in this years report are from ICF Globals award-winning Credential Legacy video campaign, which premiered in February 2014. The Credential Legacy Campaign spotlights testimonials and industry research illustrating the numerous personal and professional benefits associated with the pursuit and achievement of an ICF Credential. Learn more at ICFCredentialLegacy.com.

For ICF, 2014 was a year of unprecedented growth in membership, credentialing and accreditation.

Driven in part by a successful social media campaign and the provision of a new benefit for members who wanted to grow their businesses, ICF Global Membership increased by 8%.

We also expanded our ability to meet the needs of ICF Members around the globe with the addition of two new Regional Service Centre Managers based in Kuala Lumpur and Moscow and the creation of a Director of Chapter Development position to provide education and support to volunteer ICF Chapter Leaders.

ICF continued to have the largest, most widespread credentialing program for professional coaches, ending 2014 with 15,654 ICF Credential-holders. More than 5,734 coaches submitted applications for an ICF Credential in 2014, a 53% increase over 2013.

In June 2014, ICF announced an advanced assessment system for evaluating Professional Certified Coach (candidates). These new markers equip assessors with the tools to provide specific feedback on a candidates performance while supporting ICFs strategic goal of constructing a global standards system that elevates coaches credibility.

T O T A L I C F G L O B A L M E M B E R S B Y Y E A R

USA (9,233)

Canada (2,638)

UK (1,254)

Australia (1,097)

France (925)Spain (883)

Brazil (564)

Italy (521)

Switzerland (386)

Sweden (366)

T O P 1 0 C O U N T R I E S B Y M E M B E R S H I P

R E G I O N A L M E M B E R S H I P B R E A K D O W N

USA (9,233)

Canada (2,638)

Latin America

(1,598)

Middle East/Africa

(739)

Western Europe

(6,068)

Eastern Europe

(1,360)

Asia (1,725)

Oceania (1,266)

ME

MB

ER

SH

IP A

ND

CH

AP

TE

R D

EV

EL

OP

ME

NT

15,000

20,000

25,000

2009 2010 2011 2012 2013 2014

24,635

T O T A L I C F C R E D E N T I A L - H O L D E R S B Y Y E A R

T O T A L I C F C R E D E N T I A L A P P L I C A T I O N S 2 0 1 4 B R E A K D O W N

CR

ED

EN

TIA

LIN

G

5,734 received, an increase of 53% from 2013.

0

5,000

10,000

15,000

20,000

2008 2009 2010 2011 2012 2013 2014

15,654

P R O G R A M S A P P R O V E D B Y Y E A R

Accredited Coach Training Programs (ACTP)

Approved Coach Specific Training Hours (ACSTH) Providers

Continuing Coach Education (CCE) Programs

PR

OG

RA

M A

CC

RE

DIT

AT

ION

0

50

100

150

200

250

300

2008 2009 2010 2011 201420132012

267

0

50

100

150

200

2008 2009 2010 2011 201420132012

171

100

200

300

400

500

600

700

800

2008 2009 2010 2011 201420132012

736

By connecting coaches with research, resources and education, ICF empowers them to support the transformation of lives and organizations, one client at a time.

In 2014, ICF released two cutting-edge pieces of industry research, the 2014 ICF Global Consumer Awareness Study and Building a Coaching Culture, a signature study of coaching in organizations conducted in partnership with the Human Capital Institute (HCI).

ICF continued our efforts to advance coaching research and science, as well. In May 2014, we facilitated a cutting-edge conversation with hundreds of in-person and virtual attendees at ICF Advance 2014: Science of Coaching. The following month, we hired a Director of Coaching Science to lead ICFs efforts to develop, curate and disseminate information around the science of coaching.

Finally, we piloted new event structures to better meet the needs of coaches worldwide. In lieu of hosting a single, global conference, ICF Global supported three regional steering committees in hosting conferences to extend world-class opportunities for learning and networking to a larger, more diverse population of coaches. ICF also hosted the inaugural Business Development Series, a virtual education offering designed to help professional coaches build profitable, sustainable coaching businesses.

S C I E N C E O F C O A C H I N G

Attendees:

108 in-person 236 virtual

Representing:

37 countries269 ICF Credential-holders85 ICF Chapters

RE

SE

AR

CH

AN

D E

DU

CA

TIO

N

2 0 1 4 G L O B A L C O N S U M E R A W A R E N E S S S T U D Y

Commissioned by ICF and conducted by PricewaterhouseCoopers LLP

6 languages, 25 countries, 18,810 respondents

KEY TAKEAWAYS:

7% increase in global consumer awareness of coaching from 2010 - 2013 (from 51 to 58%)

17% of respondents indicated that they would participate in a coaching relationship

1/3 of respondents aware of coaching also aware of ICF

High satisfaction and advocacy among consumers of coaching

Coachfederation.org/consumerstudy2014

BUILDING A COACHING CULTURE

Conducted in collaboration with the Human Capital Institute

Based on a survey of more than 500 human resources, talent management, and learning and development professionals, as well as in-depth interviews with subject-matter experts

KEY TAKEAWAYS:

Companies with stronger coaching cultures report higher employee engagement and above-average financial performance

Only 13% of responding organizations were classified as having strong coaching cultures

Three main barriers to implementing a successful coaching culture: lack of time, limited ability to measure return on investment, budgetary constraints

Coachfederation.org/coachingculture

Attendees:

425 North American Midwest380 European462 Latin American

8 sessions offered to ICF Members at no chargeEach session generated 800 registrations and most had 360 live participants (a show-up rate of 30% is industry stan-dard). Streamed later by 200+.

