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Established in 1994, ICICI Bank is today the second

largest bank in India and among the top 150 in theworld. In less than a decade, the bank has become auniversal bank offering a well diversified portfolio offinancial services. It currently has assets of over US$ 79

billion and a market capitalization of US$ 9 billion andservices over 14 million customers through a network ofabout 950 branches, 3300 ATM's and a 3200 seat callcenter (as of 2007). The hallmark of this exponential

growth is ICICI Banks unwavering focus on technology.

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Vision :- To be the leading provider of financial services in

India and a major global bank.

To be amongst most trusted financial Company of

the country by providing environment friendlyservices on most cost effective basis, ensuring

prosperity for its stakeholders and growth withhuman face.

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Mission Be the banker of first choice for our customers by

delivering high quality, world-class products andservices.

We will leverage our people, technology, speed andfinancial capital to Play a proactive role in the fullrealization of Indias potential.

Expand the frontiers of our business globally. Maintain a healthy financial profile and diversify our

earnings across businesses and geographies. Maintain high standards of governance and ethics. Contribute positively to the various countries and

markets in which we operate. Create value for our stakeholders.

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STRATEGIC DEVELOPMENT:- Product lead approach for each sector

Small and Medium Enterprise (SME) Agriculture and Micro Finance Community Banking Internet and Electronic Banking

Product and delivery technology dependent Branch remote approach Central processing centers enable optimum monitoring First Bank in India to launch website - 1996 First Bank in India to launch Internet Banking - 1997 First Bank in India to launch online bill payment-1999 Only Bank in India with million online customers

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CURRENT STRATEGIC POSITION OF

ICICI BANKProvide service like:-

Agri - Micro-credit initiatives

Innovative structure for micro-credit in rural areas Overcome the reach problem

Lower administration costs

Channels for delivering micro-credit

Sugar companies Seed producers

Input companies

NGOs and micro credit institutions

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Agri - Farmer Service Centres (FSCs)

FSC provides one stop solution to the farmer Agri extension support

Inputs and other services

Credit

Market linkage

Rural infrastructure

These FSCs are promoted by Agri Input suppliers ,

and avoids duplication of efforts by differentplayers

Smart card solution for FSCs

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Social Initiatives ICICI communities

Give Online: On-line donation channel Retail donors can donate to specific initiatives across

India

100% of donations reach the initiative

Prompt feedback on utilisation of grant

Shop the Cause: On-line shopping mall

Over 100 exquisite hand crafted products available

The only facility of its kind available to Non-profits inIndia

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Innovations in Delivery Channels

Sustainable Access for Rural India (SARI) project Partners: MIT Media Labs, Harvard University, IIT-

Chennai, I-Gyan, DHAN Foundation, ICICI Ltd

Providing reliable Internet access through Kiosks in

rural Madurai using corDECT WiLL 100 kiosks managed by entrepreneurs to be set-up

Providing e-governance, communication andinformation services

Possibility of delivering banking services throughInternet kiosks being explored

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Creating the e wave - Statutory Legal validity for e transaction

Consumer Protection Negotiable Instrument Act Acceptance of electronic based document

Full Account Convertibility Exchange Control Laws Strengthening the Intellectual Property Laws

Creating the e wave - Infrastructure Encourage internet/ e usage

Voice over Internet Improvement in telecom infrastructure Tax incentives for internet based transaction Incentive for electronic settlement

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Creating the e wave Banking

Allowing appointment of third parties for banking

Allowing variable interest rates on deposits

Modifications in service area approach to encouragecompetition in the rural areas

Undertaking specific initiatives to provide an impetusto rural banking

Computerization of operations of banks especially therural operations

Land Records Computerization

Networking of Post Office

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Creating the e wave Electronic

Standards for smart cards Guidelines on smart card interoperability

Changes in Central Bank guidelines

Eligibility of clients

Loading of value

Provision of written reports and receipts

Govt. incentives to stakeholders

Govt. encouragement for ATMs/ POSinfrastructure terminals