1,322 ICF Members68 countries55% ICF Credential-holders

During 2014, ICF Global deepened our commitment to enhancing global awareness of professional coaching and ICF. Through media relations efforts, advertising partnerships, social media engagement and participation in conferences and events, ICF Global staff and volunteers communicated the benefits of professional coaching to a variety of stakeholders, including human resources, talent-development and human capital management professionals; organizational decision-makers, journalists and prospective coaches.

To help recruit new members, increase brand recognition and solidify our place as a thought leader in the coaching community, ICF launched a membership campaign on LinkedIn in February 2014. The campaign yielded an ROI of 1,761%, with ads and targeted messages that doubled LinkedIns campaign benchmarks. The campaign exposed the ICF brand to hundreds of thousands of professional coaches and allied professionals.

In 2014, ICF invested in paid television programming, securing a 13-minute segment on Corporate Review, an award-winning business and health program airing on cable networks, including Fox Business, Bloomberg, Bloomberg Asia and Bloomberg EMEA. The segment included an in-studio interview with ICF Globals CEO/Executive Director Magda Mook, interviews with an ICF-credentialed coach and his client, and footage filmed at ICF Headquarters.

We also recognized the successes and contributions of individuals, organizations and ICF Chapters through our portfolio of awards programs.

54,355 LinkedIn Members (+14,859 from 2013)

36,132 Facebook fans (+13,312 from 2013)

13,156 Twitter followers (+3,912 from 2013)

250,000-plus views of first four ICF Credential Legacy videos

M E D I A R E L A T I O N S

4,396 media mentions, representing a potential circulation of 26.9 billionNotable placements included:

W E B S I T E A N D S O C I A L M E D I A

1,741,229 hits to Coachfederation.org

182,082 visits to the ICF Blog

ME

DIA

RE

LA

TIO

NS

AN

D M

AR

KE

TIN

G

T R A D E S H O W S A N D E V E N T S

ICF Global staff, Regional Service Centre Managers and ICF volunteers had a presence at seven trade shows in 2014, delivering ICFs message to more than 49,000 human resources, talent management, and learning and development professionals from 80-plus countries around the globe.

A W A R D S P R O G R A M S

2014 ICF Presidents AwardKees de Vries, PCC (Netherlands)

2014 Prism AwardJ.K. OrganisationNominating Coach: Alan Meyne, PCC (India)

Honorable Mention: CareSourceNominating Coach: J. Matthew Becker, PCC (USA)

2014 Chapter AwardsI Care For Awards: ICF Singapore, ICF Argentina, ICF HungaryBreaking Barriers Awards: ICF Washington State, ICF Colorado, ICF New Mexico

G R O W T H I N R E V E N U E

2 0 1 4 R E V E N U E B Y S O U R C E

2 0 1 4 E X P E N S E S B Y S O U R C E

Membership 72.2%

Programs 22.3%

Membership 21.3%

Marketing 18.8%

Admin. 6.8%

Misc. 4.9%

RSCs 6.5%

Research & Development

5.3%

Web/Tech 5.1%

Awards 0.4%

Events 8.6%

Programs 20.7%

Events 1.5% Investments

0.8%Gains 0.6%

Misc. 3.3%

Research & Development

0.9%

FIN

AN

CIA

L O

VE

RV

IEW

Coachfederation.org

2014 Board of Directors

Damian Goldvarg, Ph.D., MCC, ChairMeryl Moritz, MCC, Vice ChairPeter Barr, MCC, Secretary/TreasurerKara Exner, PCCPat Mathews, MCCAjay Nangalia, Ph.D., PCCHilary Oliver, PCCLeda Turai Petrauskiene, MCCDave Wondra, PCCMagdalena N. Mook, CEO/Executive Director

ICF Global Staff

EXECUTIVE MANAGEMENTMagdalena N. Mook, CEO/Executive DirectorTodd Hamilton, Assistant Executive Director George Rogers, Assistant Executive Director Celeste Moore, Executive Assistant

CREDENTIALING Jackie Burton, Operations and Customer Relations ManagerMickey Gustafson, Credentialing CoordinatorSherrie Harvey, Credentialing CoordinatorAngela Holleran, Credentialing Coordinator

MARKETING AND PUBLIC RELATIONS Justin Hannah, Marketing SpecialistAbby Heverin, Communications and Awards ManagerLisa McKinney, Social Media SpecialistMichael Voss, Director of Brand ManagementStephanie Wright, Brand Designer

MEETINGS AND EVENTS Denise Stenzel, Director of Meetings and Events

MEMBERSHIP AND CHAPTER DEVELOPMENTMatt Varney, Director of Chapter DevelopmentDon Whittle, Director of Membership

PROGRAM ACCREDITATIONEmily Allen, Program CoordinatorEmily Williams, Program Accreditation Manager

REGIONAL SERVICE CENTRES (RSC)Alla Kazajeva, Europe, Middle East and Africa RSC Manager Kristin Kelly, North American RSC ManagerFelix Lee, Asia-Pacific RSC ManagerIsabelle Maes, Europe, Middle East and Africa Senior RSC ManagerStephanie Norris, Latin American RSC ManagerFiona Toy, Asia-Pacific Senior RSC Manager

RESEARCH AND EDUCATION Joel DiGirolamo, Director of Coaching Science Mark Ruth, Director of Research and Education Sandy Stansfield, Research ManagerNicole Zafian, Assistant Director of Education

SALES AND ADVERTISING Toby Bishop, Senior Sales Director Kylie Burdette, Sales Coordinator

STANDARDS AND COMPLIANCEMichael Burgess, Standards and Compliance Manager

Additional support in the areas of technology, finance, human resources and membership services provided by Associations International, LLC, shared service staff members.